On 29th June 2022 Whitbread's property team brought together its consultant teams and development partners to update on the performance of the business post-pandemic, reflect on recent new site openings and new site acquisitions and consider the next phase of growth for Premier Inn and hub by Premier Inn. This is the slide deck that was shared at the event.
3. 39
UK hotels
supported the
92
rooms offered to flood
victims in Germany
622,000
meals donated
(FY21/22)
£20m
target hit
for GOSH in
the UK
€25k
£500k
pledged to DEC for Ukrainian Aid
15
2
years of
on-going
restrictions
in Germany
months of restricted trading in
the UK, with 9 months of full
trading
new Covid-secure measures
across restaurant & hotel ops
c.240+
30,000+
team members claimed under
furlough & kurzabeit across an 18
month period
16 months
25,000+
new team members joined us in
the UK & Germany
of remote working in the UK
& Germany
8 months
of hybrid working
Invested£33m in
teammemberpay
£1bn
c£500m
continued investment over
last 2 years
£80m
cost efficiency
(FY22 – FY25)
raised for shareholders
Restored dividend
payments to shareholders
£58m
returntoprofitFY22
What we have been through
£550m
green bonds
4. c.2x
Value for money
Price
Quality
best value
hotel chain for 11th year
840 open sites
82,383 rooms
Market-leading
distribution
and
operating model
BrandIndex at
35.0
17% ahead of competition
Highest level since pre-2017
c.24,000
Premier Inn team
members
YouGov
®
Largest hotel
brand
the size of our
nearest competitor
44
pipeline
7,216
rooms
Growing and innovating in the UK
5. This document has been marked as Non-Confidential
The plan for this evening
performance
update
estate growth catch-ups
7. [Scale provides customer choice]1 UK’s favourite hotel brand…by a clear margin
Enhanced structural opportunities provide clear runway for growth
Best-in-class operations – ownership model
82k
44k
18k 17k
VALUE FOR MONEY
SIMPLE CUSTOMER JOURNEY LEADING CUSTOMER PROPOSITION
CHOICE
Market leading direct distribution
High quality budget offering with broad appeal
UK’s largest hotel brand1
Winner of YouGov best value
hotel chain for the 11th year
running
UK’s favourite hotel brand2
Average room rate
pre-COVID £61.50
Investing in new formats
Refurbishment spend ahead
of pre-COVID levels
High quality rooms
Satisfaction 1st
Impression 1st
Value 1st
Likelihood-to-recommend 1st
Quality 2nd*
Only 1% distribution through OTAs
7
Premier Inn’s customer proposition is market leading
8. £2,072m
£589m
£1,703m
FY20 FY21 FY22
Total sales
£280m
£(1,007)m
£58m
FY20 FY21 FY22
Statutory profit before tax
Commercial initiatives and the strong appeal of Premier Inn’s customer offering are driving recovery as
Government restrictions have relaxed
8
Pre-COVID Restrictions throughout UK and Germany
Restrictions eased in Q1 for UK,
Germany restrictions throughout
We have witnessed a strong recovery
FY20 FY21 FY22
FY20 FY21 FY22
9. 61%
82% 83% 80%
69%
60%
77%
83%
Sep 21 Oct 21 Nov 21 Dec 21 Jan 22 Feb 22 Q1
H1 FY22
9
Premier Inn UK :
H1:
Certain restrictions
on hotel and
restaurant visits
Dec - Jan:
Increased restrictions in parts of the UK due to Omicron
variant
Feb - Apr:
Restrictions lifted
FY20 (pre-COVID)
Occupancy
Accommodation sales recovered vs FY20
1: versus FY20 on a 52-week basis
1
67%
109% 110% 111%
108%
89%
113%
131%
Premier Inn is trading very strongly in the UK
Accommodation sales ahead of pre-COVID levels
10. 1: STR data, full inventory basis, M&E excludes Premier Inn – restated in line with STR M&E room stock reclassification
2: STR data, revenue share of total UK market
3: Versus FY20 on a 52-week basis
4: STR data, full inventory basis, 4 March 2022 to 14 April 2022, M&E excludes Premier Inn
10
Total sales outperformance vs. the M&E hotel market
Premier Inn’s strong brand, scale and direct distribution helping maintain material outperformance of the M&E market…
PI market share2 11.2% 9.5% 9.5% 9.2% 8.7% 10.6%
PI outperformance1 vs M&E 12.5% 13.3% 17.1% 19.0% 20.3% 16.5%
