Distribution and Marketing plan for Video Game Full Sail University

1. Distribution and Marketing Plan for
Soiled-it!
Anavrin
James Lyell
Lamont Johnson
Dean Klimeck
Jesus Cruz-Otero
Tarik Gilyard
EBBS Project & Portfolio V
5.31.2020

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I. Executive Summary
The Company:
Anavrin Production is an entertainment agency that focuses on helping our clients scale
through means of targeted distribution and marketing.
The Project:
The project for this plan is called Soiled-it. It is a video game that utilizes a strategy/
combat genre. “Farmer by day, Killer by night”, In a world where nothing is safe, a farmer
must stand up to defend his home, his family, and his crops from continual attack. Risking
everything for a chance to survive in this new world.
Sales Projections / Return on Investment:
An ROI of 695% based on the profit of $10,421.50 is projected by the close of the
investment. This range was based on capturing 100% of sponsorship donations. The ROI
will decrease to 528% if estimated sponsorship donations are not achieved. Based on a
profit of $7921.50 on the lower end and increase ROI of 861% based on the profit of
$12,921.50 on the higher end if estimated sponsorships are doubled.
Target Market:
The overall target audience for the first year of release should be focused toward males
ages 18-23 who are specifically interested in Top-Down Strategy and RTS style games.
These young men will be finishing up high school or working through college and are in the
common age range of video game players

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Strategy:
The pre-release strategy is to build consumer awareness by utilizing website email
lists, social media tactics and boots-on-the-ground marketing/promotions which includes
flyers and panels for the creators of Soiled-It! A social media ad campaign; post release will
focus mainly on social media ads to get the impact the most people. These ads will be
included but will not be limited to video ad’s like trailers and gameplay, and also banner
based ad’s.

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II. Company Information
Anavrin Production
Anavrin Production is an entertainment agency that focuses on helping our clients scale
through means of targeted distribution and marketing.
Leadership Team
Anavrin Production consists of a team holding a multitude of talents to bring the best to their
clients. James Lyell oversees target marketing and distribution for Anavrin Production based
on experience with full cycle recruitment and succeeding in his marketing and digital
marketing classes while studying for his Bachelor of Science in Entertainment Business
degree at Full Sail University.
Lamont Johnson oversees company information and marketing for Anavrin Production
based on experience as a Section Leader in the United States Army and succeeding in his
marketing, digital marketing, and business management classes while studying for his
Bachelor of Science in Entertainment Business degree at Full Sail University.
Tarik Gilyard oversees distribution/marketing goals and sales projections / ROI for Anavrin
Production based on experience during 5 years of retail and succeeding in his marketing,
economics, and business accounting classes while studying for his Bachelor of Science in
Entertainment Business degree at Full Sail University.

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Jesus Cruz-Otero oversees project information and marketing for Anavrin Production based
on succeeding in his marketing, digital marketing and business management classes while
studying for his Bachelor of Science in Entertainment Business degree at Full Sail University.
Dean Kilmeck oversees target marketing and distribution for Anavrin Production based on
succeeding in his marketing and digital marketing classes while studying for his Bachelor of
Science in Entertainment Business degree at Full Sail University.
Company Ideals
Anavrin Production is an entertainment agency that focuses on helping our clients scale
through means of targeted distribution and marketing. We not only create the plans, but we
also implement them. We do this by implementing our company values (Ambition, Loyalty,
Respect, Integrity, and Courage) into everything we do. In 20 years, we see ourselves as one
of the premier distributions and marketing agencies across the globe.
Projects
Anavrin Production sees itself working again with Soiled-it on a national campaign targeting
some of the biggest cities in the country (New York City, Los Angeles, Miami, etc.).
Anavrin Production also sees itself moving into the music and film industries while
working with some of the world’s greatest talents and film production companies.

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III. Project Information
Creators: Big Taco Salads: David Philipos, Anh Nguyen, Zachary Jones, Logan
Maturski, Daikee Jackson, Jarick Rivers, and Josh Packard.
Title: Soiled-It!
Media: Video Game
Genre: strategy/combat video game
Hooks
“Farmer by day, Killer by night!”
“Steal from me and you will become feed.”
“Always looking for new scarecrows, apply at night.”
“A Dollar could save your life.”
“White fences turn red at night!”
“If you steal from me, I hope your ready to meet your maker.”
Logline
In a world where nothing is safe, a farmer must stand up to defend his home, his family,
and his crops from continual attack. Risking everything for a chance to survive in this new
world.

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Premise
A farmer must stand up to protect his farm from continual attacks from the local smugglers,
that want to steal his crops and destroy his home. Building new defenses is the only way to
stop them and prevent the loss of crops and most importantly the safety of his family. In
this new changing world where nothing is safe, you must learn how to adapt.

