The document discusses different types of investors that provide funding to companies at various stages, including friends and family, individual angels, angel groups, strategic investors, venture capital, and private equity. It provides details on the typical investment size, source of funds, reasons for investing, preferred investment stage, level of due diligence conducted, standard investment structures, and length of investment process for each type.
3. What is Valuation?
Example Company attracts $200,000 investment,
with investor receiving 10% of company’s
shares in return
Post Transaction
Equity Split
Founders = 90%
Investor = 10%
Pre-Money
Valuation
$1,800,000 (if 10% is worth $200,000, the
90% has been valued at $1,800,000)
Post-Money
Valuation
$2,000,000 (Post-money = pre-money +
capital raised)
5. Friends and Family
Description An individual who knows one of the key team
members
Typical Investment
Size
$5,000 - ???
Source of Capital Personal funds
Why they Invest Investing in an individual more than investing in the
business
When will they
Invest?
Any stage
Due Diligence? Minimal to none
Typical Structure Convertible note or common stock
Length of process Can be as short as one conversation
Examples Parent, sibling, neighbor, co-worker, friend
7. Individual Angel
Description High net worth individual who invests but not as
their profession.
Typical Investment
Size
$25,000 - $100,000
Source of Capital Personal Funds
Why they Invest 1) Opportunity for significant return on investment.
2) Intellectual interest,
3) Opportunity to provide value-add as an investor
When will they
Invest?
Anywhere from start-up to profitability
Due Diligence? Mild
Typical Structure Convertible note or preferred stock
Length of process 30-90 days, informal process
9. Angel Group
Description Aggregation of high net worth individuals who invest
but not as their profession
Typical Investment
Size
$50,000 - $250,000
Source of Capital Aggregation of personal funds
Why they Invest 1)Opportunity for significant return on investment
2) Intellectual interest
3) Opportunity to provide value-add as an investor
When will they
Invest?
Typically want to see some customer traction
Due Diligence? Medium
Typical Structure Convertible note or preferred stock
Length of process 90-180 days, somewhat more formal process of
screening, presentation to group, due diligence
Examples Charlotte Angel Fund, PAN, IMAF Funds, TAP
11. Strategic Investor
Description Business which stands to benefit in some way if the
investee company succeeds
Typical Investment
Size
$50,000 - $1,000,000
Source of Capital Corporate funds
Why they Invest Primary interest is technology access or revenue
benefit. Return on invested capital is secondary.
When will they
Invest?
Any stage, but tend towards later stages
Due Diligence? Mild
Typical Structure Convertible note or preferred stock
Length of process 120+ days. Complex internal decision process.
Examples Distribution partner, supplier
13. Venture Capital
Description Professionally managed pool of individual and
institutional funds
Typical Investment
Size
$500,000 - $5,000,000
Source of Capital High net worth individuals, college endowments,
financial institutions
Why they Invest Return on investment
When will they
Invest?
Once product/market fit is established
Due Diligence? Extensive
Typical Structure Preferred Stock
Length of process 3-24 months from initial meeting to close
Examples Idea Fund Partners, Sunbridge, Real Ventures,
Grotech Ventures
15. Private Equity
Description Professionally managed pool of individual and
institutional funds
Typical Investment
Size
$5,000,000 - $20,000,000
Source of Capital High net worth individuals, college endowments,
financial institutions
Why they Invest Return on investment
When will they
Invest?
Profits in excess of $1M – they are cash flow
investors
Due Diligence? Extensive
Typical Structure Preferred stock + Mezzanine Debt
Length of process 3-24 months from initial meeting to close
Examples Falfurrias Capital, Frontier Capital