- The document discusses the values and standards of a music video production company called TuleyMVP. They focus on supporting creative expression, independence and integrity but will not produce content that promotes illegal or anti-social behavior. - The company provides marketing support after video production to help videos go viral. They are targeting musicians aged 16-20 as clients but may consider expanding the age range later. - Payment plans are offered to help clients afford the services, seen as an investment in their career. High production quality is expected and the company would turn down any ideas that do not meet their standards.

1. Unit 3 - Feedback and Reflection
Your valuesneedclarity. What are you are you not preparedto compromise on whendeveloping
ideasand contentfor your videos?
The clienthasto qualifywithinourbrandvaluesdiscussedinthe pitch.Regardlessof theirmusic
style,artisticexpressionortheme of production,withoutmeetingourvalueswe simplycontinue
findvalidityinthe integrityof thisbusiness.
Our brandis builtonsupportingindependence,creativeexpressionandintegrity.We are not
preparedtotake onclientswhostruggle topproduce theirownideas,howeverwe will require mild
patience asfor ourTMG, thismay be theirfirsttime takingonsuch a big project.Ourexpertteam
will helpinfuse ideas,butnotmake the final decision.
“To give youngmusiciansthe opportunitytoaspire,nottodream”meansthat we’re lookingfor
clientswithvaluesthatrelate toacan-do attitude.Ratherthandaydreamingwishingtheyhadthe
perfectvideo,actuallydoingsomethingaboutitandshowingtheirownindividualityand
determinationtoworktheirideas.
In future,we wouldconsiderusingthe Ansoff’smatrix tolookintogrowingintonew marketswith
the same product,rather than a newproductsuch as albumcoverdesignintoourexistingniche.I
can picture TuleyMVPmovingintoa premiumpackage tooformore establishedartiststoboostour
ownexposure inthe musicgame.
How much support will you be offeringyour clientspost production? Whatwill thislook like and
how will this be reflectedinthe costings?
Our bespoke teamof specialists,alsoyoungandlookingforexcitinggnew opportunities,will have
reasonable basicknowledgeof editingskillswithinPremiere Pro. A-Levelqualificationsinmedia,film
& TV or similarcourseswill be necessarywithatleasta Merit.
Carriedoutin our Norwichoffice,we will workcloselywiththe clienttoensure the final product
meetstheirrequirementaseditingcantransforma goodvideointoa greatvideo.
Furthermore,afterfinal production,ourexclusive marketingservicesensuresthattheirvideo
becomesviral material andgetsthe videotothe rightcrowdonline.Thiswill be achievedbydirect
marketingviaYouTube ads,Snapchatand Instagramads whichensuresusersviewingrelated
contentwill absorbourclient’slatestrelease.

2. Thisattracts trafficto theirproductiononYouTube.Trafficequalssaleswhichmeansthe successand
conversionratesviaourmarketingserviceswill raise the barandpromotesa successabove and
beyondexpectations.
Is your target market reallygoing to have the meansto pay for your servicesand make this a
viable businessoption? This needssome seriousthought.
Our brandwas born to give opportunitiestopeople like me.Grafters.Ourclientsourmusicianswith
hopestonot justmake a cool projectto go viral intheirschool/college/uni,thisisseenasthe next
stepforwardintotheircareer.
Therefore,fundingwill likelybe achievedbytheirownpart-timeroles.If unemployed,theirsavings
spentintoTuleyMVPisan investmentintoamonetaryinvestmentasa resultof monetary benefits
fromviewsonYouTube. WorkingwithTuleyMVPisan investment,anopportunitytobuildacareer
and make moneybeyondtheirexpectations.
If a clientwhomeetsourvaluesandhasclearideasand aspirationtoworkwithus,but can’t find
solutionstofunding,we will consideraplatformsuchas Klarnato breakup paymentoverthree-six
months.
Thisis beneficiallytoflowcharttooas income isguaranteedoverthe nextseveral monthswhich
enablesourcashflowto alwayshave moneytoplaywith.
Include the videoat the start that you leftout. I likedthis!!
Afterconsiderations,the introwasnotupto expectationsandwouldtake alarge chunkout of the
pitchmeaningIwouldrusheach slide.Secondly,some of the contentwasusedinthe showreel
regardless.Therefore,we wouldbe re-watchingthe same content twice.
In future,Iwouldrecreate the conceptwithmuchshortershotsand more engagingvarietyinterms
of the storyboarditself.
Likedto have heard better musicmixing inyour videorather than start/stop. If you are offering
music videocreationyour own has to be secondto none.
I fullyagree withthispoint.The showreel ismeanttoact as the signature toour professionalism,
detail andexpertiseinthe serviceswe provide.Thisgivesthe potentialclientafantasticindicationas
to whatstandardsare expected.

3. The transitionsbetweenclipswaspoor.Infuture,Iwouldhighlyconsiderinvestingmore time into
filmingforavarietyof shotsand create contentour TMG couldrelate toomore.As formixing,in
steadof the start/stop,the showreel hastoflow.Iwouldinvestintoamusicmixingsoftware which
enablesthe musictoflowintoone another,muchlike youwouldhearonthe radio.
Consideryour very limitedaudience range 16-20
A niche marketisnevera badthing.However,havingacapacityto fulfil 6projectsa weekwithsuch
little demandasaresultof targetinga verylimitednumberspeaksvolumesonthe directionthe
businessshouldoperate in.
The future of TuleyMVPwill undoubtablybecomemore universal intermsof age range, however
rebrandinganddevelopingintoamore national andcomprehensivebrandwouldleadtothe
potential of breakingourvaluesandvisionstatements.
If a 22-year-old,establishedartistthatfitswithourvaluesapproachedus,ourcore visionswould
meanwe wouldnotbe able tofacilitate theirrequirements.However,thiswouldturndownasale
and future retentiontoo.Therefore,Iwouldaspire toachieve amore universal approachin2-3
years.
Type of contentyou would allow– freedomof expressionvsyour own standards – where do you
sit
As muchas we promote individualityandcreative expression(it’sinourvalues),there isonlysofar
we couldtake this.Providedthe isnoillegal activityonset,orpromotinganti-social behaviour,we
wouldfeel welcome withrequests.Unfortunately,formanyof ourTMG, promotingthemselvesas
the Big I Amis all a part of theirwork.
Our teamwouldregulate the workthatisconsultedandproducedwithastrict visionandI would
have no hassle turningdownideas.If we were togoahead,thiscouldgive future potential clients
and bad insightintoourcore beliefsandputsuswithan edgyandunprofessional reputationinthe
publiceye.
Thisis whyour free consultationissonimportant,asif the client’sideas donotmeetourstandards,
theyhave yetnot paidtherefore turningdowntheirideasissafe.
If in the example the artistwasofferingamore premiumpackage,withgreaterfundingintoourback
pocket,we wouldhave toconsidertakingourbrandingout of the publiceye whenitcomestothe
videowhichisthinice.Iwouldnotconsidertakingthisrisk.