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IV. Distribution & Marketing Goals
Anavrin Productions is distributing and marketing a mobile app known as Soiled-It.
This video game app is similar to Farmville. Farmville is an agriculture simulation social
network game that allows players to cultivate their farms by plowing, planting, and
harvesting crops and trees. Soiled-it is based on producing and protecting resources with
the capability to add extra contents while playing.
In this plan, the company’s goal is to get its product into the hands of new
customers, while expanding its to new sectors of the mobile application world. The
objective is to utilize PC's and mobile platforms to reach our target audience. Local
advertising will be used in areas that teens and young adults frequent as this will allow our
product to be show cased. Another marketing tool the company will utilize is Social Media.
This tool allows around the clock visibility for global advertisement and is very cost
effective. Once this distribution and marketing plan is in place, Soiled-it will continue to
grow, allowing for their audience to expand as well as reach farther into the entertainment
market. Online radio platforms offer many different stations, and by creating an ad for
family stations this will assist us with diversifying our market. After one- year, Anavrin
objective is that Soiled-It will become world-renowned in the production business and a
top seller. This plan will ensure the company thrives and as a result, Anavrin will become a
leader in the business world known for its quality product and customer service.

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V. Target Markets
Primary Target Audience
The overall target audience for the first year of release should be focused toward
males ages 18-23 who are specifically interested in Top-Down Strategy and RTS style
games. These young men will be finishing up high school or working through college and
are in the common age range of video game players. Soiled It! should target fans of games
such as Age of Empires and StarCraft II, which have similar mechanics of creating and
managing resources to start and then battling your enemies at a later point of the game.
The popularity of certain video games is heavily dependent on their mechanics and how
their target audience responds to those mechanics (brownbear, 2017). Players who are
drawn to this type of game should be heavily targeted through social media to focus on
people who “like” or “follow” these types of games. The main focus should be in the
Orlando, Florida area to effectively work within the budget and not overextend. This game
is a strategy game and should be focused on analytical people who enjoy thinking
strategically and attacking problems in multiple ways.
Alternatively, to fit more into the notes provided by the client, it would be beneficial
to target game developers. For this the main focus would be men ages 29-35 who work in
the Game Design and Development Industry (Terdiman, 2005). They will be heads of teams
or companies looking for highly motivated and intelligent individuals to fill their teams and
work on projects. These men will focus on the intricacies of game design and understand
the complexity of the development process. They will expect strong attention to detail and
excellent communication skills (Study.com, 2020). It will be critical to showcase what the
developers have to offer in terms of skill and heavily focus on the fact that they built a game

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engine from the ground up. Geographically it would be beneficial to focus on San Francisco
as the have 107 video game design companies, which is more than any other city in the
United States (Gamedesigning.org, 2019).
Secondary Target Audience
Once our product is launched it will be pivotal to looking into secondary markets to
expand the target market into new and exciting avenues. Looking at expanding on our
primary target the first area one would look at expanding would be the region of the
country. Primarily due to budget reasons we chose Orlando FL which according to the
WalletHub is the fourth best city for gamers due to various criteria. Looking at this same
chart given any additional revenue or profits earned from Soiled-it in year one it would be
beneficial to expand into the other top markets for video games. These cities in order from
first to third would include Seattle WA, Irvine, CA and Los Angeles CA as new markets for
Soiled-it (McCann, 2019). Looking at our current target males between 18-23 years old it
would make logical sense to expand that into females as our next target market as well.
Looking at research done by Pew Research, around 49% of women between the age of 18-
29 say they often or sometimes play video games on a computer, tv, game console or
portable device (“5 facts about Americans and Video games, “2018). Using this same data
expanding into a broader age range of 18-29 will tap into new income level of gamers who
are more established in the workplace and have increased discretionary income. According
to the U.S. Department of Labor Bureau of Labor Statistics individuals under the age of 35
on average spend $1,528 of their average yearly income of $34,487. This comes out to be
around $.4% of their yearly incomes compared to people between the age of 35-64 who
spend 4%, and 4.7% for people above 65 and older. (BLS, 2020).

