3. Mindset vs. footprint
Nutrition is crucial during the 1,000 day period that
begins with pregnancy and ends with the child's
second birthday. ( Tailor this to society)
Through initiatives such as the scaling up nutrition
movement, The UN Secretary General's global Strategy
on Women's and Children's Health ( Known as Every
women every child) and the 1,000 days partnership
there is growing recognition of the importance of
nutrition in achieving Millennium Development Goals 4
(Child mortality) and 5 (maternal health). A
comprehensive report on commitments to every
women every child' highlighted a lack of attention to
nutrition, describing it as a neglected area.
4. Buddhism vs. Catholicism
• Our idea is investments in improving nutrition for mother
and children in the first 1,000 days improve both health of
the child and the economic vitality of the national.
According to a World Bank Study, Malnutrition costs many
developing nations an estimated 2-3 percent of their GDP
each year, extends the cycle of poverty, and impedes global
economic growth. Globally, the direct cost of child
malnutrition is estimated at $20 to $30 billion per year
according to the Food and Agriculture Organization.
• While there are several areas that compel urgent from all
actors, CEDO Team would like to reach out to improve
nutrition for mother and children in the first 1,000 days,
through prioritize the following key areas of concern, in the
area of health and agriculture and livestock.
5. Importance of good nutrition during
pregnancy and breastfeeding
1. Community members (Women and
their partners) have been made
aware on the importance of good
nutrition and infants and Young child
Feeding (IYCF) for child survival,
growth, and development.
6. Increase the productive income to enable
household access to good nutrition
Women and community members
have been empowered in economic
to increase the productive income to
enable them to access good
nutrition
7. Hot Cause and Cool Solution
Over the three year period 2016-2018, project will
undertake in hot cause and cool solution strategic
interventions geared toward scaling up nutrition.
Such strategic focus will entail
- Provide training of infants Young Child Feeding
- Economic empowerment to young mothers
- Establishment of radio hub that will provide information on nutrition
issues
- Research, publication and documentation
8. STRATEGIC FOCUS AND DIRECTION 1
• Provide training of infants Young Child Feeding
• Strategies
- Identify the potential partners, and volunteers who will work to develop
these project activities.
- Provide training of infants Young Child Feeding to nurses, to supervise and
monitoring of community and facility nutrition services.
- To provide training of infant and Young Child Feeding to volunteer
community workers (VCWs) to be responsible for monthly group
counseling in communities and other appropriate venues
9. STRATEGIC FOCUS AND DIRECTION 2
• Economic empowerment to young mothers
• Strategies
- Redesigning and expanding our Young Mothers Clubs to reach more
teen mothers (aged 14–24), and to including homestead gardens
for supply of vegetables, fruits, and small livestock products
throughout the year.
- Provide entrepreneurship training to young mothers including child
health topics such as immunization, nutrition, growth monitoring,
breastfeeding, weaning, hygiene and childhood illnesses.
- Empower young mothers clubs with inputs ( e.g. seeds, tubers,
eggs, fingerlings, fertilizers, vaccines etc) for the production of
nutrient rich crops, vegetables, fruits, and livestock.
10. STRATEGIC FOCUS AND DIRECTION 3
• Establishment of radio hub that will provide
information on nutrition issues
• Strategies
- Establish the community radio hub that will enable community get
information on nutrition issues
- Influential investors keep local social radio in Nzega district area to the community
especially mothers have an opportunity to express their views on the health care
of mother and child with proper nutrition
11. STRATEGIC FOCUS AND DIRECTION 4
• Research, publication and documentation
• Strategies
- Develop and strengthen good working
relations with researchers and higher learning
institutions
- Document strategic research findings for
research planning and management
12. Cut Cognitive Load
• Provide training of infants Young Child Feeding
• Strategies
- Identify the potential partners, and volunteers who will
work to develop these project activities.
- Provide training of infants Young Child Feeding to nurses,
to supervise and monitoring of community and facility
nutrition services.
- To provide training of infant and Young Child Feeding to
volunteer community workers (VCWs) to be responsible for
monthly group counseling in communities and other
appropriate venues
13. • Economic empowerment to young mothers
• Strategies
- Redesigning and expanding our Young Mothers Clubs to
reach more teen mothers (aged 14–24), and to including
homestead gardens for supply of vegetables, fruits, and
small livestock products throughout the year.
- Provide entrepreneurship training to young mothers
including child health topics such as immunization,
nutrition, growth monitoring, breastfeeding, weaning,
hygiene and childhood illnesses.
- Empower young mothers clubs with inputs ( e.g. seeds,
tubers, eggs, fingerlings, fertilizers, vaccines etc) for the
production of nutrient rich crops, vegetables, fruits, and
livestock.
