Tecca is your personal technology resource for advice,how-to, and smart comparision shopping. Help your Mom set up a Twitter account? What\'s all the fuss about Tablets? Verizon vs. ATT for iPhone? Find out at Tecca!

1. Meet your new Tech BFF: Tecca Jack Hallahan January 2011

2. We inspire confidence in your technology decisions! 2 Plug In.

4. You can compare prices and buy personal electronics from a marketplace of trusted, top-rated retailers

5. Tecca provides an editorial point of view with helpful advice and solutions

6. Tecca provides access to a community of experts and users

7. Tecca helps you get the greatest value and make the most of your personal technology – through the entire lifecycle

9. Is it right for me?

10. Will it work?

11. Is it already outdated?

12. Am I getting the best price/value?

13. What else do I need?

14. How does it all work together?

15. How easy is it to set up?

17. Inspiring confidence in your personal technology decisions. 6 Mobile See something you like? Scan It! Search over 3 Million products!

18. Inspiring confidence in your personal technology decisions. 7 Mobile Addproducts toyour Wish list! Need some info? What’s New!

19. Web 8 Inspiring confidence in your personal technology decisions.

20. Tablets 9 Inspiring confidence in your personal technology decisions.

21. Initial Audience Demo Data Shows Strong 18-49 with 18-34 Concentration 10 Inspiring confidence in your personal technology decisions.

23. 1-Click Commerce

24. Marketplace Enhancements

26. Support Tab

27. Solutions Tab

28. Social Comparison Builder

30. Mobile

31. Video Advertising

32. Enhanced Analytics (Omniture)2011 2011 2010 Q4 – M4 Q1 – M5 Q2 – M6

33. Advertisers Love Tecca! Targeted. Performance Based. Efficient! 12 Tecca provides prominent brand positioning across the Web, mobile and iPad. Reach Best Prospects at critical points of interest – discovery, comparisons, research, and point of purchase.

34. 13 Tecca Features Custom Takeover Units (m.tecca and www.tecca.com)

35. Roadblock Takeover Exclusive 14 3 Banner locations and Background Takeover

36. What makes Tecca Tick?

37. Tecca Follows You. Anytime. Anywhere. 16 Online or Mobile…Find the Latest Hot New Tech Toy

38. Forgot the Brand or Model? Tecca Remembers for you! 17

39. Looking for Accessories? Tecca Knows what you Own! 18

40. Editorial

41. Launch Press 20

42. Industry-leading, mainstream-focused content 21

44. Senior Editor at the top technology blog Engadget (Technorati rank 6)

45. Producer of industry-leading video game blog network Joystiq (Technorati rank 21)

46. Senior Programming Manager at AOL

47. Producer and Editor-in-Chief of consumer technology site Obsessable

48. Founder of the #1 World of Warcraft blog WoW Insider, popular online gaming site Massively, and PC gaming site and download engine Big Download

50. Netscape.com: rebuilt the .com destination into an editorially-curated meets user-generated social news site

52. Editor-in-Chief of the #1 World of Warcraft blog WoW Insider

53. Editor-in-Chief of popular online gaming blog Massively.com

54. Editorial Content Categories 23 1) Support Editorial: content will relate specifically to support, including both fixing problems that arise plus prevention. (500 -1000 words) 2) Tips and Tricks: Shorter, bite-sized tips or short sequences of steps for getting more out of a device you already own. (250 – 500 words) 3) Lists: gathers between 5 and 10 related devices around a specific theme, offering images of each along with commentary about why that item was chosen for the list. 4) Products Editorial: relates to one or more specific products in our database. (500 – 750 words) 5) Basics: These articles will cover each of our nine top level product categories “from the beginning,” for readers that have very little familiarity with that type of device. We will create 3-5 core articles in each category, plus additional posts over time. 6) Solutions: Each Solution is comprised of a landing page and three sets of product recommendations for specific demographics, interests or use cases. The goal is to create specific setups that are known to work well together. 7) Columns: will accommodate a wide range of both repeatable franchise features (App of the Week, TV Tuesday, etc.) and one-off articles on trends, explainer pieces on technology concepts, advice, opinion and analysis. 8) News: We will choose from 5 to 10 stories per day that resonate with a mainstream audience, compose a headline and one short paragraph (3 sentences) about the news item through the lens of relevance and practicality in readers’ lives.

55. 24 THANK YOU! Jack Hallahan VP Advertising Sales jack@tecca.com 415-637-4426