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VI. Distribution - Year One:
Self-Distribution Plan
Brick and Mortar Outlets
There are a number of brick and mortar stores in the Orlando area that can be
targeted for distribution. While the plan is to mainly distribute online, these stores present
a unique opportunity to advertise on a local level and are a viable option if a physical
version of the game is sold in the future. Stores to focus on are the locally owned, non-chain
stores such as Gamer’s Inc., Cybertron Video Games, Royal Empire Gaming, and Coliseum of
Comics (Yelp, 2020). There is not much room in the budget for major advertising at these
venues but using flyers and posters wherever allowed could help draw exposure to Soiled
It! and driving home the point that it was developed locally should create greater
opportunity. Other forms of advertisement such as character cutouts to display and setting
up Q/A type events in these venues could promote Soiled It!
Aggregator
The aggregator that is going to provide the best opportunity for success is Steam.
Steam has a massive following which will provide the best chance for overall exposure for
the game. The price point for a game launched on Steam is decided by the developer and
there is a revenue split (70/30 in favor of the developer) (Steamworks, 2020). There would
normally be a $100 deposit to put the game on Steam but since the development team are

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all students at Full Sail, they get their first year free. The price point should be set at $20,
which would take 90 downloads for the game to reach $1000 in revenue for the team. The
more downloads the more popular the game will become which will lead to even more
downloads. This is the easiest metric to track and show potential employers about the
success of the games release. There are many other aggregators that could be expanded to
such as Green Man Gaming, or EPIC Games, but the initial focus should be on Steam.
Project Website
The domain name soileditgame.com is currently available on Go Daddy for $10.98
for the first two years. This will cover the domain name and hosting for those two years
(GoDaddy, 2020). There are many independent developers available on sites such as Stack
Overflow or Upwork that could be hired for the $150 budget allocated for the website.
Asking any of the developers of the game who may have website design experience may
also be beneficial. Opening the website should bring you to the home page which will have
the trailer for the game front and center. At the bottom of the page should be links to the
games Facebook, Twitter, YouTube, Twitch, and Instagram accounts. There should also be a
link to the game on Steam. On top should be links to other pages on the site. The About
page will tell about the game and the development team. An FAQ page that will answer
common questions about the game or development team. There will be a forum which will
allow players and developers to interact directly. Finally, there will be a Contact page that
will allow people to directly contact the developers. This page will also include a link to
sign up for email updates from the developers.

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Customer Relationship Management Systems
Customer relationships are the most important aspect of successful game design
and development. Without a strong relationship with customers a game will surely fail.
Soiled It! will use social media accounts such as Facebook, Twitter, Instagram, and Twitch
to collect data and user feedback. This used in conjunction with data collected on the
game’s official website should provide adequate feedback as to areas that can be improved.
Members of the development team and marketing team will be able to monitor not only the
website, but also the social media accounts to directly communicate with customers,
provide feedback, and build relationships which will help make the experience become
more personable. The website will be the baseline for all communication and major issues
expressed on social media should be directed to the website which has more resources for
support and feedback. The Frequently Asked Questions portion of the website will cover
basic, quick, and easy to answer topics that can easily be solved at a glance. The forum
section of the website will be the main hub where fans can ask each other and developers
questions. This allows the fans to not only take a role in playing the game but helping
others and building a community surrounding the game. Major questions, concerns, and
feedback can be written out in more detail on the forums and fans and developers alike will
be able to directly communicate and answer questions. This will also provide the
opportunity to collect data and suggestions that can later be implemented and updated into
the game.

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VII. Distribution - Year Two:
Finding a Large Distributor or Publisher
Year one of the distribution plan relies heavily on using the platform Steamworks to
promote and distribute the content. Year two of distribution there are two solid options for
Soiled-it to being moving into larger distribution options. Soiled-it according to the
developers is a strategy and combat video game with the additional twist of the main
character a farmer building up crops, making money, and buying defense before nightfall
before fighting off enemies stealing crops and attacking the farm. Farmville by Zynga is a
very similar type of farming game to that so Soiled-it. Farmville according to the Zynga
website is a game where players cultivate farms by plowing, planting, and harvesting crops
and trees along with caring for animals and collecting eggs. With the similarity in these
games one would believe that reaching out to work with Zynga as a larger distribution
partner would be an appropriate next move. Zynga again according to its website offers
some of the most popular games in history when it comes to Facebook platforms and
mobile devices. Currently, on mobile apps there are 134 total apps from Zynga and looking
at the top three grossing games for them are Wizard of Oz Slots bringing in over $3 million
dollars, Words with friends bringing in $2 million and FarmVille 2 bring in $1 million last
month. Partnering with Zynga would create a tremendous opportunity for Soiled-it to
break into mobile gaming along with the PC version originally created.
Another option for Soiled-it would be to look at another similar style combat game
that started off small and has exploded in popularity and that is Fortnite. Fortnite is owned
by EPIC games which is a digital storefront for PC and MAC which is focused on developers
at large offering 88% cut on games sold through their site compared to an industry