14. • Establishment of radio hub that will provide information
on nutrition issues
• Strategies
- Establish the community radio hub that will enable
community get information on nutrition issues
- Influential investors keep local social radio in Nzega district
area to the community especially mothers have an
opportunity to express their views on the health care of
mother and child with proper nutrition
• Research, publication and documentation
• Strategies
- Develop and strengthen good working relations with
researchers and higher learning institutions
- Document strategic research findings for research planning
and management
15. Scaling and Hiring
Cascading pockets of excellence is a quintessential skill to a healthy and
strong scaling. We will start by connecting the staff through our articulate
ethos and values. We will ensure that the physical office looks and smells
the values. Our lead with knowledge will be reflected through our local
library; create success will be illustrated by the pictures of the rock star of
the month on the wall and love innovation will be illustrated through the
weekly newsletter and the twitter feed on TVs. We will connect people
from their first day and ensure that they are coached by existing staff (as
opposed to HR). Coaches will be in charge of explaining how the company
works and who is responsible for what. This person will also ensure that
the new starter shadows every responsibility for a day or two – depending
on the dependencies between the new joiner's role and the shadowed
team's role. During this process existing staff and new joiners will have the
opportunity to tie new bonds. The coach will ensure that no one is giving
the cold shoulder and that new starters are fully immersed in the day to
day. This process can happen over the first three months; we call it the
progressive induction. The coach or mentor will be the main point of
contact and will assist with any organizational questions.
16. These mentors are selected to be the master multipliers; they are key in cascading excellence.
Their profile would be that of any classic evangelist with a passion for connecting people,
improving efficiencies and always questioning the status quo through crowdsourcing. Using
their unique position, they will help us cascade the feeling owning the company and being
owned by it. In other words, these are evangelists but also trusted advisors. We want them to
apply a gamification approach to cascading their excellence. We want them to transmit the
message: happiness and success of the few equals that of the many. People only learn and
prosper when they are allowed a certain level of improvisation and lightness of being.
Another way of cascading excellence would be to create new connections as new pockets of
excellence arise. For example, when a pod successfully hacks the delivery of a successful
campaign e.g. less time, new products, different type of tracking, they have the responsibility
to pass that knowledge to other pods. Their duty to pass on the learning will only be
recognized once the new pod can autonomously replicate the win. The progress of this
handover of excellence will be discussed at weekly So-Know sessions. These are the sessions
where we bring wins or leanings to a wider platform i.e. all pods. When we identify where
the knowledge needs to be transmitted, we will ensure to ask questions about how the
mentor intends to transmit his knowledge. We expect him to have a framework to pass on
this knowledge; this will need to include concrete product demos and tangible milestones of
learning e.g. for the mentee to share 1 slide on the wiki about the new product or process.
17. Connect and Cascade
During our cascading we aim to harness the project by provide
the special training on leadership, project management and
resource mobilization for the leaders of the groups that
have been established during the implementation of the
project, we will ensure that these groups are registered
legally at district level then we will unite them with
development partners to nutrition, to facilitate these
groups continue to reach others and expanding nutrition,
reduce malnutrition and maternal and child mortality in the
country. Also our organization will employers three project
officers, project coordinator, treasurer and field officer
these officers will be working to regulate the activities of
these groups. These officers working in conjunction with
the group leaders.
18. Bad to Great
Expected Impact: As detailed below, our project expects to reach 240 young mothers
(aged 14–24) and 30 community health workers and volunteers, who together will
go on to spread health messages to 6,000 households. Young Mothers Clubs will
empower mothers and families with health information, and link and refer
mothers and families to health care facilities. As a result, we expect that mothers
and families will practice healthier behaviors and have better access to health
services, resulting in healthier children.
Specific results that we expect include:
• Increased awareness and understanding on Infant and Young Child Feeding
• Increased immunization rates
19. • Reduced incidence of diarrheal illnesses
• Improved ability among young mothers to
recognize the danger signs of childhood illness
• Increased use of modern contraceptives among
young mothers
• Reduced child mortality rate for children under
five years old
• Improved the nutrition during pregnancy and
lactation
• Promotion of exclusive breastfeeding
• Improved complementary feeding
20. Evidence from deference countries
• Early initiation of breastfeeding
• Evidence from India
Early initiation of breastfeeding; potential for
significant reduction of neonatal mortality,
“Colostrums feeding makes a large
contribution to survival: neonatal and post-
neonatal deaths around 5-6 time lower in
infants fed colostrums then among those not
fed colostrums,
21. Nepal
• Approximately 19.1% of all neonatal deaths
may be avoided with universal initiation of
breastfeeding within the first hour.
• Approximately 7.7% of all neonatal deaths
may be avoided with universal initiation of
breastfeeding within the firs day
Ghana
• Initiation of breastfeeding within the first hour
cold prevent 22% of neo-natal deaths
22. Proper nutrition during pregnancy and
breastfeeding /WHO/AED evidence
Helps; Add weighing at least 12 kg during
pregnancy by an average of 1 kg per month,
prevents anemia, improves a child's growth
physically and mentally, prepared the body for
breastfeeding, the demand for food and
nutrients is widespread breastfeeding than
during pregnancy, reduces the possibility of
having a baby with low birth weight,
premature birth or having a baby stillborn
23. The organizations working together on the same agenda will
be strong and more influential than an individual
organization
Scaling Up Nutrition
