Case study from kotler and Keller 14e, Facebook Link to my PowerPoint presentation is https://youtu.be/9VqiAbtP_mc

1. ‘FACEBOOK’
Social Platform
or
Marketing Platform?

2. According to Dictionary.com,
NOUN – the brand name of a social – media site
launched in 2004.
ex – I have been assigned the mini – case on
Facebook.
VERB – used with / without object
ex – I facebooked some photos of my cat.

3. .
.
.
.
.
.

4. Mark Zuckerberg developed the first version of Facebook in
his dorm room.

5. .

8. Facebook acquisitions

9. .

10. Why did Facebook succeed?

11. 1. Desire for interaction

13. Provided CUSTOM features
Add friends, see their photos,
browse though their activities.
Share, Like friends posts.
Poke them.
Play various games with them.

14. Social
Groups

15. 2. Target specific audience

16. FOR COMPANIES,
.
.
.

17. Display Ads

20. SUMMARY
G
Hkny
Dbh
bhtr

21. DISCLAIMER
Created by Jainish Shah, VNIT Nagpur, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow.