Comparison of organized and unorganized sector, Different types of channels, preference of customers.

1. CONSUMER BUYING
BEHAVIOUR IN RETAIL
Janav Arora

2. Consumer buying behaviour in
different types of retail sector

3. Retail Scenario in India
• 12 Million retailers
• Dominated by Dukaandars
• Indians retail industry is one of fastest growing in the world, It is expected to reach $1.1
trillion
• Over 14 million outlets operate in India and only 4% is larger than 500 sq feet
• It contributes to over 10% of countries GDP and around 8% of the employment.

5. Categorising Consumers Beyond Demographics
● Implusive Spender
● Minimalist Seeker
● Digital Enthusiast
● Secure Traditionalist
● Cautious Planner
● Balanced Optimist

6. What is the path to purchase ?

7. STAGES SELECTING A
RETAILER
● Need
Recognition
● Information
research
● Evaluation
● choice
Need
Recognition
Search for
information about
retailers
Evaluate retailersSelect retailer

8. Different types of retail sector in India
• Unorganised
• Organised
• E-Retail

9. Organised Retail
Unorganised Retail
E-Retail
Organized retailing refers to trading activities undertaken by licensed retailer,
that is, those who are registered for sales tax, income tax, etc. These include
the corporate – backed hyper markets and retail chains, and also the privately
owned large retail businesses.
Unorganised retail is the coventional format of low cost retailing. It includes the
local kirana shops and restraunt, general and provision stores , single owner
manned medical store, the local dhobi and even the hand cart and vendors.
E-tailing or e-retailing or online retailing is a form of electronic commerce,
which allows consumers to directly buy goods or services from a seller over
the internet without intermediary service. Simply put, e-retailing is the sale of
goods online.

10. Research Done on Consumer buying behaviour

11. On the basis of above research we
landed to the following conclusion

12. Why consumer prefers Organised Retail
• Wide range of products and available in a organized way
• Wide range of payment methods
• Offers and Discounts
• Good for bulk shopping
• Bills for every purchase
• Ambience and clean environment
• Availability of specialty products and new arrivals

13. Why consumer prefers Unorganised Retail
• Convenient location
• Credit period
• Personal touch
• Some advantages to regular consumers
• No psychological jolt in consumer’s mindset.

14. Why consumer prefers E-Retail
● Flexibility- Shop 24x7
● Huge variety of products
● Global reach
● Flexible payment options
● Cost effective

15. Different types of channels

18. CUSTOMER JOURNEY MAP
Customer decides
to buy a product
Search for it
offline
Purchase it offline
Search for it
online
Gather
information about
the product
Compare prices
Purchase it online