Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Ecurie25 treatment v1
1. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
content idea #2ecurie25
topline ideas
treatment
Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
2. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
contents
CONTENT EXECUTION #1
CONTENT EXECUTION #2
04
08
3. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
welcome to
the club...
This video content piece will continue the story of
ecurie25 as the longest established supercar club. It
will illustrate to the audience that to drive luxury
sports cars isn't outside the reach of the every man.
And just because you’re not a high rolling superstar,
doesn’t mean you can’t drive like one.
4. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
content idea #1
A 90sec interactive, choose-your-own adventure
aspirational content video
5. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
A female executive dressed in sharp, form-
fitting business attire stares solemnly outside
the window of her office of glass and steel.
She checks her watch. 4pm. She's sighs.
Looking out on the street she notices
something puzzling on a street corner.
She hesitates, thinks, hesitates again, then
walks for the elevator and heads down to the
foyer.
She then walks through the lobby and out
onto the street corner where she sees a
briefcase sitting on a park bench.
At this point, the user is prompted to interact
with briefcase using gestures of the mouse -
they can open it or leave it behind. If they
leave it behind, the story ends. If the user
clicks to open the briefcase, the female
executive opens it to reveal a red velvet
cushion with a single set of car keys.
She presses the button and hears a car alarm
unlock. She turns around and there parked
across from her is a Lamborghini.
6. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
At this point, the user has the option to help
her or not. If so, there is an option to swap
cars or just continue on the adventure.
The content will follow the woman as she
continues along her adventure which will
eventually lead to finding other members of
this mysterious car club. The story will
culminate with a sea plane ride with
members the suer has determined to fly
with them to a tropical island for oysters
and champagne.
She's acting on adrenaline now - she
doesn't hesitate to climb in and start the
engine.
She drives.
Speeding down the city streets she
notices another woman opening up a
briefcase.
8. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
content idea #2
A 30-60sec content video
9. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
The most spectacular car chase that
Hollywood could ever dream of. All the
power drifts, smashed fruit stalls and
pyrotechnics of a Michael Bay, film. But
with RC cars.
The video ends with the victor being
crushed by a real Lamborghini and asks its
audience to try the real thing for
themselves.
11. Studio 3s, 5-13 Queen St, Chippendale • 8007 311 7 • t wi tt er@I Ar tist • w w w.inv i sib le ar tist s. com .a u
Client ecurie25
Name: Welcome to The Club
Media Online
Duration 30-90sec video
Products Video
Production Invisible Artists
Many thanks,
Dan Day
Founder
dan@invisibleartists.net
0419 695 119
Sarah Parker
Client Services Director
sarah@invisibleartists.net
0410 855 448
Kevin Lim
Creative Director
kevin@invisibleartists.net
0404 233 135
