Is SEO a scam? This is a question many business owners have wondered. The truth is that search engine optimization can be an extremely powerful way to get your business new customers and clients. The problem is that there are many so called experts out there who love to take advantage of business owners who simply don't know what's good or what's bad for their business. In this presentation you will learn the biggest things you need to look out for when choosing an SEO company. The information here may quite literally save you thousands of dollars.

1. 5 Ways SEO Companies
Will Scam You
How You Can Save Your Business
Money & Frustration
Welcome to the Presentation!

2. 5 Ways SEO Companies
Will Scam You
How You Can Save Your Business
Money & Frustration
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3. This presentation has a YouTube video embedded. You
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Knowledge is Power

4. 1.Building Spammy & Junky Links
2.Making Ranking Guarantees
3.Long Term Contracts
4.Lack of Synergistic Search Knowledge
5.Outdated Theories with No Testing
5 Ways SEO Companies
Will Scam You

5. The goal here is for you to quickly learn how to
protect yourself from questionable practices that
may not only cost you massive amounts of funds…
…but could also ultimately damage your
business and your reputation.

6. Many business owners
know that having a
major presence on the
internet is vitally
important…yet they do
not fully understand the
complicated and
somewhat abstract
nature of SEO.

7. We will share with you FIVE major things you should look
out for before choosing an SEO company for your business
which your livelihood depends.

8. If an SEO mentions anything about article directories,
web 2.0 properties, wiki links, .edu and .gov links, then
you will immediately know they have absolutely no
idea what they’re doing.
If any company mentions that they plan on sending
thousands of “multi-tiered link wheels” and “pyramids”,
watch out! This practice is absolutely frowned upon by
search engines which are definitely capable of finding and
penalizing sites using these practices.
#1. Building Spammy & Junky Links
The absolute #1 problem that business owners should be aware of
when looking for help with their SEO is the practice of building high
numbers of “Spammy” links.

9. Do not build thousands of useless and/or
damaging links to your main website. It’s not a
numbers game. You need to “EARN” links
rather than “BUILD” them.

10. #2. Making Ranking Guarantees
It is absolutely impossible to make ranking guarantees. Unless
this SEO guy is a hacker working for Google and Bing, there
is no way of knowing for sure the exact rankings any website
will have in the search results.
Companies will often make this promise when pitching
their services just to close the sale. After they have you
on the hook for 3-6 months with poor results they will tap
dance, back pedal and start talking about the complexities
of algorithms and such. You’ll end up wasting thousands
of dollars and possibly getting your site penalized.

11. Any legitimate SEO company should have a
systematic plan already in place for your website.
This plan should start with an on-site SEO audit
and competitive market analysis.
After the backlinking and social profile research has
been completed, a comprehensive plan needs to be
designed and implemented for long term success.

12. #3. Long Term Contracts
Beware of getting locked into long term contracts of 6-12
months. You should have the freedom to decide if you believe
this company is doing the work that they promised to do. If not,
you should have the right to cancel at any time with no
questions asked.

13. You should know that search engine optimization is
a long term commitment for your business. So be
prepared for results to start showing in 30-90 days.
With that said, if you are totally unsatisfied with
the services being provided, you should have
every right to cancel anytime you desire.

14. #4. Lack of Synergistic Search Knowledge
Today’s search engines give much authority to websites and
brands that have a widespread internet presence.
If an SEO company is ignoring the importance of brand
awareness marketing, social media integration and reputation
management, then they are totally behind the times.

15. Make sure you are getting Google My Business Optimization
(formally known as Google+ Local Places).
Have systems in place for customers to easily leave reviews,
encourage social media sharing and advertising.
Make sure your website is continually updated
with useful content. This content should be syndicated
through various online sources.

16. #5. Outdated Theories with No Testing
It is a very sad fact that many people selling SEO services have no knowledge of what
practices are currently acceptable to achieve great search engine results.
As mentioned earlier, many are still using or outsourcing
the use of completely outdated tactics that will
ultimately damage your website. Their sales pitch is all
fluff without any evidence that these theories are still
working with modern day search programs.
SEO salesmen come well prepared with talking points and
rehearsed scripts but don’t buy into it without trusting
they will be working with the purpose to actually get you
more clients and customers.

17. You need to decide on a company that is going to
provide you with the high quality services they promise.
Forget about fancy sales pitches with
elaborate PowerPoint slide shows, pie charts and
graphs. Forget all the fancy technobabble.

18. Make sure your SEO
company provides you
with a full marketing plan
that goes well beyond
outdated link building
schemes.
The bottom line is that you
want your SEO company to
bring you more customers,
clients and revenue.
We hope we’ve helped inform you so you know what to
look for when growing your business presence online…

19. 5 Ways SEO Companies Will Scam You
How You Can Save Your Business Money & Frustration
SHARE on LinkedIn, Facebook, Google+ and
Twitter so you can help other business
owners…Thanks!

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