Maaike Kooter, Manager Business Innovation at Intelligence Group, talked about interesting insights about candidates, the power of data and the importance of relevant content.

1. It’s the little
differences…
about candidates, traffic & content

2. Intelligence Group
 Global Labour market data & tech company
 Experts on combining data from several sources and make
it practical and usefull for recruitment & sales purposes
 Our goldmine: AGO & GTAM (international labour market
research amongst over 100.000 people)
Maaike Kooter
Manager Business Innovation
It’s the little
differences

3. Did you know….
In France every vacancy needs to be in French
In Germany vacancies need to be gender neutral
LinkedIn has only a small market share in middle
and eastern Europe
Europeans don’t know ZipRecruiter yet
The use of job boards is virtually non-existent in
Sweden and Estonia.
It’s the little
differences

4. Experience =
(expectation –
experience)*
Nationality
It’s the little
differences…

5. Expectation*
Nationality
It’s the little
differences…

6. Germany
Slovakia
Austria
Switzerland
Poland
Spain
Estonia
France
Czech Republic
Bulgaria
Sweden Ukraine
EU RomaniaIreland
Netherlands
Belgium
CroatiaDenmark
HungaryFinland
Latvia
Italy
UK
Slovenia
Greece
LithuaniaNorway
10%
15%
20%
25%
30%
35%
40%
45%
60% 65% 70% 75% 80% 85% 90% 95% 100%
Exaggeratingsalary
Negotiating about conditions
Exaggerate salary x negatiotating conditions
Differences in exaggerating…
It’s the little
differences

7. Expected interviews x acceptable time
of procedure
Belgium
BulgariaCzech Denmark
France
Germany
Latvia
Norway
Sweden
Ukraine
EU
USA
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 5,0
Numberofjobinterviews
Application procedure in weeks
It’s the little
differences

8. Expected interviews x acceptable time
of procedure
Belgium
BulgariaCzech Denmark
France
Germany
Latvia
Norway
Sweden
Ukraine
EU
USA
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 5,0
Numberofjobinterviews
Application procedure in weeks
It’s the little
differences

9. Expected interviews x acceptable time
of procedure
Belgium
BulgariaCzech Denmark
France
Germany
Latvia
Norway
Sweden
Ukraine
EU
USA
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 5,0
Numberofjobinterviews
Application procedure in weeks
It’s the little
differences

10. Expected interviews x acceptable time
of procedure
Belgium
BulgariaCzech Denmark
France
Germany
Latvia
Norway
Sweden
Ukraine
EU
USA
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 5,0
Numberofjobinterviews
Application procedure in weeks
It’s the little
differences

11. 19%
22%
22%
25%
26%
26%
26%
29%
31%
38%
Weekly update on procedure/status of
application
Personal feedback on my application
Interaction with employer on an equal
footing
Meeting with team members/colleagues
Interviewer who prepared the job interview
well
Approachability of recruiter/employer
Sufficient opportunities to present what I
bring to the table
Meeting with line/team/hiring manager
Short application process
Easy (online) application procedure (sending
in resume/covering letter etc)
USA
Important factors in application process
It’s the little
differences
Source: GTAM USA

12. 13%
49%
26%
19%
23%
23%
30%
20%
31%
31%
19%
22%
22%
25%
26%
26%
26%
29%
31%
38%
Weekly update on procedure/status of
application
Personal feedback on my application
Interaction with employer on an equal
footing
Meeting with team members/colleagues
Interviewer who prepared the job interview
well
Approachability of recruiter/employer
Sufficient opportunities to present what I
bring to the table
Meeting with line/team/hiring manager
Short application process
Easy (online) application procedure (sending
in resume/covering letter etc)
USA
EU
Important factors in application process
It’s the little
differences
Source: GTAM USA

13. 13%
49%
26%
19%
23%
23%
30%
20%
31%
31%
19%
22%
22%
25%
26%
26%
26%
29%
31%
38%
Weekly update on procedure/status of
application
Personal feedback on my application
Interaction with employer on an equal
footing
Meeting with team members/colleagues
Interviewer who prepared the job interview
well
Approachability of recruiter/employer
Sufficient opportunities to present what I
bring to the table
Meeting with line/team/hiring manager
Short application process
Easy (online) application procedure (sending
in resume/covering letter etc)
USA
EU
It’s the little differences
It’s the little
differences
Source: GTAM USA

