Education Technology in the US — Market Intelligence — Q3 2014 — InsightsEd

Education Technology
Market Intelligence —
US
© Indalytics Advisors info@insightsEd.com www.insightsEd.com
July — September 2014
October 2014

Education Technology in the US — Market Intelligence — Q3 2014
©Indalytics Advisors Pvt. Ltd l www.insightsEd.com l 1
TABLE OF CONTENTS
About the Report
Statistics on US Education Technology Space
Market Intelligence in the US Education Technology Space
New Edtech Products and Programs
New Edtech Mobile Apps
Edtech Assessment Companies Launching New Products
Platforms, LMS and SaaS Products
New Tools for Educators
Introduction of Language Learning Products
Community and Crowd–sourcing Products
Collaboration in the US Edtech Space
Expansion of Edtech products
Investments in EdTech Space
US Education Statistics
Education demographics in the US
Use of technology in education
List of Organizations Mentioned in the Report

LIST OF FIGURES
Figure 1: Trends in US Education Technology — July 2014–September 2014
Figure 2: Number of Educational Institutions in the US — Public and Private
Figure 3: Enrolment in US Schools — by Levels of Education
Figure 4: Enrolment in Educational Institutions in the US — Public and Private
Figure 5: Enrolment in US Schools — by Levels of Education
Figure 6: % of US Schools having Internet Access
Figure 7: % of US Schools having Instructional Computers in Classrooms
Figure 8: % of US Schools having Laptop Computers on Carts
Figure 9: % of US Schools having Wireless Access
Figure 10: Mobile Phone Usage in the US — By Family Income
Figure 11: Mobile Phone Usage in the US — By Activities on Mobile Phones
Figure 12: Use of internet for job training and online courses — 25 years and above
Figure 13: US Government Spending on Education and Training — 2014–2015
Figure 14: % of US Households with Computer and Internet Usage — By Age of Householder

ABOUT THE REPORT
InsightsEd Edtech Market Intelligence reports are intended to help the
readers keep themselves abreast with all the latest activities in the global
educational technology space, in a concise manner.
The reports discuss strategies of major edtech players across the globe,
and present them in form of key trends. The reports are targeted toward
edtech companies as well as investors — to help them make informed
decisions.
‘Education Technology in the US — Market Intelligence’ discusses the
adoption of technology in the US education sector. The report discusses
the current market potential of use of technology in education. It
segregates the users of internet and computation devices, as well as
students — to gauge the use of technology in specific verticals.
The report further discusses the latest trends in educational technology
space, as well as the activities of key players — to leverage the trends, and
increase their market share. The time period considered for analyzing the
space is July 2014 — September 2014.
In case you have a specific query regarding this report, or want some
additional information, then please feel free to write to us at
info@insightsEd.com.

NUMBER OF PAGES
51
DATE OF PUBLICATION
October 2014
PRICE OF THE REPORT
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Multi User/ Enterprise: US$750
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STATISTICS ON US EDUCATION TECHNOLOGY SPACE
FIGURE 1: TRENDS IN US EDUCATION TECHNOLOGY — JULY 2014–SEPTEMBER 2014
Source: Indalytics Advisors
New Edtech Products
and Programs
New EdTech Mobile
Apps
EdTech Assessment
Companies Launching
New Products
Platforms, LMS and
SaaS Products
New Tools for
EducatorsIntroduction of
Language Learning
Products
Community and
Crowd–sourcing
Products
Collaboration in the
US Edtech Space
Expansion of Edtech
products
Investments in
EdTech Space

MARKET INTELLIGENCE IN THE US EDUCATION
TECHNOLOGY SPACE
NEW EDTECH PRODUCTS AND PROGRAMS
US edtech sector has witnessed emergence of several new edtech
products and platforms in Q3–2014.
Education.com has launched Brainzy — online learning program designed
to focus on reading and math skills of children aged 3–7. Brainzy is
available in monthly subscription for US$6.99 or annual subscription,
resulting in US$3.99 per month. The program also enables parents or
teachers to track progress and performance of students.
Music Learning Theory, concept developed by University at Buffalo in 1970
to analyze how music is learned, is introducing an online program —
Advanced Graduation Certificate. The program is for students who have
completed their graduation from an accredited institute. The program
helps educators and students to apply their knowledge obtained in MLT in
any individual teaching settings. The course would focus on use of MLT in
in music classroom at deeper level.

