SpiritFilm aims to capitalize on the nostalgia of instant film cameras by providing Polaroid-style photos branded with university logos and designs. Market research found that while digital cameras are replacing stand-alone cameras, the market for instant film and paper is growing. Student interviews showed interest in a fun, interactive way to remember college memories. The business model involves partnerships with universities and a film supplier, sales of branded instant film units on campus and online, and a projected profit of $5.79 per unit.

1. SpiritFilm
Bridgett Baker, Colby Harper, Will Krause, Shaun Poe, Bella Villarreal

2. Problem
● There is a need to be able to express
school spirit in a new and memorable
way
● There is an opening in the market for
collegiate representation on instant film
that until now, has not been taken
advantage of

3. Customer Segment
● College students
● Fun way to capture tangible photos
of University experience
● Our research suggests that female
students are more likely to use
polaroids
● Older people like because it is
nostalgic
● Middle age people like because it is
retro

4. Customer Interviews
● Over 90% of people said they would
enjoy a more interactive way to
remember moments
● 100% of people take at least one
picture a day
● Almost 70% of people enjoy a retro
aspect
● 85% of people said they would want
hardcopies of memorable events even
if it required something beyond a
smartphone

5. Financial Model
● Cost $37 per unit of 60, $1.62 per sub-unit
● Sell our product for $16 per a unit of 5
● Our gross profit, $7.99 per unit
● UO trademark cost, 15%
● After all expenses
- Profit = 5.79 per unit

6. Market Research
● The market for stand-alone cameras has shrunk and is predicted to continue
shrinking.
● Improvement in smartphone cameras has decreased demand for digital
cameras.
● The most prominent figure in the market right now is Cannon.
● The market trend has been -1.8%, and is predicted to drop in the future.
● However, “The global Instant Cameras Consumable (photo film and paper)
market is valued at 140 million in US$ in 2018 and will reach 210 million US$ by
the end of 2025.” (MarketWatch)
● We offer a retro alternative that sets itself apart from the market by being old
enough to be interesting, and not new enough to be obsolete.

7. Marketing Strategy
● Use social media e.g. Instagram, Twitter, and Snapchat.
● On campus advertising as well such as posters, and flyers that would be
handed out to passerbys
● U of O freshman welcome events take a photo of an incoming freshman and
their family.
● Attend football games and set up a photo booth

8. Business Model Canvas
- Printer
- Film Stock Provider
Key Partners: Key Activities:
Key Resources:
Customer Relations:
Channels:
Value Proposition:
Costs: Key Partners:Revenue:
Customers:
-The duck store
- UO (logos)
- Other Universities
- Fuji Film
-Website
development
-promotion activities - Delivering an
experience that is
Young and Trendy
- Creating a modern
product with
Nostalgia
- Retro becomes
fashionable
- New & Exciting
Designs
- UO alumni
- UO students
- Families of UO
Students
- Fans
- Artists
-- DuckStore and
DuckStore Online
- Our website
- Social Media
- $600 every 2 years for toner
- Raw stock
- Unpackaging and packaging
- Approximately 10,000 units per
University at $5.79 profit
- Investors
- Social Media
- University Advertising
- Alumni Association
- Student Recruitment

9. Links
● Interview data and conclusions:
○ https://docs.google.com/document/d/1g5U50n1ZMmbarCe6Io9K4UcCeupCqC0l_VEMmZhTGe
E/edit?usp=sharing
● MarketWatch article:
○ https://www.marketwatch.com/press-release/incredible-growth-of-instant-cameras-consumable-
photo-film-and-photo-paper-market-estimate-to-boost-growth-in-demand-by-2025-fujifilm-
polaroid-leica-2019-05-15?mod=mw_quote_news