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standard of 70% according to the EPIC games website. Getting connected with EPIC games
although not a physical distributor is a great avenue for Soiled-it moving into the next year
of distribution. Fortnite alone last year 2019 according to the BusinessofApps website had
250 million players in March 2019, 78.3 million users in the month of August 2018, and
reached 100 million iOS downloads within five months. These statistics and the total traffic
EPIC games get through their site would allow Soiled-it to tap into a large pool of potential
revenue along with a worldwide audience as EPIC games offer services all across the world.
With a very open chart displaying the revenue split between EPIC games and the
developers who create content on their site I believe utilizing this distribution tactic would
be beneficial to Soiled-it.
A nice perk of EPIC games as well as the cost associated with uploading content to
the website is free. EPIC games due to the success of Fortnite have the opportunity to off
these services for free to developers while giving them the best revenue cut in the industry
at 88%. According to the Developer site for EPIC games they also offer online support
services for free and with the ability to work with cross-platform consoles such as mobile,
PlayStation, Xbox, and Nintendo switch. Now looking at Zynga I believe this will require
more networking sources which I believe the best way to begin this process would be to
attend trade shows across the United States. I believe to get involved with EPIC games
would be a fantastic online distributor combing that with the trade show such as E3 would
give the ability for our marketing and distribution teams at Anavrin to explore new
opportunities for Soiled-it. Looking at E3 statistically one of the premier gaming
conventions in the entire world with visitors from over 100 different countries. This
conference would allow Soiled-it and Anavrin to connect with the industry's top talent and

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top companies in the industry such as Nintendo, CAPCOM, SQUARE CNIX, UBISOFT and
Bandai NACMO to name a few.

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VIII. Sales Projections
Price and Sales Projections (based on $1,500 budget)
Even though the Soiled-It App is free, the budget for advertising is $1500. Anavrin
productions must utilize as many outlets as possible to get our newest videogame, Soiled-It
to as many potential customers as possible. This app is free, so to obtain revenue and or
profit utilizing In-app Purchases, Subscriptions, Advertisement, and sponsors will help.
Additionally, these sources are cost-effective and will generate income.
The retail section of the chart what users are purchasing while using the app at their
own expense. The unit projected is the number of people who are buying within the first
year.
The wholesale section of the chart is what the Soiled-It app allows users to purchase
while using the app.
Price Projected
Units
Projected Net
Revenue
Retail (Mobile App Store)
In-App Purchases $.99 250 $148.50
Subscriptions $5.99 500 $1797.00
Advertising $100 15 $900.00
Sponsorships $500 5 $1500.00
Wholesale/Dealer Price**** (Providers)
STEAM $35.99 20 $503.86
Gamer’s INC $39.00 40 $1092.00
Cybertron Video Games $29.99 80 $1679.44

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Projected Total Net Sales Revenue 104.98 140
Projected Net Profit $7620.80
* Sponsorships Priced by 1 Year Increments
** Advertising Priced by Amount of Providers Locations
*** 70/30 Split with Wholesalers
****60/40
Return on Investment (ROI)
An ROI of 695% based on the profit of 10421.50 is projected by the close of the
investment. This range was based on capturing 100% of sponsorship donations. The ROI
will decrease to 528% if estimated sponsorship donations are not achieved. Based on a
profit of $7921.50 on the lower end and increase ROI of 861% based on the profit of
$12,921.50 on the higher end if estimated sponsorships are doubled.
This range decrease was based on not achieving 100% of sponsorship goals. The increase
was based on making an additional 100% of sponsorship projections.
IX. Marketing
Marketing Tools
• Website,
• social media,
• radio ads,
• google ads,

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• twitch ads,
• ads in other apps,
• video conferences,
• email lists,
• promotional videos,
• boots-on-ground,
• monthly social media posts
Promotion
Pre-Release (June through December 2020)
Strategy
The pre-release strategy is to build consumer awareness by utilizing website email
lists, social media tactics and boots-on-the-ground marketing/promotions which
includes flyers and panels for the creators of Soiled-It!.
Tactic
June 1st – Launch Soiled-It! Facebook, Twitter, Instagram, YouTube and Tik-Tok
social media pages.

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June 14th – Launch of Soiled-It! website with promo video. Included under the video
will be “subscribe” to capture emails.
June 15th – Launch Soiled-It! promotion video posts on Facebook, Twitter, YouTube
and Instagram with link to Soiled-It! website.
June 21st – Launch Father’s Day tribute posts on IG and FB.
July 4th - Launch Soiled-It! July 4th promotion video posts on Facebook, Twitter,
YouTube and Instagram with link to Soiled-It! website.
July 6th- Begin weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
July 13th – Send out Soiled-It! updates to email lists. Updates will include
information about the upcoming release and what consumers can do to help prior to
release including reposting on social media.
July 20th - Weekly Soiled-It! social media posts on Facebook, Twitter and Instagram.
July 27th - Weekly Soiled-It! social media posts Facebook, Twitter and Instagram.
August 3rd - Weekly Soiled-It! social media posts Facebook, Twitter and Instagram.

