Richard Bliss The Game Whisperer [email_address] Succeeding on Kickstarter 02/24/12
©  BlissPoint Inc, Confidential & Proprietary
<ul><li>“ Kickstarter has become an unexpected influence on indie culture, a new model for a D.I.Y. generation. ” </li></u...
Kickstarter 2011 <ul><li>Launched Projects: 27,086 </li></ul><ul><li>Successful Projects: 11,836 </li></ul><ul><li>Dollars...
Board Games In 2011 <ul><li>Successful Projects: 116 </li></ul><ul><li>Amount Funded: $2,000,000 </li></ul>©  BlissPoint I...
2011 Kickstarter Projects By Type ©  BlissPoint Inc, Confidential & Proprietary
Board Game Growth on Kickstarter 2011 ©  BlissPoint Inc, Confidential & Proprietary
Number of Projects Per Month ©  BlissPoint Inc, Confidential & Proprietary
Top Funding  Each Month ©  BlissPoint Inc, Confidential & Proprietary
Top 10 for 2011 ©  BlissPoint Inc, Confidential & Proprietary
Kickstarter says… ©  BlissPoint Inc, Confidential & Proprietary
Only Game Projects ©  BlissPoint Inc, Confidential & Proprietary
Target vs Funded ©  BlissPoint Inc, Confidential & Proprietary
First 6 Weeks of 2012 ©  BlissPoint Inc, Confidential & Proprietary
First 6 weeks 2011 vs 2012 ©  BlissPoint Inc, Confidential & Proprietary
All Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $346,000 </li></ul><ul><li>Total Projects: 55 </li></...
Board Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $121,660 </li></ul><ul><li>Total Projects: 17 </li>...
Card Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $47,521 </li></ul><ul><li>Total Projects: 11 </li></...
RPG Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $105,671 </li></ul><ul><li>Total Projects: 17 </li></...
<ul><li>Launching  </li></ul><ul><li>Your  </li></ul><ul><li>Kickstarter  </li></ul><ul><li>Project </li></ul>©  BlissPoin...
Kickstarter says… <ul><li>The single most  </li></ul><ul><li>IMPORTANT  </li></ul><ul><li>thing to know… </li></ul>©  Blis...
<ul><li>Every project is  </li></ul><ul><li>A STORY </li></ul>©  BlissPoint Inc, Confidential & Proprietary
<ul><li>The Project Video </li></ul><ul><li>Project Rewards </li></ul><ul><li>The Money </li></ul>Telling Your Story ©  Bl...
Making the Video <ul><li>Introduce yourself </li></ul><ul><li>Tell your story </li></ul><ul><li>Be yourself </li></ul><ul>...
Project Rewards <ul><li>Keep It Simple </li></ul><ul><li>Make it part of the project </li></ul><ul><li>5-7 is average </li...
The Money <ul><li>All or Nothing </li></ul><ul><li>Hidden Costs </li></ul><ul><ul><li>5% to Pledge </li></ul></ul><ul><ul>...
Kickstarter Stat ©  BlissPoint Inc, Confidential & Proprietary
Kickstarter says… <ul><li>Projects that reach at least 30% of their goal will succeed  over 90% of the time. </li></ul>©  ...
Genegrafter ©  BlissPoint Inc, Confidential & Proprietary
Genegrafter Funding  ©  BlissPoint Inc, Confidential & Proprietary
Funding the Dream ©  BlissPoint Inc, Confidential & Proprietary
Funding the Dream ©  BlissPoint Inc, Confidential & Proprietary
Steps to Success <ul><li>Plan and Prepare </li></ul><ul><li>Build a fan base </li></ul><ul><li>Leverage Twitter and Facebo...
Resources ©  BlissPoint Inc, Confidential & Proprietary
Funding the Dream <ul><li>www.TheGameWhisperer.com </li></ul>©  BlissPoint Inc, Confidential & Proprietary
Thank You!
<ul><li>Unpublished Work of BlissPoint, Inc. All Rights Reserved. </li></ul><ul><li>This work is an unpublished work and c...
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Funding the Dream Kickstarter presentation

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Kickstarter received nearly $100 million in pledges in 2011. Richard Bliss discusses how Kickstarter is impacting the board game industry.

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Funding the Dream Kickstarter presentation

