Analysis of fashion industry

1. MARKETING SURVEY
BY - ISHU MITTAL

2. TOPIC
• Marketing Survey on Organized & Unorganized Shops in
Local Market of Agra.
• Use of textile in Home Finishing
• Type of designs on different Fabrics going in Market
• MARKET ANALYSIS AND MARKET SURVEY RESEARCH ON
LOCAL AND ORGANIZED AND UNORGANIZED SHOPS, BRAND
SHOWROOM AND FRANCHISE STORES.
• IMPACT OF COVID-19 ON TEXTILE INDUSTRY , APPRAREL .
• HOW THE PANDEMIC EFFECT OUR APPRAREL MARKET.

3. This is all about market survey for the following point:
• How Cost varies in Organized & Un Organized Shops for the
same kind of Fabric ?
• How textile is necessity in Home Finishing Ideas ?
• Process of various designs on different Fabrics from Production
to Market Selling.
• This is all about market survey on apprarel and I choose ETHNIC
WEAR ethnic footwear , ethnic bags related to ethnic wear
apprarel things.basically I take ethnic for market survey and I
covered organized and unorganized markets, franchise store,
brand stores local shops for market survey.

4. Organized Marketing :
This is a very specific marketing which can be a Private shop,
Franchise Brand Stores or the outlet in Malls.
Organized marketing as the name says the shops are very
organized i.e., every other thing in shop is to be placed in
organized manner with specific sizes and difference.
As the Cloth retail store organize every other section of
clothing in particular manner according to customers
same way the stores in malls arranges the clothes with
category.

6. Un Organized Marketing :
This is very common marketing in clumsy manner which can be seen
In local markets or weekly markets.
Un Organized marketing is very common that it does not
require any kind of investment other than purchasing goods.
So it can be done by roadside or at a place where you can
Crowd or customers. This marketing can also done by
roaming with the bag in colonies or local residential areas.

8. PURPOSE ( Why we are doing this survey)
Our purpose to doing market survey for
better knowing and better understanding
and knwing the facts of marketing.
# How they sale their products
# which kind of strategy they use
# what techniques they use
# how they manage their ups and downs
And the most important our purpose is
knowing how effect the market due to covid-
19, before pandemic and after pandemic.

9. I take ethnic wear for my market survey research
India has the lowest median age across key
developed and emerging countries of the world
* ETHNIC WEAR IS BECOMING PART OF EVERYDAY
WEAR
In recent years ethnic wear is not only occasional
wear it has become part of everyday wear as well
especially in women's wear Traditionally ethnic wear
was difficult to carry on a daily basis and with indians
turning towards western wear, the acceptance of
ethnic wear declined
Brands are changing their concepts
Brands came up with the concept of fusion wear and
everyday ethnic wear like kurta pants anfd leggings
which is also easy to wear.

10. PRODUCTS OR APPAREL
No.of products or apparel In the ethnic wear i take :-
# bridal lehenga
#salwar suit
#anarkali suit
#kurta & kurtis
#saree
#casual kurti & chikankari kurtis
# ethnic footwear & bags

11. Curtains
Cushions
& Sheet
TEXTILES IN HOME FINISHING

12. Type of designs on different Fabrics in Market
Now, specially this category in market is always worthy in rates or in type of design with
Fabrics. Just because every 4th shop or the owner has some stall kind of thing in front of
his shop and they will be selling like fabrics with designs for example :
Printed Fabrics
Pinted Fabrics
Embroidery Fabrics
Batik
Block Painting

14. Un Organized Market
AREA - RAM NAGAR MARKET
Silk Fabric selling
Purchased from SURAT, AHEMDABAD, DELHI in 250/ per Kg.
Selling it on 30%-40% profit margin.
Nitten Fabric
Purchased from DELHI in 150/ per Kg.
Selling it on 10% profit margin.
Dupatta Collection
Purchased from DELHI on per 1 Kg.
Selling it on per piece Rs.75.
AREA – NEW AGRA & RAJA KI MANDI
Cotton Fabric, Block Painting
Purchased from DELHI on per Kg.
Selling it on 10%-20% profit margin.
Dilon Fabric
Purchased from Agra in 300/ per Kg.
Selling it on 10% profit margin.

15. Organized Market
AREA – Raja ki Mandi & New Agra
Rishabh Collection (Family Wear)
Purchased from INDORE & AHEMDABAD.
Selling price starts from Rs200 including profit margin.
Vinod Collection
Purchased from Surat & Delhi.
Selling it on fixed rates including 30% Margin.
Kamal Kumar Jain Collection
Purchased from Ahmedabad, Ludhiana.
Selling it on fixed price starting from Rs110.

18. 0
5
10
15
20
25
30
After Pandemic
During Pandemic
Before Pandemic
%
%
Before pandemic
# no loss
# 70-80% sales
# they could take
extra goods
After pandemic
# loss
# 30-40%
# they can't take
any risk to buy extra
goods

24. MARKET SHIFT= with restrictions the consumer shifted
towards e- commerce because of which retailers also had
to shift their business
Work from homewear = the pandemic gave raise to the
sales of comfortable leisurewear as people worked lived
and played from their homes
# chnages to physical stores = the retailers who sent
message as well as displayed safety precautions such as
mask sales peopl3
# customer relations
# they don't wanna take risk
# unemployment
# focusing on digital marketing

26. Result of our market survey
We are saying that life of textile industry or market
has been charged after pandemic
Some changes in market after pandemic.
* supply chain disruption = the apparel industry
revenue contractedb by 27 to 30% in 2020bover
2019. As there was no demand in the market the
retailer had so much loss

27. RESULT OF OUR
MARKET SURVEY
As after the survey it is clear that
before Pandemic the market was very
good in Sales but after the pandemic till
now
It is being discovered that market is
Effected by huge margin of profit
Business as some are doing the selling
Online (Organized Market Vendors) but
things are far different Offline Market
(Unorganized Market Vendors).
Though the market has recovered a lot
after the complete shutdown of 2020
But these covid terms and condition are
not upto mark for our Textile Industry
Growth as usual it was.