1. JAGADISH UPADHYAYA Phone: 91 9871833099 Email id: mail4jagadish@gmail.com
CAREER OVERVIEW
 Over ten years of rich experience in Market Research, Project Management, Project Design, Analysis, Insights, Project Evaluation and
Assessment
 Expertise in conceptualising and designing projects, primary and secondary research methods and analysing information for effective decision
making using wide range of statistical techniques
 Ability to manage large multi-disciplinary team of researchers, operational teams and high profile clients including corporates, government and
international donors
 Certified Green Belt in Lean Six Sigma, Expertise in use of tools like DMAIC, DFSS, FMEA and lean tools on business and research processes
PROFESSIONAL EXPERIENCE
Senior Manager, Client Solutions, The Nielsen Company, Gurgaon/Delhi/Hyderabad, (Exec – Sr. Exec – Manager – Sr Manager, August
2006 – Till Date
Areas of Responsibilities and Achievement:
Business Process Improvement: Process owner for a Six Sigma project on improving productivity of a survey based project covering 1 million
outlets in a year with an overall impact of about 3 million INR.
Business Development and Execution – To generate, develop and execute market research business, annually to the tune of INR 100 million.
Client Interaction – Interact with clients to understand their needs, suggest relevant research based solutions, present and clarify research findings
and provide efficient solutions. Client profile includes organisational heads, directors, board members, decision makers and strategy makers ranging
from those with sound knowledge of statistics to those with basic understanding of research.
Research Design – Design of statistically relevant research methodologies and tools to effectively and efficiently collect the desired information
across demography’s and geographies with robust sampling and segmentation. Research design includes the method of collection of primary
quantitative data using structured questionnaires developed in-house with use of secondary data to support findings from primary data.
Use of Technology - Use of Computer Aided Personal Interview (CAPI) method on android and windows based mobiles using customised software
to conduct interviews, capture photographs and merging of data from over 3.5 million outlets as a part of store observation. Use of android based
tablet PCs to conduct large scale household interviews like Socio-Economic Caste Census covering over more than 12 million respondents. Data
capture software includes platforms like Confirmit, CsPro, SurveyET, Survey On Demand (SODA) etc.
Planning, Execution and Monitoring – Planning a research study across geographies, resource mobilisation, manpower mobilisation, training of
team members, execution of the study, regular monitoring of process to ensure adherence to guidelines. Manage teams including 3 researchers and
field teams comprising over 700 field staff.
Analysis and Development of Insights – Developing detailed plans for analysis of data using SPSS, bring out valid inferences and insights from
the data. Data analysis using statistical tools like correlation, regression, cluster analysis, factor analysis apart from basic cross-tab to derive
relevant and meaningful insights to the client. Driving analysis based generation of valuable and actionable insights to clients. Design and use of
Excel based dashboards for effective visualisation of insights.
Projects: Some of the theme-wise salient projects designed and implemented are listed below
Sales Effectiveness: Market Research for Coca-Cola on Market Execution and Sales Effectiveness comprising of Market Share Analysis and store
observation. Market Share Analysis provides a realistic estimate of the soft drink market and Store Observation provides real time report on Sales
Execution in the market. Market research studies for Amnesty International used included Principal Component Analysis (PCA) and Cluster Analysis
(CA) to understand factors that segregate crucial factors that influence decision making. Segmentation of respondents based on SEC criteria to
understand the preference on cuisine, ambience, service for a new restaurant with Novotel. Correlation techniques were used to understand the
relation between income, education, status and the willingness to visit the restaurant. Some of the studies are listed below.
 Market share analysis for Coca-Cola pan India across all territories
 National Store Observation for Coca-Cola across the country covering about 3.5 million stores annually with an annual revenue of more
than 10 Million INR
 Census of Automobile workshops in markets of Ahmedabad and Bangalore for Exxon Mobil
 Every Dealer Survey for Bottling Units of Coca-Cola in West Bengal
 Supporter study for Amnesty International across India
 Market Research for a new restaurant at Novotel Hotel, Accor Group
Finance:. Research studies in finance have collected and analysed information on factors that influence behaviour on savings and investment
related decision making. Factor analysis explored important factors that influence the purchase of specific savings and investment instruments.
Correlation and regression techniques were used to identify the strength of the relationship between education, income, savings and investment
pattern. Demand estimation studies were conducted to estimate the demand for financial services for clients like ITC and SKS Microfinance. Some
of the larger studies in the field of finance are listed below.
 Scope of market for financial services in Uttar Pradesh and Madhya Pradesh for ITC
 India Invest and Savings Survey for NCAER
 Demand for services among customers of SKS Microfinance in Andhra Pradesh, Karnataka, Orissa and West Bengal
Health: Research studies in the field of maternal and child health have shown a strong correlation between education, quality of life and health of
the mother and child. Studies on menstrual hygiene have measured and evaluated the impact of the programme on improvement in menstrual
hygiene. Studies on HIV/AIDS have identified behaviour that increases the risk of exposure to infection, based on which effective programmes have
been designed. Contingent valuation method had been used in developing a price portfolio for menstrual hygiene products and contraceptives.
Coverage evaluation studies have been successful in identifying variables that influence the immunisation and health of children. Large scale
programmes have been designed, modified and guided by the findings of the studies. Some of the larger studies are listed below.