  1. 1. Richard Bliss The Game Whisperer [email_address] Succeeding on Kickstarter 02/24/12
  2. 2. © BlissPoint Inc, Confidential & Proprietary
  3. 3. <ul><li>“ Kickstarter has become an unexpected influence on indie culture, a new model for a D.I.Y. generation. ” </li></ul><ul><li>The New York Times </li></ul>© BlissPoint Inc, Confidential & Proprietary
  4. 4. Kickstarter 2011 <ul><li>Launched Projects: 27,086 </li></ul><ul><li>Successful Projects: 11,836 </li></ul><ul><li>Dollars Pledged: $99,344,382 </li></ul><ul><li>Project Success Rate: 46% </li></ul>© BlissPoint Inc, Confidential & Proprietary
  5. 5. Board Games In 2011 <ul><li>Successful Projects: 116 </li></ul><ul><li>Amount Funded: $2,000,000 </li></ul>© BlissPoint Inc, Confidential & Proprietary
  6. 6. 2011 Kickstarter Projects By Type © BlissPoint Inc, Confidential & Proprietary
  7. 7. Board Game Growth on Kickstarter 2011 © BlissPoint Inc, Confidential & Proprietary
  8. 8. Number of Projects Per Month © BlissPoint Inc, Confidential & Proprietary
  9. 9. Top Funding Each Month © BlissPoint Inc, Confidential & Proprietary
  10. 10. Top 10 for 2011 © BlissPoint Inc, Confidential & Proprietary
  11. 11. Kickstarter says… © BlissPoint Inc, Confidential & Proprietary
  12. 12. Only Game Projects © BlissPoint Inc, Confidential & Proprietary
  13. 13. Target vs Funded © BlissPoint Inc, Confidential & Proprietary
  14. 14. First 6 Weeks of 2012 © BlissPoint Inc, Confidential & Proprietary
  15. 15. First 6 weeks 2011 vs 2012 © BlissPoint Inc, Confidential & Proprietary
  16. 16. All Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $346,000 </li></ul><ul><li>Total Projects: 55 </li></ul><ul><ul><li>34 Funded </li></ul></ul><ul><ul><li>21 Failed </li></ul></ul><ul><li>Success Rate: 62% </li></ul><ul><li>Average Project: $9,888 </li></ul>© BlissPoint Inc, Confidential & Proprietary
  17. 17. Board Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $121,660 </li></ul><ul><li>Total Projects: 17 </li></ul><ul><ul><li>8 Funded </li></ul></ul><ul><ul><li>9 Failed </li></ul></ul><ul><li>Success Rate: 48% </li></ul><ul><li>Average Project: $15,207 </li></ul>© BlissPoint Inc, Confidential & Proprietary
  18. 18. Card Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $47,521 </li></ul><ul><li>Total Projects: 11 </li></ul><ul><ul><li>5 Funded </li></ul></ul><ul><ul><li>6 Failed </li></ul></ul><ul><li>Success Rate: 46% </li></ul><ul><li>Average Project: $9,504 </li></ul>© BlissPoint Inc, Confidential & Proprietary
  19. 19. RPG Games on Kickstarter through 2/18/12 <ul><li>Successful Funding: $105,671 </li></ul><ul><li>Total Projects: 17 </li></ul><ul><ul><li>14 Funded </li></ul></ul><ul><ul><li>3 Failed </li></ul></ul><ul><li>Success Rate: 83% </li></ul><ul><li>Average Project: $7,547 </li></ul>© BlissPoint Inc, Confidential & Proprietary
  20. 20. <ul><li>Launching </li></ul><ul><li>Your </li></ul><ul><li>Kickstarter </li></ul><ul><li>Project </li></ul>© BlissPoint Inc, Confidential & Proprietary
  21. 21. Kickstarter says… <ul><li>The single most </li></ul><ul><li>IMPORTANT </li></ul><ul><li>thing to know… </li></ul>© BlissPoint Inc, Confidential & Proprietary
  22. 22. <ul><li>Every project is </li></ul><ul><li>A STORY </li></ul>© BlissPoint Inc, Confidential & Proprietary
  23. 23. <ul><li>The Project Video </li></ul><ul><li>Project Rewards </li></ul><ul><li>The Money </li></ul>Telling Your Story © BlissPoint Inc, Confidential & Proprietary
  24. 24. Making the Video <ul><li>Introduce yourself </li></ul><ul><li>Tell your story </li></ul><ul><li>Be yourself </li></ul><ul><li>Ask for people’s support </li></ul><ul><li>Tell people what they get </li></ul><ul><li>Say Thank You </li></ul>© BlissPoint Inc, Confidential & Proprietary
  25. 25. Project Rewards <ul><li>Keep It Simple </li></ul><ul><li>Make it part of the project </li></ul><ul><li>5-7 is average </li></ul><ul><li>5% of Pledge </li></ul><ul><li>Keep It Simple </li></ul>© BlissPoint Inc, Confidential & Proprietary
  26. 26. The Money <ul><li>All or Nothing </li></ul><ul><li>Hidden Costs </li></ul><ul><ul><li>5% to Pledge </li></ul></ul><ul><ul><li>5% to Kickstarter </li></ul></ul><ul><ul><li>5% to Amazon </li></ul></ul><ul><li>Don’t forget shipping </li></ul>© BlissPoint Inc, Confidential & Proprietary
  27. 27. Kickstarter Stat © BlissPoint Inc, Confidential & Proprietary
  28. 28. Kickstarter says… <ul><li>Projects that reach at least 30% of their goal will succeed over 90% of the time. </li></ul>© BlissPoint Inc, Confidential & Proprietary
  29. 29. Genegrafter © BlissPoint Inc, Confidential & Proprietary
  30. 30. Genegrafter Funding © BlissPoint Inc, Confidential & Proprietary
  31. 31. Funding the Dream © BlissPoint Inc, Confidential & Proprietary
  32. 32. Funding the Dream © BlissPoint Inc, Confidential & Proprietary
  33. 33. Steps to Success <ul><li>Plan and Prepare </li></ul><ul><li>Build a fan base </li></ul><ul><li>Leverage Twitter and Facebook </li></ul><ul><li>Generate reviews </li></ul><ul><li>Invest in art work </li></ul>© BlissPoint Inc, Confidential & Proprietary
  34. 34. Resources © BlissPoint Inc, Confidential & Proprietary
  35. 35. Funding the Dream <ul><li>www.TheGameWhisperer.com </li></ul>© BlissPoint Inc, Confidential & Proprietary
  36. 36. Thank You!
  37. 37. <ul><li>Unpublished Work of BlissPoint, Inc. All Rights Reserved. </li></ul><ul><li>This work is an unpublished work and contains confidential, proprietary, and trade secret information of BlissPoint, Inc. Access to this work is restricted to BlissPoint employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of BlissPoint, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. </li></ul><ul><li>General Disclaimer </li></ul><ul><li>This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. BlissPoint, Inc., makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Further, BlissPoint, Inc., reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All BlissPoint marks referenced in this presentation are trademarks or registered trademarks of BlissPoint, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners. </li></ul>

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