The SWOT analysis of Amul makes it clear that it stands victorious and emerges as a winner at all fronts. A national pride for its citizens, Amul has to take the plunge and retain confidence in expanding in the global markets. With sufficient advertising and promotions, Amul can achieve worldwide success.

1. SWOT Analysis
Presentation
ISHIKA
MAYANK
PGDM

2. 1. STRENGTH
2. WEAKNESS
3. OPPERTUNITIES
4. THREATS
SWOT Analysis
PROJEC
T
HISTORY
SWOT ANALYSIS
CONCLUSION
COMPANY DETAILS

3. Project Analysis
COMPANY
DETAILS
.
Type Cooperative society
Industry •Food processing
•FMCG
Founded 1946; 76 years ago
Founder Tribhuvandas Patel
Headquarters Anand, Gujarat, India
Area served Worldwide
Key people Rupinder Singh Sodhi
(Managing Director)
[1]
Products Dairy
Revenue ₹386
billion (US$5.1 billion)
[2]
(2020)
Number of employees 1,000 (Marketing Arm)
3.6 million (3.6 million) (Milk
producing members)
[2]
Website amul.com
amuldairy.com
Anand Milk
Union Limited

4. Project Analysis
Founded in 1946, Amul is
managed by the Gujarat
Co-operative Milk
Marketing Federation Ltd.
(GCMMF), a cooperative
body that comprises 3.6
million milk producers of
Gujarat today..
The Kaira District Milk
Union Limited was then
conceived in 1946.
Tribhuvandas headed the
organization until his
death in the 70s
Tribhuvandas spoke to Dr. Verghese
Kurien in 1949 and persuaded Dr.
Kurien to assist in the mission of the
White Revolution. Dr. Verghese Kurien
is widely considered the founder of
Amul..
In 1970, the White Revolution of India
began. In 1973, the Gujarat Co-
operative Milk Marketing Federation
Ltd. (GCMMF), an apex marketing
body of these district cooperatives, was
set up to combine forces and expand
the market while saving on advertising
and avoiding internal competition.
amul pursues a unique
plan of action in
which 'esteem for
cash' items are given to
its purchasers.
Village Dairy Cooperative Society -
Each manufacturer is a part of the
village dairy cooperative society
that is a community for
manufactures.
District Milk Unions - Village Dairy
Cooperative Society members
elect their representatives who
together form District Milk Union.
State Milk Federation - This
federation is responsible for the
distribution and selling of products
in the market.

5. Project Analysis
POSITIVE NEGATIVE
EXTERNAL
INTERNAL
› Exceptional Growth
› Large Production Capacity
› Market Leader
› Brand Recall and Equity
› Best Quality.
› Huge Customer Base
› Lawsuits
› Operational Cost
› Portfolio Expansion.
› Per Capital Milk Consumption
› International Markets
› Chocolate Production
› Increasing Competition
› Negative Media Coverage
STRENGTH WEAKNESS
OPPORTUNITY THREAT

7. Thank You
The SWOT analysis of Amul makes it clear that it
stands victorious and emerges as a winner at all
fronts. A national pride for its citizens, Amul has to
take the plunge and retain confidence in
expanding in the global markets. With sufficient
advertising and promotions, Amul can achieve
worldwide success.
Conclusion