15 Features Every Broker Needs to Establish.

1. 15 Features Every Broker Needs to Establish, Manage and Grow their Real Estate Business in 2023
Real estate management platforms are software solutions designed to help real estate
professionals manage various aspects of their business. These can be used by real
estate agents, brokers, property managers, and investors to help them stay organized,
efficient, and competitive in the market. Such platforms are designed to make the day-
to-day operations of real estate professionals more efficient and effective, enabling
them to serve their clients better and stay ahead of the competition. Here are 15
consumer-friendly features for brokers to utilize to grow their business on Shadow
Properties:
#1: Pin Properties
Shadow Properties allows users to search for a property address or drop a pin on the
map to add a property to their list. This way, brokers can keep track of properties they
like.

2. #2: Bulk Add Properties
Draw a selection line around the properties on the map to add multiple properties at
once to your list. Once you select a locality, city, and zip code, you can click on the
“draw and search” button, wherein you can then drag your fingers around the required
properties and draw an enclosed figure on the map. You will then get a popup
depicting the total number of properties found within the enclosed figure. This will
enable you to add all these properties in bulk.
#3: MLS Properties
Explore the best on-market properties and add them to your list with a single click.
Shadow Properties is an all-in-one platform where the whole nation opens up at your
fingertips. Using the MLS service, you can explore all the on-market and in-demand
properties from a particular city or district and an entire country.
#4: List Management
This is an analytical approach to reach multiple property owners automatically using
list-specific campaigns. Shadow Properties is an all-in-one platform where the whole
nation opens up at your fingertips. Using this service, you can explore all the on-

3. market and in-demand properties from not only a particular city or district but an
entire country.
#5: Smart Search
Smart Search is a feature availed within the Shadow App that helps you get the
owner’s contact information. You can get instant access to phone numbers and email
addresses of potential property owners.
#6: Parcel lookup
You can get detailed information about each property, including its structure, deeds,
taxes, assessments, and valuations. Every real estate enthusiast craves the edge that
comes from being aware of the property details. You are presented with a complete
parcel lookup when using the Shadow App. After adding the property to your list, you
are in control of all the information regarding that property.
#7: Owner Lookup
Find property owners and obtain their postal addresses to freewheel your deal to
closure. This feature gives information regarding the address of the owner to send
postal mail. This makes interacting with owners easier than before.
#8: Campaigns
The Campaigns feature is a quick way to send postal mail and emails to potential
property owners. It enables you to reach the owners and get a great deal on their
available property.
The feature consists of 2 vital options—signature and Mail/Email Templates, enabling
you to create iconic signatures and templates to reach 9000 potential property owners.
#9: Setup Automated Mails/Emails
Effortlessly set up and send initial and follow-up postal mails & Emails to property
owners. This feature is an excellent way to send unlimited emails or postal mail to
multiple property owners without compromising the quality of your message.
#10: Pipelines
Some organizational structure is typically required when you have thousands of
properties randomly in one place. This versatile feature updates you on individual

4. property deal status. Shadow App offers the flexibility to add 3000-9000 properties to
your list.
#11: Live Driving Monitor
You can keep track of your team members in real-time as they drive around the city to
find exceptional properties for you. This iconic feature is only available for team
accounts and allows you to monitor the live location of your team members while they
are out driving. As you dispatch your team members to browse properties, you can
monitor their location and direction, in real-time, from one screen.
#12: Driving Routes
This feature is for solo and team accounts that conclude the summary of every route
driven— including your way, miles driven, time taken, and properties added, from a
single screen. While moving past any property that holds potential, you can quickly
add it to your property list in real time.
#13: Analytics

5. This enables brokers to inspect their real estate activities, actions, and progress, within
the app and make informed decisions. The feature analyses the total number of
properties saved in chronological order of their date, total campaigns running, the
current status of each campaign, postal mail and emails sent, miles driven, time taken
to complete each drive, investments, etc.
#14: Feature Requests
This is a feature suggestion option that you can use to inform us about your feature
requirements. Here, you will be able to see every new feature request other customers
have appealed for, and If the feature you need is already demanded by someone else
and it shows up on your screen, you can click on vote. Suggestions are incorporated
based on the priority voting paradigm, and the feature that receives the most votes will
be implemented first.
#15: User Roles
As a solo Shadow account holder, you are given the owner’s title by default.
However, 5 people can use the app simultaneously when you opt for a team account.
You can manage your team and business hierarchy effortlessly by entitling them as
Owner, Admin, and User.
Conclusion
These management platforms are essential to increase efficiency and maintain
transparency in one’s real estate business. Shadow Properties is one such smart app
for lead generation, performance tracking, market automation, and deal management.
To learn more about the app, visit the official website: https://shadow.properties/