2. Concept 1: New niche markets for
functional ingredients
• Targeting hospitals
• Helping patients
recover faster
• Improve health
• Increase appetite
• Increase well-being
• Decrease days
spend in hospitals

3. Concept 2: Fixing logistic issue

4. Concept 2: Contiously improving logistics through IT tools

5. Concept 3: Using milk powder to
produce chocolate – more with less!
– Producing a chocolate product using milk powder
replacing some cocoa fat and using less cocoa
butter (most expensive one).
– Relieve the ARLA challenge by using some of their
5 billion litre of spare milk.
– Cheaper cocoa product in market increasing prices
– Using less cocoa in a market with scare resources

6. The challenge
Scandinavian focus
Farmers

7. CONCLUSION!
• UTILIZING current value chain
• UTILIZING NETWORKS and relationships
• NEW niche market -> higher margins
• UTILIZING current product portfolio in a NEW
WAY and in NEW markets