M&E vs rest of market outperformance 18.3% 23.3% 16.4% 12.0% 18.0% 20.7%
…and the M&E market continue to materially outperform all other hotel sectors
PI market share growth vs FY202 3.9pp 2.4pp 2.1pp 1.9pp 2.4pp 3.3pp
10.6%
19.4%
19.6%
2.7pp
9.6%
28.3%
12.3%
2.1pp
3 4
Premier Inn UK : continued market outperformance
27.2%
4
H1 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Q1
4
11. Mitigations and compelling growth opportunities drive margin recovery
✓ Long runway for growth in UK, adding 2-3k
rooms in a normal year
✓ New hotels improved operating leverage
✓ Pricing power
SECTOR HEADWINDS MITIGATED BY EFFICIENCIES AND GROWTH
✓ Longstanding efficiency programme
✓ Technology investment driving top line
Efficiencies
Growth
Current operating environment
CAPITALISE ON STRUCTURAL OPPORTUNITIES AND COMPETITIVE ADVANTAGE
✓ Advantaged commercial model
✓ Investment driving market share gains
✓ Price uplift from refurbs and Premier Plus
✓ Estate optimisation
Initiatives
✓ Accelerated independent decline
✓ Reduction in new supply
Competitive opportunities
✓ Increased domestic tourism
✓ Resilient tradespeople demand
✓ Importance of brand standards
× Increased working from home
Customer behaviour
× Supply chain disruption
? Labour shortages
× Inflationary pressures
Our outlook : continued confidence in returning to pre-COVID profit
12. 57%
48%
24%
24%
13%
17%
6%
11%
2010 2019 2022
12
ACCELERATING DECLINE IN INDEPENDENT SUPPLY
1: Company data
2: Sample of >35% of independent room stock, excludes temporary closures
Premier Inn
Budget branded
Other branded
Independents
Increase in rate of independent exits expected to continue over the next 18 – 24 months
678k rooms
1
• Clear evidence of
distress in the
independent sector
• Sample of >35% of
UK independent room
stock indicates 3x
acceleration in rate of
decline (excl.
temporary closures) in
supply since the start
of the COVID-19
pandemic
• Expect accelerated
independent supply
contraction to
continue into FY23
and beyond
Actual
713k rooms
Decline of 1.0pp
per year over
nine years
3x acceleration
over the last two
years
Enhanced structural opportunities for growth in the UK
14. 14
Premier Inn & hub – expanding through the pandemic
FY21/22
+3,780 new rooms *
FY22/23
+1,500 - 2,000 new
rooms *
Prime city centre Connected
urban
Leisure &
adventure
New mkts
FY23/24
+2,000 – 3,000 new
rooms *
HASTINGS
* new rooms opened and targeted to
open in the UK & Ireland
15. 15
International : Ireland ready for take-off
A STRONG START IN AN EXCITING MARKET FOR PREMIER INN
FY 2021/22
97rooms
FY 2022/23
210rooms
FY 2023/24
810rooms
Total secured pipeline
1,016rooms
Dublin & nationwide
4,000 room target
Room openings in Ireland are included in UK & Ireland bedroom opening targets
16. Four case studies of how we are expanding our brands
Oxford
Westgate
90 rooms
Freehold
Self build
Milton Keynes
(Avebury Bvd)
180 rooms
Leasehold
Dominvs Group
Forward funded
by
M&G Real Estate
Keswick
71 rooms
Leasehold
Premcor
Lake District
National Park
Dublin
(Trinity College)
113 rooms
Leasehold
Red Rock
Developments
Forward funded by
Aviva Investors
17. 17
Flexibility, expertise & financial strength underpins new site acquisitions -
a few London examples...
Farringdon
181 room hub
Marylebone
294 bedroom hub
Westferry
400 room Premier Inn
Paddington Eastbourne Terrace
369 room Premier Inn, hub & Bar + Block
18. Although there will be challenges ahead, we are confident of our ability to deliver our long-term ambition
As a business
Vertically integrated business model
Unique commercial and distribution model
Committed to growing market leading brands
Embedded sustainability programme
Responsible decision making
As a team
Flexible development requirements
Proven ability to deliver at scale
Strong financial covenant
Innovations in product and format
Experienced and motivated team
Data-led network planning
Uniquely placed in the market
Investing in modern technology platform