1. Bandwidth Vs Speed how to have both in Central Cities
Firstof all,whatis the difference betweenspeedandbandwidth?Isthere adifference atall?They’re
the same right? The short answer to this is no so let’s look into this in more detail.
But first,whatdowe meanwhenwe saybandwidth?Essentially,thisisthe capacityorthe amountof
data that can be transmitted over an electronic channel during a specific period of time. Think of it
like the lanes on a highway, it allows more traffic to go through at once whilst still retaining higher
speeds. A lone car can speed down a single lane road, in the same way a lone network request can
function with low bandwidth capabilities.
But what happens when you have multiple requests going through a network simultaneously? For
example, one user using a VOIP program such as Skype and a second user requesting to download
files from the cloud will suffer slow speedsand poor quality because these requests are held in a
queue andcompletedoneaftertheother.A highbandwidthconnectiononthe otherhand,canservice
many users and requests without sacrificing on speed which translates into better performance for
users, just like a highway has multiple cars at once.
A lowerbandwidthinternetconnectionwill not(generally) allowforuninterruptedmediastreaming,
even with smaller audio files. Other processes such as uploading and downloading files are also
significantlyslowerthansaybroadbandorhighbandwidthconnectionswhichnegativelyaffectsoffice
productivity,especiallyinthe hospitalitysectorwhere youcan expectslowerpaymentprocessingas
a result.
In most centralisedcities in the UK, including central London, there is a reliance on ADSL due to old
copper infrastructure which limits the internet bandwidth. So, how do you work around this? The
easiest way to improve bandwidth in thissituation is to purchase and install a high speed dedicated
lease line, however, this comes with its own set of issues.
Firstand foremost,the costinnot attainable forsmall tomedium(oreveninsome caseslarger) non-
technical based organisations and they are not always readily available in the most central areas of
bigger cities such as London. TowerWatch has a way around this, what is the TowerWatch way you
ask? It isto implementacombinationof solutionstoincrease yourbandwidthwiththe abilitytoalso
manage andcontrol it!Whichultimatelymeansyoureduce costsortheneedforsuperhighbandwidth
solutions. Without giving away all of our trade secrets (what would you need us for then?!)
We can:
 Give you multiple cheaper lines combined with a high-grade business router
o Thisgivesyousmarttrafficloadbalancing,makingsure yourimportantdataisalways
transferred first!
o Options for redundancy in case of internet outages
o Reports on bandwidth usage allowing you to see where your bandwidth is being
monopolised
 A world class WiFi solution
o Allowing you the control over all your wireless devices bandwidth usage prioritising
business devices over personal ones.
o Great reliability –some of ourclientsdon’tknow where theiraccesspointsare having
never touched them for a reboot!
o Super coverage – meaning your employee can work freely without worrying about
speed or signal
All the above gives you the full system solution that for the correct bandwidth and speed for your
business needs without wasting your monthly income on excess IT expenditure.This means you will

2. be able to focus on what yourbusinessdoesbestwithoutworryingabouthow slow your internetis,
because let’s be honest, that’s the worst!