Presentation given at 'Mobile Phones for the Senior Market' 26/10/09 by Nicky Hickman from Inglis Jane Ltd. First (web only) research results on Sound Barriers: Analysis of Voice as a User Interface for Mobile Applications & Devices.
Senior Market comparison and analysis.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Mpsm Sound Barriers 0.3
1. Voice for Seniors Mobile Phones for the Senior Market 26 October 2009 Nicky Hickman (nicky.hickman@inglisjane.co.uk)
2. What do we mean by VUI? ‘you talking to your mobile, and your mobile talking to you’ Hyperlink to YouTube Video
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4. Seniors are more likely than most to own a mobile 92% 93% 97% Own a Mobile 20% 33% 19% % Working in ICT 93% Europe 3% USA 90% Europe 5% USA 86% Europe 14% USA Geo-location M 41% : F 59% M 51% : F 49% M 53% : F 47% Gender M : F < 25 yrs 12% Overall 100% Seniors 12%
12. We don’t like things that talk… Hyperlink to YouTube Video: Talking Toaster .. because speech is the expression of thought
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Editor's Notes
Caution – this is a self-regulated ‘opinion’ – average of ‘3’ will be different for every user. It’s subjective.
Overall the profile of senior users is very similar to that of the overall survey sample. Showing, as usual that utility is common in all age-groups 1 – Senior Users use less for text messaging and mainly for calling 2 – Use less for listening to Music 3 – Surprising use for browsing internet 4 – Using for the camera and scheduling too
Caution, should have had question ‘overall, how easy do you find it to use a mobile ‘phone.
Seniors thought it should be less acceptable than it is <25’s thought it should be more acceptable - Need to think creatively, mapping the preferences of those around you e.g. ‘train carriage scenario’ ‘dynamic quiet-carriage’ – noise cancellation
This application has been tried on and off over the last 25 years with minimal success. Whenever I have used it, it became very frustrating as many times your voice could not be recognised even after several tries. There was also difficulties with local accents. If these problems could be overcome then maybe it could be useful. The concept is sound, but only if it can be personalized. I find that my Nuance app on my Blackberry is by far the best VUI in a cell I have used yet I've become very happy with voice input on Reqall I would use VUI if it was easier to set up. Only use would be for hands free in the car when driving as I do now some simple training for my own voice is fine, as long as it's very cookbook and simple
“ assuming high reliability” Working memory – essential for voice, declines with age Other – e-book reader Phone control – already in audio moe