14. But what if you recruit woman in the USA…
Typical for women
1. Easy (online) application
procedure (sending in
resume/covering letter etc)
2. Short application process
3. Personal feedback on my
application
Source: GTAM USA
Paternity leave
Personal mail in every
step of the process
Consulting Hour for
Rejected candidates

15. Typical for 15-34 years
in the USA
1. Personal feedback on my application
2. Opportunity to get in touch
with/meet hiring employer after
working hours
3. Opportunity to shadow future
colleagues to get more of a sense of
the job and company
Or have a younger target group

16. Good salary
Terms of employment/employee benefits
Career opportunities
Acceptable workload
Financially sound company
Acceptable travelling time
Responsibility
Variety in work
Challenging work
Option to work part time
Job security
Workplace adapted to my (work) restrictions
Appealing products and services
Easily accessible by public transport
Social importance of the job
International working environment
White CollarBlue Collar
Focus on the most important drivers
It’s the little
differences
Source: GTAM USA

17. Winning the candidate experience
• Know that expectations differ
• Per country
• Per occupation
• Per age group
• Exceed the expectations
• Manage the expectations of the candidate
• Know what drives the target group
• Assumptions are the…

19. Share of jobboard market leaders
Country Job board leader Percentage
Bulgaria jobs.bg 52%
Norway finn.no 49%
Denmark jobindex.dk 45%
Croatia moj-posao.net 43%
Spain infojobs.com 42%
Finland te-palvelut.fi 41%
Sweden arbetsformedlingen.se 39%
Estonia cv.ee 39%
Hungary profession.hu 38%
Romania ejobs.ro 37%
Ukraine work.ua 37%
Slovenia mojedelo.com 36%
Czech Republic prace.cz 34%
United Kingdom indeed.com 32%
Latvia cv.lv 32%
Poland olx.com 31%
Ireland jobs.ie 30%
USA indeed.com 30%
Austria karriere.at 29%
Netherlands indeed.com 29%
Greece kariera.gr 25%
France pole-emploi.fr 25%
Portugal net-empregos.com 22%
Belgium vdab.be 22%
Switzerland jobs.ch 20%
Lithuania cvbankas.lt 19%
Germany monster.com 19%
Italy infojobs.com 15%
It’s the little
differences

20. Share of tier 3 jobboards
36%
44%
46%
50%
51%
52%
54%
54%
56%
56%
60%
60%
61%
61%
61%
67%
68%
69%
70%
71%
73%
74%
75%
81%
81%
84%
86%
90%
0% 20% 40% 60% 80% 100%
Italy
Belgium
Portugal
Germany
Lithuania
Switzerland
Greece
Hungary
Austria
France
Netherlands
Spain
United Kingdom
Sweden
USA
Latvia
Ireland
Czech Republic
Poland
Romania
Croatia
Slovenia
Finland
Denmark
Norway
Ukraine
Bulgaria
Estonia
It’s the little
differences

21. Popularity of jobboards with jobseekers
19%
20%
21%
23%
23%
23%
24%
25%
25%
25%
29%
30%
33%
33%
35%
36%
36%
38%
38%
38%
40%
41%
44%
45%
45%
46%
51%
51%
Sweden
Estonia
Slovenia
Czech
Ukraine
Italy
Denmark
Poland
Croatia
Latvia
Norway
Greece
Germany
Ireland
Bulgaria
UK
Austria
France
Portugal
Switzerland
USA
Spain
Belgium
Netherlands
Romania
Hungary
Finland
Lithuania
It’s the little
differences

22. Data = content = traffic = time on site
= sales.

23. Be different, be relevant
>
It’s the little
differences
Candidates
 More clicks
 Better experience
 More time on site
 More conversion
(Potential) clients
 Publicity
 Traffic
 Sales
 Thought leader

24. The employee barometer
It’s the little
differences
Partner
Respondents
Marketing
Thought leadership
Intelligence Group
Content
Data collection
Data structure
Looking for partnerships

25. www.intelligence-group.nl/en | info@intelligence-group.nl | +31 88 -730 2800
Maaike Kooter
Manager Business Innovation
Dorien Waasdorp
Owner