Analysing Accenture
•Download as PPTX, PDF•
0 likes•124 views
How Accenture became a billion dollar business? How Accenture analysed business markets? How it target its B2B customers? All will be answered through this presentation.
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Analysing Accenture
- 1. How Accenture became Billion Dollar Business?
- 5. Accenture Interactive report offers insights into successful B2B online purchasing efforts .
- 9. How they Target B2B audience?
- 10. Differentiator
- 11. Rebranding
- 12. Managing B2B customer relationships
- 13. Large scale Advertisement Campaigns
- 18. Tiger woods extramarital affairs effected the Brand equity of Accenture
- 20. SUMMARY 1.Introduction 2.B2B VS B2C 3.Buying centre 4.Organizational Buying Process 5.Targeting B2B audience 6.Successful Advertisement Campaigns
- 21. Disclaimer Created by Jasraj Singh , SGGSCC, during a marketing internship by Prof. Sameer Mathur, IIM lukhnow.
Editor's Notes
- PnG vs Accenture
- It is a decision making process by which org establish need, identify evaluate and choose among diff brands n suppliers.
- According to the research by ACCENTURE, consumer are driven by online buying experience, as a result of which business suppliers are racing to meet the buyers demand.
- It is decision making unit of buying organisation which consist of the above 8.
- they provide technology and business capabilities through a powerful alliance ecosystem of market leaders and innovators to provide their clients the best specialized skills and tailored solutions.
- As they have the ability to provide innovative ideas and how to execute them.
- They successfully re branded to expand and separate itself from the accounting firm.
- They have created a strong relationship with their clients and provided added value.
- Their campaigns highlights how they leverage industry expertise,consulting and technology capabilities to create significant, tangible business value for clients.
- Results of advertisements and marketing campaigns were quick and impressive.
- positioning to the next level by demonstrating the full depth and breadth of the company’s capabilities and focusing on the value Accenture creates for its clients.
- In 2003 they appointed tiger as their spokesperson. He was at the top of his game when acc associated with him. The world’sbest golfer with impeccable image. So there cant be a better symbol than him as high performance delivered.
- Tiger woods endorsed for over six years for accenture many print ads and TV commercials. The campaign capitalise on tiger’s international appeal, ran over the world for a wide reach to attract clients.
- They dropped him as their spokesperson as he was no longer a good fit the brands.