Before you jump in the game...scope the checklist

1. State Of
Enlightenment
A Quick Guide To Market Development
Presented by: Jan Bak

2. Before You Jump
In The Game…
Open Your Mind, Ask Yourself A Few Questions

3. The following is a selection of Premium Test Markets™
Selected using a proprietary BOL methodology

4. Do they show love in Los Angeles?
1
1
1
1
1
1
1
1

5. Could it go viral in Vegas?
2
2
2
2
2
2
2
2

6. Will it play in Peoria?
Wikipedia – Will it play in Peoria? 3
3
3
3
3
3
3
3

7. Is it live in Libertyville?
4
4
4
4
4
4
4
4

8. Do they mean business in Boston?
5
5
5
5
5
5
5
5

9. Success
checklist
 Consumer demographics
 Legal atmosphere
 Regulatory environment
 Strength of competition
 Minimum capital
requirements
 Marketing capabilities
 Additional factors – TBD