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August 10th - Weekly Soiled-It! social media posts Facebook, Twitter and Instagram.
August 17th - Weekly Soiled-It! social media posts to included information about
speaking at Gamescom digital conference.
August 24th – Send out Soiled-It! updates to email lists. Update will include next date
information on how to participate in Gamescom digital conference.
August 25th – Gamescom digital panel for Soiled-It! speaker. Gamescom is one of the
premier video game conferences in the world, but, due to COVID-19, it will be
cancelled this year. Instead, it will be hosted digitally and the plan to speak is
contingent on being able to get a slot on one of the panels (gamescom, n.d.).
August 31st - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
September 7th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
September 14th – Dave & Buster’s Orlando IG Live (IG: davebusterorlando) takeover
(Contingent on sponsorship placement).
September 21st - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.

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September 28th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
October 5th - Send out Soiled-It! updates to email lists. Updates will include
information about the upcoming release and what consumers can do to help prior to
release including reposting on social media.
October 12th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
October 19th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
October 26th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
October 31st – Halloween Soiled-It social media posts. The posts will consist of the
Soiled-It! staff playing the video game and the company representative wishing
everyone a safe and Happy Halloween.
November 2nd - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.

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November 5th - Send out Soiled-It! updates to email lists. Updates will include
information about the upcoming release and what consumers can do to help prior to
release including reposting on social media.
November 9th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
November 16th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
November 23rd - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
November 26th – Thanksgiving Soiled-It social media posts including Thanksgiving
Promotion video. Route back viewers to website to sign-up
November 30th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
December 5th - Send out Soiled-It! updates to email lists. Updates will include
information about the upcoming release and what consumers can do to help prior to
release including reposting on social media.

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December 7th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
December 14th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
December 21st - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
December 25th - Christmas Soiled-It social media posts on Facebook, Twitter and
Instagram.
December 28th - Weekly Soiled-It! social media posts on Facebook, Twitter and
Instagram.
December 28th - Send out Soiled-It! updates to email lists. Updates will include
information about the upcoming release at the beginning of the year!!!
December 31st – Happy New Year social media posts on on Facebook, Twitter and
Instagram including promotional video on YouTube for release day the following
day.
Release (January 2021)

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Strategy
The Release Strategy for Soiled it! Is to launch in the following countries USA,
Canada, the Netherlands, Sweden, The EU. Launching in limited markets will allow Soiled it!
to focus it limited budget to make the greater impact.
Tactics
First Tactic: Press Kits; Releasing a press kit will be a great tool on launch date to
give influencers and bloggers that could be interested in reviewing Soiled it! This press kit
will include all the basic information that is needed to understand Soiled it!
Second Tactic: Virtual launch party; Hosting a Virtual Launch party is not only free
for the developers, but it gives the player base a place to meet other people that are
interested in the game. The launch party could be the base to the start a community group.
To encourage people to come to the launch party Soiled it! will be offering free copies to the
50 random people that join the Party.
Third Tactic: In game giveaway’s: During the launch weekend Soiled it! will be
offering in game giveaway to anyone who invites a friend to download the app. The
giveaway will range from in game items to in game currency.

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Fourth Tactic: Weeklong release event; During this week of the launch event there
will be a series of event that will be used to get limited edition items that will not be
available to people that start to play after the first week.
Fifth Tactic: Mailing list gifts; anyone that signs up for the mailing list will receive a
special gift for being part of the list also they will have the ability to vote for new items that
will be added into the game.
January 4th – Press Kits will be emailed out to influencers
January 4th - Weekly Soiled-It! social media posts.
January 6th – Social media event will be set up and invites will be sent out via email
January 11th - Weekly Soiled-It! social media posts.
January 15th – Virtual launch party with giveaways at noon
January 15th – Start of launch weekend giveaways
January 15th – Soiled it! Launches
January 17th – end of launch weekend giveaways; ends at 12:00 a.m. PST
January 18th – Start of weeklong release celebration with a series of event that will
be used to get limited edition items that will not be available to people that start to play
after the first weekend post.
January 18th - Weekly Soiled-It! social media posts.
January 25th – End of weeklong release celebration.
January 25th - Weekly Soiled-It! social media posts.
Post-Release (February through July 2021)

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Strategy
The Strategy for the post release is to expand the game to a worldwide audience, as
well as grow our community. The six months following the release soiled up will focus on a
social media Ad’s campaign and continue the In game Giveaway for invites.
Tactics
First Tactic: Worldwide Audiences; expanding into a worldwide Audiences
will allow Soiled it! to gain a larger audience that will also open up many of the
giveaways that was offered in the first launch. This will allow the community to
expand and have a worldwide impacted.
Second Tactic: social media ad campaign; post release will focus mainly on
social media ads to get the impact the most people. These ads will included but will
not be limited to video ad’s like trailers and gameplay, and also banner based ad’s.
Third Tactic: Invite base giveaway; The invite base giveaways will be a way
to keep getting people involved in the game and having their friends join in. The
invite system will be a tier based that will offer better rewards based on the amount
of people that you invite.

