Download to read offline
Uploaded byESICImat
Imat 2014
The International Symposium on Tourism Marketing Innovation (IMAT 2014) focused on various tracks including economic intelligence, neuroscience applied to tourism, yield management, and nation branding. It featured discussions led by experts in the field and provided insights into understanding consumer behavior and enhancing tourist experiences. Keynote speakers and moderators contributed to the dialogue on current trends and strategies in tourism marketing.
More Related Content
Imat 2014
- 1. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 IMAT 2014 IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 2. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION IMAT 2014
- 3. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 MAKING OF IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 4. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Making of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 5. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Así se hizoMaking of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 6. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Making of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 7. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Making of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 8. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014Making of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 9. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Making of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 10. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Making of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 11. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Making of IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 12. Making of IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 13. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Track 1Economic Intelligence and Competitive Applied to Tourism IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 14. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 LECTURER Eduardo Olier President of «Instituto Choiseul, Geoeconomía e inteligencia económica» «Clever tourism : the power of cyberspace in tourism» IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 15. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 ROUND TABLE DISCUSSION“Competitive Intelligence and Technology Watch in Tourist Industries”. IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 16. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Fernando Molina Moderator Manager of the Innovation & Research en «Master Tour Alliance Vigilancia Estratégica e Inteligencia Competitiva Turística» Tracks 2014: Economic Intelligence and Competitive Applied to Tourism
- 17. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Tracks 2014: Inteligencia Económica y Competitiva Aplicada al Turismo Gregorio García Secretario de RedIntur Gerardo Malvido R&D + TI Product Manager de AENOR Juan Antonio Gómez Presidente del Consejo Asesor de S21sec Raúl Martín Director General de Economía Silvia Regina Arroyo Universidad de Málaga Especialista en Inteligencia Competitiva Participating
- 18. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Track 2Neuroscience Applied to Tourism: Deciphering Consumer/Tourist Behaviour IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 19. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 «T³: Tech Travel Trends» LECTURER Fabián González Responsible of TIC Projects in IT IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 20. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 ROUND TABLE DISCUSSION“Do We Know Tourists?: Exploring the Hidden Secrets on How to Make Decisions”. IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 21. Tracks 2014: Deciphering Consumer/TouristBehaviour Juan Luis Nicolau Moderator Professor Universidad de Alicante I INTERNATION SYMPOSIUM TOURISM MARKETING INNOVATION IMAT 2014
- 22. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 María López Universidad de Zaragoza Directora General BitBrain Juan Delgado ESIC Zaragoza Consejero de BitBrain Javier Solsano Director de INVATTUR Editor de Papers de Turisme Rafael Mossi Coordinador Gestión de Proyectos en Cámara de Comercio Valencia Participating Tracks 2014: Deciphering Consumer/Tourist Behaviour José Francisco Mazón Presidente de Adlypse
- 23. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Track 3Yield Management IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 24. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 LECTURER Juan Francisco Magaz Anterior Revenue Manager of Iberia «Revenue management: the decisive factor» IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 25. ROUND TABLE DISCUSSION“RevPac: Evolutiontowards a Vision of Customer Value?” IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 26. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Tracks 2014: Yield Management Pilar Talón Moderator Vice-dean of «Extensión Universitaria, Prácticas Externas y Política social URJC» Director of the «Curso Superior Universitario Revenue Management»
- 27. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Tracks 2014: Yield Management Miguel Ángel Fernández Vicepresidente Unión Hotelera Valencia Lydia González Universidad Rey Juan Carlos Experta en Revenue Juan Carlos Sanjuan Director General de Casual Hoteles Esther Chávez Experta en Yield y Revenue Management de la US José Ignacio Sánchez Director Regional de Revenue Management Participating
- 28. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Track 4Nation Branding Intelligence (Spain as a Brand) and Destination Branding. IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 29. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 LECTURER César Vacchiano Senior Consultant of José Manuel García-Margallo. Minister of Foreign Affairs and Cooperation, for the «Spain Brand» Project «Inteligencia de Marca País: España marca de destino.» IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 30. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 ROUND TABLE DISCUSSION“Nation Brand or Local Brand? Strengths, Synergies and Feedback in the Process of Destination Branding” IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 31. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Tracks 2014: Nation Branding Intelligence (Spain as a Brand) and Destination Branding. José María Cubillo Moderator Director of the Marketing Management Department of ESIC Director of the Mesías Project of Vigilance for “Spain Brand” with the Ministry of Foreign Affairs and the High Commissioner
- 32. Carmen Sahuquillo Jefa deMarketing y Comunicación Turística Nora Lado Catedrática Universidad Carlos III Francisco Javier García Presidente de Costa Blanca Óscar Luis González Director de Marketing Operativo de Iberostar José Miguel Rodríguez Catedrático Universidad Autónoma de Madrid Participating Tracks 2014: Nation Branding Intelligence (Spain as a Brand) and Destination Branding. I INTERNATION SYMPOSIUM TOURISM MARKETING INNOVATION IMAT 2014
- 33. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Some of the speakers: Academics Carlos Mario Amaya Universidad de Colima Laura Fernández Universitat Politécnica de València Lázaro Florido- Benítez Universidad de Málaga Pilar Talón Universidad Rey Juan Carlos
- 34. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Some of the speakers: Business’ cases José Antonio Rodriguez CIO & Socio - iplusdinnova Mónica Morales Cámara Oficial de Comercio, Industria y Navegación de Valencia Mª Alejandra Ramírez Consultora Internacional Javier Guardiola Techlam Business Director
- 35. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Closing remarks IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 36. I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014 Symposium Close IMAT 2014 I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 37. Symposium Close IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 38. Symposium Close IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 39. Symposium Close IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 40. Symposium Close IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 41. Sponsors I INTERNATION SYMPOSIUM TOURISM MARKETINGINNOVATION IMAT 2014
- 42. Coffee break IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 43. Coffee break IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 44. Coffee break IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 45. Network Lunch IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 46. Network Lunch IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 47. Network Lunch IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 48. Network Lunch IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 49. Gala Dinner IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 50. Gala Dinner IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 51. Gala Dinner IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 52. Gala Dinner IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION
- 53. Gala Dinner IMAT 2014I INTERNATIONAL SYMPOSIUM TOURISM MARKETING INNOVATION