A new infographic from Incite. Stats and charts taken from marketing executives across the world. We focus on * The key disruptive trends in 2014, * The core departments that marketers must collaborate with * Different approaches in Europe vs the USA * Content Marketing Adoption and Future Plans * Data Priorities for marketers and much more. To get weekly benchmarks and analysis on marketing, head to www.incitemc.com.

1. The year
in marketing
in numbers
All of our findings, all in one place
Thousands of responses from your peers in marketing across the Fortune
1000 brands have helped to ensure this infographic is as relevant to your
role as it can be. For an in-depth look at what these insights mean for the
future of marketing, check out our white paper at bit.ly/IncPeacekeeper
53% 27%
west vs europe:
What are the top priorites?
75%
of the West
Coast said
storytelling
multi
56%
of Europe said
Brands & Agencies:
Are They On the Same Wavelength?
vs 62% of Agency Marketers
and
channels:
only and
35%
of marketers said their
top priority was
better
understanding
their customers
38%
of marketers said their
bottom priority was
securing and
protecting
information
priority
bottom
priority
the weakest, the strongest
digital
top
social mobile traditional
the most confident
the least confident
the most consistent messaging
social 31%
digital 30%
traditional 28%
other 6%
mobile 5%
mobile 35%
social 26%
traditional 25%
digital 12%
other 1%
digital 56%
social 44%
traditional 38%
mobile 16%
other 4%
of marketers say that
working with other
departments
is increasingly important
of marketers say that
agile marketing
is going to be the most
disruptive trend of 2014
Which departments do you
need to work with?
critical important neutral unimportant redundant
Communications it human resources legal other
of marketers said it was
critical to work with
Communications
6%
said the
same for
Legal
65%
said it was
unimportant
or redundant
said the same for
IT
Customer-Centricity multi-channel
67% of Agency Marketers
rated CRITICAL
55% of Brand Marketers
rated CRITICAL
rated CRITICAL
56% of Brand Marketers
rated CRITICAL
vs
we’re going to be seeing a lot more
content
63%
don’t feel
like they produce
more content
than their competitors
75%
intend to increase
their content output
by at least 15% over
the next six months
69%
of marketers were
happy with
their content
over the last six months
63%
of marketers who weren’t happy
with the quality of their content planned to make more regardless
data:
new uses, changing perceptions
data priorities for marketers
BETER UNDERSTAnding customers finding actionable insights protecting
customer information measuring marketing roi sharing data organization-wide
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channel
marketing
making the move from
campaign-based marketing to
a ‘storytelling’ approach
ensuring a multi-channel approach
works in harmony to hit customers
when they’re listening
Overall, the West Coast seems way more enthusiastic
about the hottest marketing trends. Are they cutting-edge, or easily dazzled?