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Fourth Tactic: Word of month; Reviews are the best form of marketing and
getting people to leave reviews. One way to get people to leave feedback is to give
them rewards, much like fast food places offer free meals. The reward will not be
based on if it a good or bad review but more on the fact of the person leaving
feedback.
Fifth Tactic: Expo’s; Taking part in expo’s will promote Soiled it! it will help
reach our target audience and will be a form of targeted marketing. Expo’s have a
wide audience and will be great investment for Soiled it!
February 1st - Weekly Soiled-It! social media posts.
February 2nd – Launch of post-release social media ad campaign;
One week long
February 8th - Weekly Soiled-It! social media posts.
February 14th – Valentine’s day tribute post
February 15th - Weekly Soiled-It! social media posts.
February 18th - Send out Soiled-It! updates to email lists; including
Updates on future events and in game promotions.
February 22nd - Weekly Soiled-It! social media posts.
March 1st - Weekly Soiled-It! social media posts.
March 3rd – social media post covering the invite system and the
rewards available from it.

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March 8th - Weekly Soiled-It! social media posts.
March 10th - Send out Soiled-It! updates to email lists; Including
information on the Global release that is set for next month.
March 15th - Weekly Soiled-It! social media posts.
March 18th – Promote the new feedback system and cove the
perks that are included.
March 22nd - Weekly Soiled-It! social media posts.
March 29th - Weekly Soiled-It! social media posts.
April 1st -April fool’s day post and event
April 5th - Weekly Soiled-It! social media posts.
April 9th – International social media ad introducing the global
release; ad will run for 10 days.
April 12th - Weekly Soiled-It! social media posts.
April 19th - Global Release!!
April 22nd – Earth Day Soiled-it! Post
April 26th - Weekly Soiled-It! social media posts.
May 3rd - Weekly Soiled-It! social media posts.
May 5th- Cinco de Mayo Soiled-it! tribute post
May 9th – Mother Day tribute post
May 10th - Weekly Soiled-It! social media posts.

30. 30
May 14th- Send out Soiled-It! updates to email lists; Including
information on the Gaming Community Expo that is set for next month.
May 17th - Weekly Soiled-It! social media posts.
May 20th – Social media post announcing Gaming Community
Expo.
May 24th - Weekly Soiled-It! social media posts.
May 31st – Memorial day Soiled-It! social media posts.
June 7th - Weekly Soiled-It! social media posts.
June 12th – Gaming Community Expo Day 1
June 13th – Gaming Community Expo Day 2
June 14th - Weekly Soiled-It! social media posts.
June 20th - Father’s Day tribute posts
June 21st - Weekly Soiled-It! social media posts.
June 28th - Weekly Soiled-It! social media posts.
July 4th - July 4th promotion video posts on Facebook, Twitter,
YouTube and Instagram with link to Soiled-It! website
July 5th - Weekly Soiled-It! social media posts.
July 12th - Weekly Soiled-It! social media posts.
July 15th - Send out Soiled-It! updates to email lists; including what
is Soiled-It! plan for the next 6 months.
July 19th - Weekly Soiled-It! social media posts.

31. 8/4/20 31
July 26th - Weekly Soiled-It! social media posts.

32. 32
X. Budget
Promotional Videos 4 $150.00
One-time
fee
$600.00
Character cut outs
2 $70.00
One-time
fee
$140.00
Video Company (upwork)
1 $150.00
One-time
fee
$150.00
Flyers
2000 per box
Printerrunner.com
1 Box
$39.47
One-time
fee
$39.47
Posters
11X17 (100 per box)
Vistaprint.com
1 Box
$87.29
One-time
fee
$87.29
Website Domain
Godaddy.com
1 $10.98
Annual Fee
$ 10.98
Total:
$1027.74
Price Projected
Units
Projected Net
Revenue
Retail (Mobile App Store)
In-App Purchases $.99 250 $148.50
Subscriptions $5.99 500 $1797.00
Advertising $100 15 $900.00
Sponsorships $500 5 $1500.00
Wholesale/Dealer Price**** (Providers)
STEAM $35.99 20 $503.86
Gamer’s INC $39.00 40 $1092.00
Cybertron Video Games $29.99 80 $1679.44
Projected Total Net Sales Revenue 104.98 140
Projected Net Profit $7620.80
* Sponsorships Priced by 1 Year
Increments

