Clinique Fresh Faces Tour

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This is a marketing presentation for my marketing 345 class that is focused on Clinique\'s unique way to promote their products. This presentation shows how Clinique uses non-traditional promotion strategies during their campaign.

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Clinique Fresh Faces Tour

  1. 1. Presented by: Chelbi Jackson<br />Marketing 345-Massey<br />
  2. 2. History<br />1967- Vogue Magazine,“Can Great Skin Be Created?” Carol Phillips with Dr. Norman Orentreich<br />Evelyn Lauder brought article to Estée’s attention <br />1968- Clinique premiered as the world’s first hypo-allergenic, dermatologist-driven line at Saks Fifth Avenue<br />
  3. 3. Promotional Strategies<br />Social Networking<br />Facebook<br />Twitter<br />Blogs<br />Sales Promotions<br />Free Testers<br />Free Makeovers<br />Clinique Bonuses<br />Online Discounts<br />Traditional Strategies<br />Magazines<br />TV Ads<br />Internet<br />Billboards<br />
  4. 4. Target Market<br />Focused mainly for older consumers<br />Needed a way to reach a younger target market<br /><ul><li>Target Market: High School/ College Girls
  5. 5. Teamed up with Teen Vogue
  6. 6. Created contest </li></li></ul><li>“Mobile Beauty Studio”- Tour Bus<br />Included vanities, lounge area, photo corner<br />Professional photographer<br />Professional hair/make-up artists<br />DJ playing music<br />10 Cities, 8 Universities<br />
  7. 7. Enter information into Clinique computer<br />Waiting lounge<br />Free make-over/hair style<br />Photo shoot<br />Free sample products<br />
  8. 8. Top 25<br />Top 3 flown to New York<br />Professional photo shoot with Teen Vogue<br />The winners will also be awarded a coveted Teen Vogue externship<br />Year's supply of Clinique products<br />
  9. 9. Success?? YES!<br />Gather participants information<br />Great PR for Clinique<br />Top 25 Contestants’ campaigns<br />Another magazine opportunity<br />
  10. 10.
  11. 11. Image Bibliography<br />Clinique Logo- http://texticulosdemoda.files.wordpress.com/2010/04/clinique.jpg<br />Clinique Face Wash- http://shinymedia.blogs.com/photos/uncategorized/2007/09/07/clinique_three_step.jpg<br />Clinique Fresh Faces- http://cliniquefreshfaces.com/<br />History- http://en.wikipedia.org/wiki/Clinique<br />Clinique Face Wash Ad- http://www.julesavenuedesign.com/Clinique_Ad.jpg<br />
  12. 12. Bibliography<br />Clinique.com<br />CliniqueFreshFaces.com<br /> Article- http://cosmetics.einnews.com/article.php?nid=256<br />

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