Search Engine Optimisation in 2013 and Beyond

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Many businesses are beginning to discover that the internet represents the best medium for finding new clients. More of them are putting more effort into building nice web sites and social network pages to help attract customers to their businesses. However, this web real estate does one no good if a customer does not know how to find it. That is one of the reasons that many people are turning to search engine optimisation (SEO) campaigns to increase their web site traffic.

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Search Engine Optimisation in 2013 and Beyond

  1. 1. Search Engine Optimisation in 2013 and Beyond
  2. 2. More info on: http://www.senetwork.org Many businesses are beginning to discover that the internet represents the best medium for finding new clients. More of them are putting more effort into building nice web sites and social network pages to help attract customers to their businesses.
  3. 3. That is one of the reasons that many people are turning to search engine optimisation (SEO) campaigns to increase their web site traffic. The world of SEO has changed significantly over the last year, and will probably continue to be dynamic from 2013 and beyond. info on: More http://www.senetwork.org
  4. 4. SEO is simply the science of manipulating the Google and other search engine algorithms to get a given web site to appear higher in the search engine results for very targeted key phrases.
  5. 5. However, the amount of competition has increased markedly in recent years, and Google has been making frequent and highly disruptive changes to their algorithms. More info on: http://www.senetwork.org
  6. 6. More info on: http://www.senetwork.org For effective SEO in 2013 and beyond, one of the most crucial aspects will be keyword research. Google recently got rid of their keyword tool replaced it with a new Keyword Explorer integrated into Adwords accounts.
  7. 7. There are other tools, however, such as The Last Keyword Tool or Krakken that are based on scraping the natural occurrence of words all over the internet to get a sense of the natural frequencies of words, and more importantly their co-occurrence. More info on: http://www.senetwork.org
  8. 8. Targeting the right keywords for a marketing campaign is more important than ever as well. More importantly, the long tail search terms typically convert to buyers much better because the user is much more focused. By identifying the right terms, you will likely get more bang for your SEO efforts. More info on: http://www.senetwork.org
  9. 9. Before, people could over-optimise their anchor text for keywords that they wanted to rank for without any problem. After Google Penguin update in 2012 and Penguin 2.0 update in 2013, Google is mercilessly penalizing web sites for over optimization. More info on: http://www.senetwork.org
  10. 10. This means that the effectiveness of various link building tools such as SE Nuke, Magic Submitter, and GSA SER will probably have to be used with more care. If you have well spun content, it will be nearly impossible to be distinguished from real content and will be hard for Google to distinguish More info on: as unnatural. http://www.senetwork.org
  11. 11. The incorporation of social signals into ranking algorithms will probably be much more important in the years to come. There are a variety of good tools to accomplish much of this on autopilot such as the TribeShare Network or Web2Rule. More info on: http://www.senetwork.org
  12. 12. SEO has definitely gotten a lot tougher over the past year. Therein lies a great opportunity for those with the patience and skills to adjust to a changing environment. With change comes opportunity as lazy SEO becomes less and less tenable as we go forward over the next decade. More info on: http://www.senetwork.org

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