33. 8/4/20 33
** Advertising Priced by Amount of
Providers Locations
*** 70/30 Split with Wholesalers
****60/40

34. 34
XI. Appendices
Brownbear, director. StarCraft II Design - Target Audience and StarCraft as a Game vs.
StarCraft as a Product. StarCraft II Design - Youtube Series, 17 Aug. 2017,
youtu.be/XSML8DJBCfg.
Game Designing. “The 10 Best Cities for Aspiring Game Designers.” The Ultimate Resource
for Video Game Design, 15 Dec. 2019, www.gamedesigning.org/career/cities/.
Study.com. “Game Designer: Job Info and Requirements for Becoming a Game Designer.”
STUDY.COM, Jan. 2020,
study.com/articles/Game_Designer_Job_Info_and_Requirements_for_Becoming_a_Ga
me_Designer.html.
Terdiman, Daniel. “Surprise! Game Designers Not so Diverse.” CNET, CNET, 19 Oct. 2005,
www.cnet.com/news/surprise-game-designers-not-so-diverse/.
Steamworks. “Pricing (Steamworks Documentation).” Steamworks, 2020,
partner.steamgames.com/doc/store/pricing.
Yelp. “THE BEST 10 Video Game Stores in Orlando, FL - Updated COVID-19 Hours &
Services - Last Updated.” Yelp, 2020,
www.yelp.com/search?cflt=videogamestores&find_loc=Orlando%2C%2BFL.
GoDaddy. “Domain Name Availability.” GoDaddy Domain Name Search, 2020,
www.godaddy.com/domainsearch/find?checkAvail=1&tmskey=&domainToCheck=so
ileditgame.

35. 8/4/20 35
Calvin, J. (2018 September 27). When not to release your indie game. Retrieved from
https://gameifyouare.com/2018/09/27/when-not-to-release-your-indie-game/
shoeb07. (n.d.). I will create video trailer for the game. Retrieved from
https://www.fiverr.com/shoeb07/create-video-trailer-for-the-
game?context_referrer=subcategory_listing&ref_ctx_id=af92285d-76ca-4e49-b23e-
ff5e6702c7ed&pckg_id=1&pos=1
Gamescom. (n.d.). Become an official partner of Gamescom 2020. Retrieved from
https://www.gamescom.global/participation-and-planning/for-exhibitors/become-
exhibitor/
Johnson, T. (2020 January 24). How Much Do Influencers Charge?. Retrieved from
https://tinuiti.com/blog/paid-social/how-much-do-influencers-charge/
Ad Products: Twitch Advertising. (n.d.). Retrieved May 23, 2020, from
https://twitchadvertising.tv/
Knezovic, A. (2020, February 14). Mobile Game Launch Strategy: How to Launch Your First
Mobile Game? Retrieved May 23, 2020, from https://medium.com/udonis/mobile-game-
launch-strategy-how-to-launch-your-first-mobile-game-1468aaf7ad45

36. 36
Knezovic, A. (2020, February 25). Indie Mobile Game Marketing: Best Strategies for 2020.
Retrieved May 23, 2020, from https://www.blog.udonis.co/mobile-marketing/mobile-
games/indie-mobile-game-marketing
Gaming Community Expo 2021. (n.d.). Retrieved June 01, 2020, from
https://www.gcxevent.com/press/
Calvin, J. (2018 September 27). When not to release your indie game. Retrieved from
https://gameifyouare.com/2018/09/27/when-not-to-release-your-indie-game/
shoeb07. (n.d.). I will create video trailer for the game. Retrieved from
https://www.fiverr.com/shoeb07/create-video-trailer-for-the-
game?context_referrer=subcategory_listing&ref_ctx_id=af92285d-76ca-4e49-b23e-
ff5e6702c7ed&pckg_id=1&pos=1
Gamescom. (n.d.). Become an official partner of Gamescom 2020. Retrieved from
https://www.gamescom.global/participation-and-planning/for-exhibitors/become-
exhibitor/
Johnson, T. (2020 January 24). How Much Do Influencers Charge?. Retrieved from
https://tinuiti.com/blog/paid-social/how-much-do-influencers-charge/
Davebusterorlando. (n.d.). Retrieved from
https://www.instagram.com/davebustersorlando/

