Market research firm Million Insights reported in January 2021 that the global CBD skin care market is expected to reach $1.7 billion by 2025. That’s a 32.9% compound annual growth rate from 2019 to 2025. To be blunt, any skin care brand that’s not getting into this category is leaving money on the table. But breaking into the market is much more nuanced than adding CBD to an existing formulation and dropping the product into a green box. Product quality and brand promise still rule the day. In 2019, the “American Time Use Survey” by the U.S. Department of Labor revealed that women drive 70-80% of all consumer purchasing in modern households. Women also spent 130 minutes a day on household chores (37% more time than men), and 95 minutes caring for other family members (nearly twice that of men). Therefore, creating multi-use, multi-purpose products for modern women is key. A skin care product or supplement that also offers CBD’s popularly lauded benefits (anxiety relief, sleep enhancement, or even sunburn relief) would naturally appeal to this time-pressed, stressed out shopper. A few years ago, I had the opportunity to speak at the Women of Cannabis Conference. One of the seminars was focused on feminine intimacy products (okay, let’s just say it: lube), that included CBD in their formulations. My key takeaway from the talk was that packaging or color matter to women a whole lot less than quality. The key concern needs to be making sure that your company’s products are executed with the best ingredients possible and that you’re always mindful of formulations and material, particularly if this product is going in or on her body or that of her family.

1. R O U N D 1
Brand
Makeover
E M P O W E R
B O D Y C A R E

2. Current Branding
Our goal is to elevate the
Empower brand identity.
(not abandon it completely)
• Super clean / Modern
• High-End / Boutique
• Incorporate more color
• Bolder typography
• Dynamic design to work with
future products:
- SPF Moisturizer
- Night Cream
- Tincture
- Etc.
CURRENT DESIGN GOALS FOR
NEW DESIGN

3. FEEL THE POWER.

4. Logo Design

5. Typography
“E” IS FOR EMPOWER
The new “E” represents all 3 of the letters “EBC” for
Empower Bodycare Company (or Empower Bodycare).
Here you can see how all 3 letters are found in this
single shape of the Empower “E” icon
BOLD / POWERFUL
TYPOGRAPHY
Featuring a font type that is tall and bold will help
to better represent a product with a powerful
name and powerful effects.
empower bodycare company

6. Primary Logos

7. Inverted Logos

8. Color Palette
LOGOS / TYPE CEDARWOOD LAVENDER PEPPERMINT LEMON
THE EMPOWER
GRAPHIC STYLE
The Empower signature can be applied in a vertical
fashion in order to give the marketing materials a
“hand-crafted” signature feel.
The primary logos should always be black (or white)
while the colors are applied to either the Empower
signature OR the background.
This allows the “P” in the signture to almost point
towards (and lead the customer’s eye to) the primary
logo, which always overlaps the leg of the “P”.
Consistency in this treatment will make for a
dynamic but well rounded visual language.

9. Business Card + Letterhead

10. Merch Mockups

11. Packaging Design

12. Empower Packaging 2.�
CEDARWOOD + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
CEDARWOOD + BERGAMOT
EMPOWERHEMP.COM
CBD INFUSED LOTION

13. Dynamic Packaging Design
PEPPERMINT + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
LEMON + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
CEDARWOOD + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
LAVENDER + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
HEMP EXTRACT OIL
175MG OF CBD
CBD
INFUSED
TINCTURE
1.7 FL OZ (50mL)
FOR FACE + BODY
175MG OF CBD
SPF + CBD
INFUSED
MOISTURIZER
1.7 FL OZ (50mL)
FOR FACE + BODY
175MG OF CBD
CBD
INFUSED
NIGHT CREAM
1.7 FL OZ (50mL)

14. LEMON + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
PEPPERMINT + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
CEDARWOOD + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
HEMP EXTRACT OIL
175MG OF CBD
CBD
INFUSED
TINCTURE
1.7 FL OZ (50mL)
LAVENDER + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
Outer Packaging (Soft-Touch Cardboard Boxes)
FOR FACE + BODY
175MG OF CBD
SPF + CBD
INFUSED
MOISTURIZER
1.7 FL OZ (50mL)
FOR FACE + BODY
175MG OF CBD
CBD
INFUSED
NIGHT CREAM
1.7 FL OZ (50mL)

15. CEDARWOOD + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
CEDARWOOD + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
Cedarwood + Bergamot (CBD Lotion)
We craft Empower® CBD-Infused
Lotions with a synergistic combination
of organic aloe, essential oils, organic
carrier oils and CBD derived from
organically grown hemp. The lotions
are designed to soothe, refresh and
moisturize, and are accompanied by a
light scent. Our CBD lotions are more
potent than most other lotions or
creams on the market, requiring fewer
applications and less product for
desired results. That way, you get
more value per bottle. The airless
pump bottle provides an air-tight
vacuum that increases shelf life and
draws the lotion upward, so you get
every last drop.
NUTRITION
FACTS
FEEL
THE
POWER
WARNINGS
+
BIZ INFO

16. LAVENDER + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
Lavender + Bergamot (CBD Lotion)
We craft Empower® CBD-Infused
Lotions with a synergistic combination
of organic aloe, essential oils, organic
carrier oils and CBD derived from
organically grown hemp. The lotions
are designed to soothe, refresh and
moisturize, and are accompanied by a
light scent. Our CBD lotions are more
potent than most other lotions or
creams on the market, requiring fewer
applications and less product for
desired results. That way, you get
more value per bottle. The airless
pump bottle provides an air-tight
vacuum that increases shelf life and
draws the lotion upward, so you get
every last drop.
NUTRITION
FACTS
FEEL
THE
POWER
WARNINGS
+
BIZ INFO
PEPPERMINT + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
LAVENDER + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)

17. PEPPERMINT + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
Peppermint + Bergamot (CBD Lotion)
We craft Empower® CBD-Infused
Lotions with a synergistic combination
of organic aloe, essential oils, organic
carrier oils and CBD derived from
organically grown hemp. The lotions
are designed to soothe, refresh and
moisturize, and are accompanied by a
light scent. Our CBD lotions are more
potent than most other lotions or
creams on the market, requiring fewer
applications and less product for
desired results. That way, you get
more value per bottle. The airless
pump bottle provides an air-tight
vacuum that increases shelf life and
draws the lotion upward, so you get
every last drop.
NUTRITION
FACTS
FEEL
THE
POWER
WARNINGS
+
BIZ INFO
PEPPERMINT + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)

18. LEMON + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
Lemon + Bergamot (CBD Lotion)
We craft Empower® CBD-Infused
Lotions with a synergistic combination
of organic aloe, essential oils, organic
carrier oils and CBD derived from
organically grown hemp. The lotions
are designed to soothe, refresh and
moisturize, and are accompanied by a
light scent. Our CBD lotions are more
potent than most other lotions or
creams on the market, requiring fewer
applications and less product for
desired results. That way, you get
more value per bottle. The airless
pump bottle provides an air-tight
vacuum that increases shelf life and
draws the lotion upward, so you get
every last drop.
NUTRITION
FACTS
FEEL
THE
POWER
WARNINGS
+
BIZ INFO
PEPPERMINT + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)
LEMON + BERGAMOT
175MG OF CBD
CBD
INFUSED
LOTION
1.7 FL OZ (50mL)

19. Advertising

20. Magazine Campaign Mockup

21. Poster Campaign Mockup

23. FEEL THE LOVE.

24. CREATED BY WICKANDMORTAR.COM
Wick & Mortar