Tecca Overview2011


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Tecca is your personal technology resource for advice,how-to, and smart comparision shopping. Help your Mom set up a Twitter account? What\'s all the fuss about Tablets? Verizon vs. ATT for iPhone? Find out at Tecca!

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Tecca Overview2011

  1. 1. Meet your new Tech BFF: Tecca<br />Jack Hallahan<br />January 2011<br />
  2. 2. We inspire confidence in your technology decisions!<br />2<br />Plug In.<br />
  3. 3. What is Tecca?<br />3<br />Tecca: Next Generation personal electronics shopping and information service. The best of content, commerce and community for today’s personal technology needs follow you from home office…online and mobile!<br /><ul><li>Tecca helps you find and research personal electronics - browse, search or scan products and access curated reviews and ratings from around the web
  4. 4. You can compare prices and buy personal electronics from a marketplace of trusted, top-rated retailers
  5. 5. Tecca provides an editorial point of view with helpful advice and solutions
  6. 6. Tecca provides access to a community of experts and users
  7. 7. Tecca helps you get the greatest value and make the most of your personal technology – through the entire lifecycle
  8. 8. Tecca is accessible wherever and whenever – on mobile, web and iPad</li></li></ul><li>Target Audience<br />4<br />We are overwhelmed by the multitude of technology choicesour their live… <br />Tecca delivers ease, trust, reliability and likeability!<br />We address your pain points and “techno-stress.”<br /><ul><li>Do I need it?
  9. 9. Is it right for me?
  10. 10. Will it work?
  11. 11. Is it already outdated?
  12. 12. Am I getting the best price/value?
  13. 13. What else do I need?
  14. 14. How does it all work together?
  15. 15. How easy is it to set up?
  16. 16. What happens if it doesn’t work?</li></li></ul><li>Tecca- A Multiplatform Ecosystem for Consumers<br />From Desktop to iPad…and in-store via Mobile, Teccaguides decisions and purchases<br />iPad<br />Web<br />Mobile<br />Information and transactions where and when you want them.<br />5<br />
  17. 17. Inspiring confidence in your personal technology decisions.<br />6<br />Mobile<br />See something you like?<br />Scan It!<br />Search over <br />3 Million products!<br />
  18. 18. Inspiring confidence in your personal technology decisions.<br />7<br />Mobile<br />Addproducts<br />toyour Wish list!<br />Need some info?<br />What’s New!<br />
  19. 19. Web<br />8<br />Inspiring confidence in your personal technology decisions.<br />
  20. 20. Tablets<br />9<br />Inspiring confidence in your personal technology decisions.<br />
  21. 21. Initial Audience Demo Data Shows Strong 18-49 with 18-34 Concentration<br />10<br />Inspiring confidence in your personal technology decisions.<br />
  22. 22. What’s Next?<br />11<br />Commerce Enhancements (Q1)<br /><ul><li>Enhanced Vendor Integration
  23. 23. 1-Click Commerce
  24. 24. Marketplace Enhancements
  25. 25. Android Tablet Support</li></ul>Social Features (Q4)<br /><ul><li>Facebook and Twitter integration
  26. 26. Support Tab
  27. 27. Solutions Tab
  28. 28. Social Comparison Builder
  29. 29. iPad Support</li></ul>Video (Q2)<br /><ul><li>Web
  30. 30. Mobile
  31. 31. Video Advertising
  32. 32. Enhanced Analytics (Omniture)</li></ul>2011<br />2011<br />2010<br />Q4 – M4<br />Q1 – M5<br />Q2 – M6<br />
  33. 33. Advertisers Love Tecca! Targeted. Performance Based. Efficient!<br />12<br />Tecca provides prominent brand positioning across the Web, mobile and iPad. <br />Reach Best Prospects at critical points of interest – discovery, comparisons, research, and point of purchase. <br />
  34. 34. 13<br />Tecca Features Custom Takeover Units (m.tecca and www.tecca.com)<br />
  35. 35. Roadblock Takeover Exclusive<br />14<br />3 Banner locations and Background Takeover<br />
  36. 36. What makes Tecca Tick?<br />
  37. 37. Tecca Follows You. Anytime. Anywhere.<br />16<br />Online or Mobile…Find the Latest Hot New Tech Toy<br />
  38. 38. Forgot the Brand or Model? Tecca Remembers for you!<br />17<br />
  39. 39. Looking for Accessories? Tecca Knows what you Own!<br />18<br />
  40. 40. Editorial<br />
  41. 41. Launch Press<br />20<br />
  42. 42. Industry-leading, mainstream-focused content<br />21<br />
  43. 43. A Key Differentiator<br />Dedicated Editorial Staff telling the Tecca story to a mainstream audience<br />22<br />Editorial team – 25 journalists strong and growing<br />Barb Dybwad, Director of Programming<br /> <br /><ul><li>Senior Tech Editor at the top social media blog Mashable (Technorati rank 4)
  44. 44. Senior Editor at the top technology blog Engadget (Technorati rank 6)
  45. 45. Producer of industry-leading video game blog network Joystiq (Technorati rank 21)
  46. 46. Senior Programming Manager at AOL
  47. 47. Producer and Editor-in-Chief of consumer technology site Obsessable
  48. 48. Founder of the #1 World of Warcraft blog WoW Insider, popular online gaming site Massively, and PC gaming site and download engine Big Download
  49. 49. Editor-in-Chief of the Social Software Weblog</li></ul> <br />Eliot Phillips, Producer<br /> <br /><ul><li>Head Editor of Hackaday.com, the most popular and long-running blog for DIY hardware enthusiasts
  50. 50. Netscape.com: rebuilt the .com destination into an editorially-curated meets user-generated social news site
  51. 51. Smosh.com: managed editorial and engineering components at one of YouTube’s most popular video franchises</li></ul> <br />Elizabeth Harper, Producer<br /> <br /><ul><li>Producer of industry-leading video game blog network Joystiq (Technorati rank 21)
  52. 52. Editor-in-Chief of the #1 World of Warcraft blog WoW Insider
  53. 53. Editor-in-Chief of popular online gaming blog Massively.com</li></ul> <br />
  54. 54. Editorial Content Categories<br />23<br />1) Support Editorial: content will relate specifically to support, including both fixing problems that arise plus prevention. (500 -1000 words)<br /> <br />2) Tips and Tricks: Shorter, bite-sized tips or short sequences of steps for getting more out of a device you already own. (250 – 500 words)<br /> <br />3) Lists: gathers between 5 and 10 related devices around a specific theme, offering images of each along with commentary about why that item was chosen for the list. <br /> <br />4) Products Editorial: relates to one or more specific products in our database. (500 – 750 words)<br /> <br />5) Basics: These articles will cover each of our nine top level product categories “from the beginning,” for readers that have very little familiarity with that type of device. We will create 3-5 core articles in each category, plus additional posts over time.<br /> <br />6) Solutions: Each Solution is comprised of a landing page and three sets of product recommendations for specific demographics, interests or use cases. The goal is to create specific setups that are known to work well together.<br /> <br />7) Columns: will accommodate a wide range of both repeatable franchise features (App of the Week, TV Tuesday, etc.) and one-off articles on trends, explainer pieces on technology concepts, advice, opinion and analysis. <br /> <br />8) News: We will choose from 5 to 10 stories per day that resonate with a mainstream audience, compose a headline and one short paragraph (3 sentences) about the news item through the lens of relevance and practicality in readers’ lives. <br />
  55. 55. 24<br />THANK YOU!<br />Jack Hallahan<br />VP Advertising Sales<br />jack@tecca.com<br />415-637-4426<br />