37. 8/4/20 37
Schroeder, B. (2018 March 01). What Does a Marketing Agency Do?. Retrieved from
https://powerdigitalmarketing.com/blog/what-does-a-marketing-agency-do/#gref
Big or small, we can handle it all. (n.d.). Retrieved from https://www.markdist.com/
Farmville. (2018, November 16). Retrieved from
https://www.zynga.com/games/farmville/
Social Media Marketing Services for Small Businesses. (2020, March 17). Retrieved from
https://www.deluxe.com/social-media-marketing
Tips for Marketing Video Games Across Social Media. (2019, October 23). Retrieved from
https://www.gamingstreet.com/video-game-social-media-marketing/
Brownbear, director. StarCraft II Design - Target Audience and StarCraft as a Game vs.
StarCraft as a Product. StarCraft II Design - Youtube Series, 17 Aug. 2017,
youtu.be/XSML8DJBCfg.
Game Designing. “The 10 Best Cities for Aspiring Game Designers.” The Ultimate Resource
for Video Game Design, 15 Dec. 2019, www.gamedesigning.org/career/cities/.
Study.com. “Game Designer: Job Info and Requirements for Becoming a Game Designer.”
STUDY.COM, Jan. 2020,

38. 38
study.com/articles/Game_Designer_Job_Info_and_Requirements_for_Becoming_a_Ga
me_Designer.html.
Terdiman, Daniel. “Surprise! Game Designers Not so Diverse.” CNET, CNET, 19 Oct. 2005,
www.cnet.com/news/surprise-game-designers-not-so-diverse/.
5 facts about Americans and video games. (2018, September 17). Retrieved from
https://www.pewresearch.org/fact-tank/2018/09/17/5-facts-about-americans-
and-video-games/
Retrieved from https://www.bls.gov/opub/btn/archive/spending-patterns-by-age.pdf
Which Americans play video games and who identifies as a “gamer”. (2019, December 31).
Retrieved from https://www.pewresearch.org/internet/2015/12/15/who-plays-video-
games-and-identifies-as-a-gamer/
McCann, A. (2019, 5). Best cities for gamers. Retrieved from
https://wallethub.com/edu/best-cities-for-gamers/36270/
Steamworks. “Pricing (Steamworks Documentation).” Steamworks, 2020,
partner.steamgames.com/doc/store/pricing.
Yelp. “THE BEST 10 Video Game Stores in Orlando, FL - Updated COVID-19 Hours &
Services - Last Updated.” Yelp, 2020,
www.yelp.com/search?cflt=videogamestores&find_loc=Orlando%2C%2BFL.

39. 8/4/20 39
GoDaddy. “Domain Name Availability.” GoDaddy Domain Name Search, 2020,
www.godaddy.com/domainsearch/find?checkAvail=1&tmskey=&domainToCheck=so
ileditgame.
Retrieved from https://www.epicgames.com/store/en-US/about
About. (2020, February 13). Retrieved from https://www.e3expo.com/about
Epic games store FAQ. (n.d.). Retrieved from https://www.epicgames.com/site/en-
US/epic-games-store-faq
Farmville. (2018, November 16). Retrieved from
https://www.zynga.com/games/farmville/
Fortnite usage and revenue statistics (2020). (2020, April 24). Retrieved from
https://www.businessofapps.com/data/fortnite-statistics/
Services. (n.d.). Retrieved from https://dev.epicgames.com/en-US/services
Zynga revenue & app download estimates from sensor tower - Apple app store. (n.d.).
Retrieved from https://sensortower.com/ios/publisher/zynga-inc/295913422
Calvin, J. (2018 September 27). When not to release your indie game. Retrieved from
https://gameifyouare.com/2018/09/27/when-not-to-release-your-indie-game/
shoeb07. (n.d.). I will create video trailer for the game. Retrieved from
https://www.fiverr.com/shoeb07/create-video-trailer-for-the-
game?context_referrer=subcategory_listing&ref_ctx_id=af92285d-76ca-4e49-b23e-
ff5e6702c7ed&pckg_id=1&pos=1

40. 40
Gamescom. (n.d.). Become an official partner of Gamescom 2020. Retrieved from
https://www.gamescom.global/participation-and-planning/for-exhibitors/become-
exhibitor/
Johnson, T. (2020 January 24). How Much Do Influencers Charge?. Retrieved from
https://tinuiti.com/blog/paid-social/how-much-do-influencers-charge/
Ad Products: Twitch Advertising. (n.d.). Retrieved May 23, 2020, from
https://twitchadvertising.tv/
Knezovic, A. (2020, February 14). Mobile Game Launch Strategy: How to Launch Your First
Mobile Game? Retrieved May 23, 2020, from https://medium.com/udonis/mobile-game-
launch-strategy-how-to-launch-your-first-mobile-game-1468aaf7ad45
Knezovic, A. (2020, February 25). Indie Mobile Game Marketing: Best Strategies for 2020.
Retrieved May 23, 2020, from https://www.blog.udonis.co/mobile-marketing/mobile-
games/indie-mobile-game-marketing