3. Promotion Special Events “Barbie. Glance from Russia” The Russian Ministry of Healthcare Actively participated in this project. Each Barbie doll had a special certificate with name of designer. Auction showed that Russian society is ready for charity A U C T I O N
8. Celebrity party “Bye-bye summer” Restaurant “Bistro” Location: Restaurant “Bistrot” Time: September, 26 th Concept: Annual party for celebrities Purpose: To promote UNO as a trendy fun game among celebrities
9. Festival “Domashniy Ochag” Location: Center of Moscow Time: Week-end Place: Central Art House Concept: Family festival Purpose: To rise customers loyalty To introduce new lines Play zones for children
10. Festival “Domashniy Ochag” Introduction of Scrabble Junior Mini tournaments through all event: Scrabble, Scrabble Junior, UNO
11. Toy Fair “Mir Detstva -2007 ” Location: Exhibition Expo center Time: 3-7 th of October Concept: Toy Fair Purpose: Imaging, Brad presence, increase consumers and customers awareness, find new potential partners.
12. Visit of Dr. Kathleen Alfano Location: Center of Moscow Place: Hotel Baltschug Kempinsky Time: 17 th of October Concept: Kids psychological development and effect of toys. Tatiana Lazareva was leading the conference.
19. Special Events Race show Star Galaxy Date : 29 th of March Place : Entertainment center for kids- “Star Galaxy” Theme : Demonstrations of new Hot Wheels tracks “ Trick Tracks” and line of Meccano – “Tuning”
20. Special Events Grand opening “Letniy Sad” Date : 15 th of May Place : Hotel Renaissance Summer Garden Restaurant Guests : VIP clients of Hotel Renaissance: head managers, Representatives of premium segment companies
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22. Special Events Pink Party Renaissance Hotel Date : 18 th of June Place : Hotel Renaissance Guests : VIP clients of Hotel Renaissance: head managers, Representatives of premium segment companies
23. Special Events Major Auto & Scrabble & Date : 3 rd and 25 th of July Place : Major City Guests : Major Holding VIP clients Event: Jazz Party Volkswagen Toureg and Sporty Grand Premier of Volkswagen Tiguan Starting from July 2008 Scrabble has become an intellectual partner of Major auto holding – Largest Automobile Holding in Russia www.major-auto.ru Jazz Party Volkswagen Toureg Sporty Grand Premier of Volkswagen Tiguan
24. Special Events Pi с k-Ni с Afisha Date : 19 th of July Place : Park Kolomenskoe Time: All day long Over 65 000 people
26. Tony Watkins & Scrabble Tony Watkins- leader of “Smokebreakers” ( www.smokebreakers.com ) And President of Electronic Arts Russia ( www.electronicarts.ru )
27. Hot Wheels & Nikolay Fomenko Nikolay Fomenko as a Brand ambassador for Hot Wheels from September 2008 to August 2009
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