Steven Young - Hungry For New Customers: Scaling Referrals

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2015 Advocamp Presentations

AMP TALKS: TRACK 1
HUNGRY FOR NEW CUSTOMERS:
SCALING REFERRAL MARKETING AT
GRUBHUB
STEVEN YOUNG
Senior Director, Acquisition Marketing | GrubHub
#ADVOCAMP

3
On average, process 174,000 orders
a day
Approximately 30,000 online
and mobile ordering
restaurants in 800+ cities
Serve approximately 4.1
million active diners
About GrubHub

4
GrubHub Makes Takeout Better

5
Takeout: Was Broken for Diners
Limited Choices
Frustrating Phone Calls
Long Hold Times
Error-Prone

6
Food Ordering Happiness is Simply Pavlovian

7
Customer Love
Great for cold rainy nights like today.
I don't often vouch for random apps or sites, but if
you're as busy as I am, this sites legit. Ordering
chow for the wife and I on the way from, from my
phone or laptop, tends to be less than $30 and
saves a ton of time having dinner ready to go. Sign
up with this link and it saves us both some scratch.
I’ve used Grub Hub a few times. Works
great. I use it to get xxx to deliver
breakfast on Sunday mornings when I
am late getting my cab paperwork done.
Easy. And safe with this
cold weather.
It's like Uber... But for food.
Having food delivered to me
because I'm finishing my
winter break in my pajamas.

8
Impact of Reward Test on Referral Funnel
Dec Jan Feb
Reward 1
Advocate Clicks Advocates Friend Clicks Conversions
Dec Jan Feb
Reward 2

AMP TALKS: TRACK 1
HUNGRY FOR NEW CUSTOMERS:
SCALING REFERRAL MARKETING AT
GRUBHUB
STEVEN YOUNG
Senior Director, Acquisition Marketing | GrubHub
#ADVOCAMP

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