Burn the Pinstripe - Simon Billington, LEWIS Purestone
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Burn the Pinstripe - Simon Billington, LEWIS Purestone
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Burn the Pinstripe - Simon Billington, LEWIS Purestone
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Editor's Notes
- This 15 in 15 is about how you can use digital to effect your brand. Every opportunity to effect your brand.
- Some basics, A brand is not a logo… A series of messaging… …it is what people would say about your business if you asked them. Except that you don’t own it, you can only influence it.
- What is the purpose you set out with? The central tenent that you will build that brand on.
- Your brand will change if you like it or not, its about as much about the spaces you are in, as the ones you are not.
- Brand guidelines have moved from rigid, corporate and straight lined. Brands are now more fluid, more representative of people As it engages with multipul touchpoints
- Digital is there to change the tone of voice of your brand?
- Push the boundaries of your brand, for your own sanity
- Your brand needs to be like human beings, you have different facets to your personality that you use to best meet certain situations (Overly polished = suspicion
- How do people experience through the interactions now available Touch, Read, See, Talk, Listen Alexa, VR, AR, AI Give an example of what we have done with Alexa. Same content
- Marry Creativity with Technology
- When it comes to language tone of voice, language and visual articulation
- From a visual point of view… how are you influencing your brand?
- Skyline > Stock of people > Authentic stock > real people / places
- Skyline > Stock of people > Authentic stock > real people / places
- From a tactile point of view
- You’ll never get as tactile as print? Really. Look where we are now! Click. Double click. Right click. Pinch, slide, scroll, pop What is an on brand slide? How long spent on choosing a business card ?
- How do you use tech to empower and bring about business change? How does the brand get internalised? This is why LEWIS have launched globally Employee advocate
- you have already formed (consciously or otherwise) opinions on me, my work, my agency…