Falcon's Invoice Discounting: Your Path to Prosperity
Presentation1.pptx
1.
2. What is product line pricing?
• Product line pricing is a multi-tier design system
for selling the goods or services that a company
produces. Product line pricing is a tool that
businesses use to create the perception of
different quality levels for products in the minds
of the consumers they target. Companies often
have completely unique marketing campaigns for
their various product tiers, and many
organizations seek to establish a sense of elitism
with their brand or higher-tier products using
product line pricing.
3. What is price Segmentation ?
• Price segmentation involves charging different
prices to different customers for a product or
service that is the same or similar. It is a
strategy that is very common as customers
will face different prices when going to
cinemas or when using vouchers in different
shops.
4. What is a Complementary Product?
• What are complementary products examples?
• A complementary good is a product or service
that provides value to another product or
service. In other words, they are two things
that the customer utilises in conjunction with
one another. Cereal and milk, for example, or
a DVD and a DVD player
5. Complementary demand
• When two goods are complements, they
experience joint demand - the demand of one
good is linked to the demand for another
good. Therefore, if a higher quantity is
demanded of one good, a higher quantity will
also be demanded of the other, and vice
versa.
6. Package pricing
• A price that includes everything so that each
product or service is not charged for
separately: They may be willing to give you a
package price if you buy lots of equipment
and have it installed by them.
7. What are substitute goods?
• Substitute goods are similar products that a
customer may use for the same purpose. Your
customers may choose the product they prefer if
it's available and consider substitutes if the price,
availability or quality of their preferred product
changes. These changes also often influence the
demand for an item. A substitute good may be
perfect or imperfect. A perfect substitute is a
product that's identical to the original item, while
an imperfect substitute is a product that's similar
but noticeably different from the original good.
