The Greenfinch branding guidelines document outlines the proper usage of the company's logo, colors, typography, and layout standards. There are two main versions of the Greenfinch logo - the tag logo, which should be used at the top of documents, and a secondary logo for within documents. The color palette is centered around dark and light teals, with yellow and magenta as optional accent colors. Segoe UI Light is the primary typeface. Layout guidelines specify margins, heading styles, and cover/body/end slide formats for presentations and stationary layouts.

1. Greenfinch Branding Guidelines
James MacDonnell | September 2014
© Greenfinch Technology 2014

2. Using the logo
© Greenfinch Technology 2014
The greenfinch logo consists of two main elements: the logotype
and the letter“g”stylised to resemle a bird.
There are two main version of the Greenfinch logo.
the first is the tag logo, as seen below. It should be positioned
at the top so that it bleeds off the page, and alligned either
left or right. It acts as a title and as such should only be used
once per document. There are two colour choices.
Colour should be chosen so as to match with the dominant
colour choice.
The second logo, pictured below should be used in the
following ways.
1. When the tag logo has already been used, choose the
logo without the“Greenfinch”text overlay.
2. Where it is not suitable to use the tag logo to begin
a document, (i.e. when there is no“top”to hang it off)
use the logo with text overlay.

3. Using the logo
The birdhead logo can also be used on its own as either white on colour
or colour on white. This version of the logo should be used to maintain
brand identity within a document, once the main logo has already been
used (eg: in the top-right corner of this slide)
The birdhead logo should not be used as a subsititute for the
main logo, as it contains no text element
© Greenfinch Technology 2014

4. Using the logo
Positioning the logo
Each logo is available in three sizes. (see master logo folder for
exact dimensions) In the majority of cases, the smallest one
should be used. Examples of where larger ones are the closing
slide of a powerpoint presentation
© Greenfinch Technology 2014

5. Using the logo
PositioningtheLogo
75px
25px
100px
26.5mm
10mm
39mm
For web use, ensure 25 px clearance on all sides.
Small Tag Logo should be 75px wide X 100px high.
For print use (paper size A4 and under), ensure 10mm clearance
on all sides. Small Tag Logo should be 26.5mm wide X 39mm high.
(3mm is added to the top to cover the bleed)
© Greenfinch Technology 2014

6. Using the logo
Pleasedon’t…
…usethe“g”logoelementinthisway. at we…
…usethelogotypeinasentence.
…alterthecolorofthelogo. …placethelogooneithertherightorleftedgeofapiece.
Followclearancereqirements.
…addanyeffectstothelogo.
…combinethebirdheadandlogotypeinany
wayotherthanisalreadyspecified.
© Greenfinch Technology 2014

7. Palette
#00695c
R:0G:105B:92
#00b59d
R:0 G:181 B:157
#75bdb1
R:117 G:189 B:177
#bde2dc
R:189 G:226B:220
#eaf5f4
R:234 G:247 B:245
#333333
R:51 G:51 B:51
#7f7f7f
R:127 G:127 B:127
#e0c522
R:224 G:197 B: 34
#edecec
R: 237 G: 237 B: 237
#c113bc
R: 193 G:19 B: 188
Using colour
© Greenfinch Technology 2014

8. Using colour
…?
…$
ThemaincoloursinallGreenfinchcommunicationsshouldbe
darkteal(#00695c)andlightteal.(#75bdb1)
Forneutraloraccentcolours,usepaleteal(#bde2dc)
oroffwhite.(#eaf7f5)
Services.
Ifalternateaccentcoloursareneeded,useyellow(#eoc522)
ormagenta.(#c113bc)
Trytousedarkgrey(#333333)orlightgrey(#7f7f7f)
insteadofblack.
© Greenfinch Technology 2014

9. Typography
RegularLightBoldItalic
Theprincipaltypefaceusedforallprintcommunications
isSegoeUIlight.Itcombinesthereadabilityofaseriffont,
withtheclean,contemporarylookofgeometrictype.
OtherweightsofSegoeUImaybeusedfordifferentheading
styles.SeeWorddoctemplatefordetails.
© Greenfinch Technology 2014

10. Layout
© Greenfinch Technology 2014
Heading one Segoe UI Light 18pt dark teal.
Body text Segoe UI Light 12pt.
Heading two Segoe UI Semibold light grey14pt
Heading three Segoe UI Light Italic 12pt
40mm
20mm
35mm
10mm
Header
All documents/ publications should be laid out
as described below. See Word Doc template for
more information.
50mm
50mm
20mm
For Stationary, or any document featuring the tag logo,
allow 50mm for top margin.
Document name

11. Layout
© Greenfinch Technology 2014
Powerpoint
Greenfinch Branding Guidelines
James MacDonnell | September 2014
© Greenfinch Technology 2014
Using the logo
The greenfinch logo consists of two main elements: the logotype
and the letter“g”stylised to resemle a bird.
There are two main version of the Greenfinch logo.
the first is the tag logo, as seen below. It should be positioned
at the top so that it bleeds off the page, and alligned either
left or right. It acts as a title and as such should only be used
once per document. There are two colour choices.
Colour should be chosen so as to match with the dominant
colour choice.
The second logo, pictured below should be used in the
following ways.
1. When the tag logo has already been used, choose the
logo without the“Greenfinch”text overlay.
2. Where it is not suitable to use the tag logo to begin
a document, (i.e. when there is no“top”to hang it off)
use the logo with text overlay.
Therearethreedifferenttypesofpowerpointslides.cover,bodyandendslide.
remembertoalwaysusethecoverandendslides.
SeePowerpointtemplateforfulldetails.

12. Layout
© Greenfinch Technology 2014
Stationary
Greenfinch Technology
Unit 14 Docklands Innovation Park
128-130 East Wall Road
Dublin 3
T +353 (1) 818 2949
greenfinch.ie
info@greenfinch.ie 10mm
Greenfinch Technology
Bock 14, Unit G1
Docklands Innovation Park
Dublin 3