This document describes a promotional program for Hans Herbal products where customers receive scratch cards with their purchase. The scratch cards contain assured gifts that can be redeemed by sending in a completed form along with Rs. 699 for taxes and handling. A variety of gifts including kitchen appliances, cookware, and electronics valued between Rs. 1499-21,000 are listed. The promotion involves no cost to the brand and only charges Rs. 20 per scratch card for printing. A dedicated team will manage gift delivery and customer service to ensure the program's success.
4. HANS HERBAL
Process Flow
Customer/Retailer purchases Hans Herbal products.
They get the Win for Sure Scratch Card with their Purchase.
Customer/Retailer scratches the scratch and wins an assured gift.
To redeem the assured gift they need to send the completely filled Gift Claim Form to
Team Promotions Private Limited with a DD/cheque of Rs. 699 in favor of Team
Promotions Private Limited towards taxes and handling charges
Team Promotions Private Limited will deliver the gift at the doorstep of the
Customer/Retailer with in 20 Working days from the clearance of DD/cheque
5. HANS HERBAL
Gifts under Assured Gift
Scratch Cards For Every 10000 Nos.
Gift item Quantity MRP
Arise Sandwich Toaster 2033 1499
Arise Electric Kettle (Stainless Steel Body) 1900 1499
Jaipan 3 pcs Non-stick Cookware set 3000 1499
Arise Rice Cooker 50 3299
Arise Induction Cooker 5 3499
Philips DVD Player 5 3299
Stainless Steel Lemon Set (7pcs 1 Jug and six Glasses) 1500 1499
Stainless Steel Dinner Set 16 pcs 1500 1499
Arise JMG 5 2499
Samsung Mini Laptop 1 17000
Toshiba LED 19" 1 21000
Total 10000
12. HANS HERBAL
Cost Of The Entire Promotion
To make it a powerful and effective program the cost towards brand is NIL.
Only Rs 20/- per scratch card will be charged towards Printing and Handling
Charges and service tax.
The customer also gets the assured gifts FREE OF COST only Rs. 699/- is
charged from them towards taxes, courier and handling charges.
13. HANS HERBAL
TEAM’s Role to make the Program a Success
Management of the entire promotion
A dedicated team working to make the promotion a success
Gifts delivered at the doorstep of the customers
Customers Query Handling
Call Centre Back up
SMS update to the customers
14. HANS HERBAL
NO disadvantage for The Brand
Hassle
Back hand management
Pilferage
Logistics or promotion cost
Great Service = Satisfied Customers