Common content marketing mistakes

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See the most common content marketing mistakes businesses make and find out what you can do to avoid them.

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Common content marketing mistakes

  1. 1. TOO MUCH TEXTUse sub-headings and dot points to break up text.
  2. 2. / FAILING TO RE-CUT CONTENT Think about how one piece of content can be turned intoother formats e.g. turn a blog into audio, a slide pack, video.
  3. 3. TALKING ABOUT YOURSELF Instead, talk about how you solve customerproblems, answer customer questions, make their life easier and/or entertain them.
  4. 4. MAKING EXCUSES No Time - No Topics Deep down you know that’s bullshit. 91% of your competitors have stopped making excuses.
  5. 5. NO CALENDARKeep content creation a priority by committing to a schedule that produces content regularly.
  6. 6. TRYING TO DO IT ALL YOURSELFRecruit others to help – divvy up the work, and pull together provide loads of great content. On your own? Secure guest posts and interviews.
  7. 7. NO PURPOSE Set your content marketing goals early andcirculated them throughout the business. Theneveryone knows why they are creating content.
  8. 8. Content Grasshopper works with businesses to un-pack theirexpertise and turn it into compelling content that gets customers totake action. We help you produce enough content, that engages, in awide variety of formats and measure its effectiveness.Visit us for more content marketing advice.www.contentgrasshopper.com.au
  9. 9. image creditsSlide #1. ‘Its no use crying over spilt milk, II’ is copyright (c) 2011 By Newtown grafitti and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #2. ‘text 007’ is copyright (c) 2010 By katerha and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #3. ‘Vintage Cut!’ is copyright (c) 2011 By Stoff-Schmie.de and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #4. ‘Pioneer, Barkerville BC, megaphone’ is copyright (c) 2013 By MACSwriter and made available under a Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)licenceSlide #5. ‘Time stands still’ is copyright (c) 2012 By potzuyoko and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #6. ‘Calendar card’ is copyright (c) 2007 By Joe Lanman and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #7. ‘At at Work’ is copyright (c) 2006 By DavidDennisPhotos.com and made available under a Attribution 2.0 Generic (CC BY 2.0) licenceSlide #8. ‘Frank, May 29, 2011 – choice’’ is copyright (c) 2011 By pat00139 and made available under a Attribution 2.0 Generic (CC BY 2.0) licence

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