Marketers use perceptual maps as a means to display, or graph in two dimensions, the location of product or brands with respect to the geographic areas in which the are manufactured. as they are clustered by type of outlet, normally in major metropolitan areas. within selected retail outlets, indicating accessibility of consumers. in the minds of target consumers. within distribution channels. .

1. Marketers use perceptual maps as a means to display, or graph in two dimensions, the location of
product or brands with respect to the geographic areas in which the are manufactured. as they are
clustered by type of outlet, normally in major metropolitan areas. within selected retail outlets,
indicating accessibility of consumers. in the minds of target consumers. within distribution
channels.