US EDUCATION STATISTICS
EDUCATION DEMOGRAPHICS IN THE US
US — as per the National Center for Educational Statistics — had 98,328
public schools and 30,861 private schools, and 2,011 public higher
education institutions, and 5,233 private higher education institutions, as
of 2012.
There are an estimated 77.63 million people enrolled in various
educational institutions across the US, in 2014. Out of these,
approximately 55.59 million (71.6%), are enrolled in K–12 schools, while
approximately 22.04 million (28.4%) are enrolled in postsecondary
educational programs.
FIGURE 2: NUMBER OF EDUCATIONAL INSTITUTIONS IN THE US — PUBLIC AND PRIVATE
98,328
2,011
30,861
5,223
Elementary and secondary
schools
Postsecondary Institutions
0% 20% 40% 60% 80% 100%
Public Institutions Private Institutions
Date: 2012

LIST OF ORGANIZATIONS MENTIONED IN THE
REPORT
1871
2U Inc.
30hands Learning
500 Startups
Aarin Capital
Achieve3000
ACT Inc.
Activate Instruction
AirPaper
Akademos Inc.
American Farm Bureau Foundation for
Agriculture
American University of the Caribbean School
of Medicine
Apple Inc.
Ares Capital Corporation
Balefire Labs
Bancroft
Becker Professional Education
Beenos
BenchPrep
Bluffton University
Boston University
Boundless Learning Inc.
Braintree
Brainzy
Broadspire
Buffalo Graduate School of Education
Carnegie Mellon University
Carrington College
Cervin Ventures
Chicago Ventures
Citrix Inc.
Clever Inc.
CNK Digital
Co.Lab
Codio

Colorado Technology Association
Compass Learning
C-Suite Network
Darden School of Business
Developmental Teaching LLC
DeVry Education Group
Digedu
Discovery Education
Drive Capital
Duolingo
DynaVox Systems, LLC
East Ventures
ed2go
Ed4online
EdCast
Edgenuity Inc.
Edmodo
Edswell
Educata
Education.com
EdX
Embry-Riddle Aeronautical University
EMC Publishing
Entellect Limited
ExamTime.com
Facebook
Fieldglass
Florida National University
Flutter
FUEL Education
G2T3V
Georgetown University
GetSet
Girard Education Foundation
Google Inc.
Grand Valley State University
Griffith Tutoring
Habermaass GmbH
Harvard University
Helix Education Inc.
HP
IBM

ICONIQ Capital
Innovation Endeavors
Insight Venture Partners
Instructure
Intel Corporation
Internet2
Kapor Capital
Kentucky Community and Technical College
KGC Capital
Khan Academy
KneoWorld
Knight Foundation
LightSpeed VT
Maas360
Massachusetts Institute of Technology
Menlo Ventures
Mercy
MightyMeeting
MindEdge Inc.
Moodle
MultiView
MyPath
Nassau BOCES
NewSchools Venture Fund
Newsela
Northwest Evaluation Association
Note Bowl
Novel TMT Ventures
NovoEd
Oakwood University
Okpanda
Oracle Corporation
Owl Ventures
Pacific Metrics Corporation
PageWerk
Panorama Education
Pear Deck
Pluralsight LLC
Public Broadcasting Services
Ranku
Regent Education
Renaissance Learning

Resolute Ventures
Rice University
Rosetta Stone Inc.
SAS
Smart Coos Inc.
SoftBank Capital
Sorenson Capital Partners
Southern Methodist University
Stanford StartX Fund
StudyRoom
Syntonic
The Social+Capital Partnership
Thrive15.com
Tiggly
Today Canvas Network
Treehouse
Udacity
University at Buffalo
University of California Berkeley
University of Minnesota
University of Montana
University of North Carolina
University of Texas System
University of Wisconsin-Madison
Versal
Vice Sports
Victoria College
WebWise Education
WeLearnedit
Wellesley College
Werkz Publishing Inc.
WeSpeke Inc.
Western Governors University
Weston Public High School
Wexford University
WGVU Public Media
Wiley College
Wyndham Hotel Group
xTuple
Zoomi Labs

DISCLAIMER
No part of this publication may be reproduced, stored in a retrieval system or transmitted
in any form by any means, electronic, mechanical, photocopying, recording or otherwise,
without the prior permission of the publisher, Indalytics Advisors Private Limited.
The information contained in this report is of a general nature and is not intended to
address any particular individual or entity’s circumstances. Although proper care has been
taken to provide accurate and timely information, there can be no guarantee that such
information is accurate as of the date it is received or that it will continue to be accurate
in the future. The publisher should not be held liable for any discrepancy in the
information. No one should act upon such information without appropriate professional
advice after a thorough examination of the particular situation.
Publication Volume: IED-14-US-03
Publication Date – October 2014
© 2014 Indalytics Advisors Private Limited
For further information, please contact
info@indalytics.com

Education Technology in the US — Market Intelligence — Q3 2014 — InsightsEd

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