another example of an early presentation, this one had a glitched title page after being uploaded to google docs.

1. RETHINKING THE BIG-BO X
RE TAIL EXPERIENCE
SAMANTHA BENNET, JACKSON WOODS, ALEX JEFFERS, EVAN RUSZALA, ISABELLA PINED A
DEVELOP AND DELIVER
BEST BUY - ACTIVITY TRACKERS AND VACUUMS

2. ACTIVITY TRACKER
CONCEPT
THE GENIUS
Specifically trained to serve his own section, the genius is a Best Buy salesperson who is
extremely knowledgeable about a product. The Activity Tracker Genius knows everything there is to know
about activity trackers and is able to correctly advise customers according to their needs. The Genius also has
the ability of processing payment of products on the spot.
BENEFITS
Customers will be thoroughly educated on activity trackers
A positive experience with employees is guaranteed
Customers will never be left waiting for help
The Genius will make sure the customer is getting a product that suits their needs
CONCEPT FEATURES
Will be knowledgeable about all of the products
Will be there to serve the customer with every need
Will always be in the activity tracker section
Aid of the Genius will make the decision making much more personal

3. ACTIVITY TRACKER
PERSONA

4. JOURNEY MAP
ACTIVITY TRACKER

5. STORYBOARD
ACTIVITY TRACKER

6. VACUUM
CONCEPT
“TRY IT OUT!”KIOSK
The try it out kiosk allows customers to try out vacuums before purchasing one. Customers are able
to try them out on different kinds of floors, and to actually witness how they absorb powder off the
surface of the floor. The kiosk also allows for an easier shopping experience, having easily relatable
categories like“College Student”,“Pet Owner”and“Home Owner”. Next to each vacuum there is
also a clear description of its features written in simple, easy to grasp vocabulary.
BENEFITS
Customers will experience something new they will tell others about
They will leave feeling confident knowing that they made the right decision
The shopping experience will be pleasant and smooth
CONCEPT FEATURES
Shopping experience will be fully interactive and memorable
Customers will get a feel of the product before buying it
Kiosk will resemble the customer’s home environment
The kiosk will allow for customers to be fully engaged with the products and the store

7. VACUUM
PERSONA

8. JOURNEY MAP
VACUUM

9. STORYBOARD
VACUUMS

10. FEEDBACK AND INSIGHTS
VACUUM
FEEDBACK
- Sales associate should have demonstrated how the vacuum
worked and how to assemble and disassemble it so the customer
was fully confident in her abilities to properly manage appliance
when she got home.
- Sales associate should immediately greet customer and let them
know that if they have any questions they should
feel free to answer.
- Kiosk environment is very personal and creates a great feel for the
customer while shopping for their appliance.
- Sales associate is very specific in the questions he asks and seems
to know his products.
INSIGHTS
-Although the associate showed her and explained a few of the dif-
ferent vacuums, he didn’t fully show her the features on the on she
chose. The sales associate should always make sure the customer
fully understands the product.
- Associate didn’t greet customer until after she had been reading
signs about the vacuums. He should have greeted her immediately
to make her feel welcome and open to ask questions if she needed.
- The service creates a unique experience that customers will share
time and time again!
- Associates know their products which allow customers to feel
more secure in their buying choices.

11. FEEDBACK AND INSIGHTS
ACTIVITY TRACKERS
FEEDBACK
- Sales associate is very in tune and leads the customer throughout
the buying expereince seemlessly. Almost to the point where the
customer doesn’t even have to think.
- Customer doesn’t have to read any long text about the product,
the associate makes sure to inform her of everything
there is to know.
- Transaction is very smooth and illiminiates the waiting
time at checkout.
- Sales associate is very specific in the questions he asks and it is
apparent he is very knowledgable on the products.
- Allowing the customer to try products before she buys them cre-
ates a more promising and joyful experience.
- Sales associate sets everything up for the customer before she
leaves, ie. her phone application.
INSIGHTS
- Having the associate take the lead of the interaction allows the
customer to relax and fully focus on what the associate is showing
them and choose the tracker they want.
- Having the associate both physically and verbally inform the cus-
tomer of the product saves time for the customer by not having to
read every sentence.
- Customer leaves happy with having a swift transaction.
- Having the associate fully knowledgable creates more security for
the customer who is investing in the products.
- Customer is able to base her decisions on how something truly
works instead of how it is supposed to work.
- Having the Sales associate spend an extra five minutes with the
customer showing her how to use it creates better customer satis-
faction and higher loyalty.