 Integrated Biological and Behavioural Surveillance (IBBS) in four states of India for NACO

2.  Designed and coordinated Rapid Survey on Children across 29 states of India for UNICEF
 End-line for Integrated District Assessment for UNICEF across 14 states
 Operations Research on menstrual hygiene and contraceptive use in West Bengal and Jharkhand for CINI and Interact Worldwide
 Evaluation of IEC activities in TTD for APSACS
 Coverage Evaluation Survey for UNICEF
 Evaluation of schemes of TNHSP under World Bank
 Assessment of performance of schemes in Programme Unit Areas of PLAN across eight states
Livelihoods and Rural Development: Evaluation studies have been designed and conducted to measure and estimate the status of progress of
rural development schemes. The progress is measured and compared to that of the planned values. Studies have been able to identify factors that
influence the success/progress/failure of the projects. Correlation and regression methods have been used in identifying the extent of impact that a
factor(s) has on the success or failure of the project. Based on the findings from the research studies, clients have initiated course correction
methods. Some of the studies in this area are listed below.
 Evaluation of CARE’s activities for relief, rehabilitation and revival of the community affected by tsunami in the states of AP&TN.
 Evaluation of the performance of Elected Woman Representatives (EWR) in the Panchayats of Andhra Pradesh for the Ministry of
Panchayati Raj and Rural Development
 Third Weaver Census with NCAER for the Ministry of Handlooms and Textiles (sample of over 25 lakh respondents) using PDAs/CAPI
 Socio-Economic Caste Census in 12 districts of Orissa covering over 12.5 Million individuals
Urban Planning, Drinking Water and Sanitation: Estimates of child labour in Hyderabad city were developed based on a survey. Techniques like
factor analysis, correlation and regression were used to identify and quantify the impact of different factors on incidence of child labour. Knowledge,
Attitude and Practice studies on hand wash and water treatment analysed factors that have an impact on behaviour on sanitation and hygiene.
Some of the studies are listed below.
 Estimate of Child Labour in the slums of Hyderabad for International Labour Organisation, Centre for Good Governance and District
Administration
 Survey on facilities in slums of Hyderabad for JnNURM and CGG
 Baseline on Household Water Treatment in Vasai for HUL and London School of Hygiene and Tropical Medicine
 Understanding the cost-efficiency of various programmes being implemented by the RWS department for drinking water and sanitation
requirements in the state of Andhra Pradesh funded by World Bank
Project Design Consultant at Irrigation & Command Area Development Authority (ICAD), AP, May 2005 – July 2006
Design high value proposals for projects on irrigation and command area development for donors like World Bank, JBIC and JICA.
 Designed and developed a proposal for a loan of Rs 1300 crores for funding from the World Bank for repair, revival and restor ation of
Minor Irrigation tanks in Andhra Pradesh. Member of the counterpart team for the World Bank. The proposal is approved and under
implementation
 Developed a detailed proposal for assistance from Japan Bank for International Cooperation (JBIC) worth Rs 750 crores for minor and
medium irrigation in Andhra Pradesh
 Designing and developing a detailed logframe and operational strategy for minor irrigation in Andhra Pradesh based on a detailed analysis
of rapid assessment of minor irrigation bodies in Andhra Pradesh
 Initiated a detailed root-cause analysis on poor performing minor irrigation systems using six sigma methodology
 Support member for the preparation of draft water policy for Andhra Pradesh. A final version has been prepared based on the draft
Theme Lead and Project Executive for Research, SRIJAN, Bangalore, April 2003 – April 2005
 Coordinated research project on water, agriculture and livelihoods across three locations in Karnataka. The project was funded by Sir
Ratan Tata Trust with technical support from International Water Management Institute. The project took up detailed water balance
measurements and prepared GIS maps on geomorphology of water.
 Support member in the design of organisational structure and capacity building modules for the Tamil Nadu Empowerment and Pov erty
Reduction Project funded by World Bank
EDUCATIONAL PROFILE
 2001-2003, Post Graduate Diploma in Forestry Management from Indian Institute of Forest Management, Bhopal, (77% , corresponding to
CGPA of 3.34 of 4.33)
 Certified Green Belt in Lean Six Sigma from KPMG in 2015.
AWARDS AT NIELSEN
 Gold Award in 2013 for BIAG study
 Silver Award in 2013 for IDA study
 Gold Award in 2012 for achieving highest revenue from a single client
 Simply Excellent Gold Award in September 2009 for successful execution of IBBA round II project at Nielsen
 ART award, August 2008 for consistently demonstrating core values of Nielsen in pursuit of core vision & purpose
SCHOLARSHIP
Swedish International Development Agency (SIDA) Scholarship, 2001-03 at Indian Institute of Forest Management, Bhopal
PERSONAL PROFILE
Date of Birth: 25th August 1980 Nationality: Indian Marital Status: Married
Passport Number: L7836122 Languages: English, Hindi, Gujarati, Telugu & Kannada Software: MS office, SPSS, MapInfo, Nielsen
Answers, Minitab, R & Tableau
CONTACT DETAILS
Address: 186A, GG1 Block, Vikaspuri. Phone: 91 9871833099, 011 45050115. Email id: mail4jagadish@gmail.com