2. Learning Objectives
• Understand how to create an effective
digital marketing strategy
• Plan for your digital marketing business
• The current trends
3.
4. Digital Marketing
It is a series of actions
that are going to help
you achieve your goals
using online marketing.
5. Strategy
It is a road map which
tells every action you
take for your success.
8. Step 1: Define Goals
Having clear objectives
helps in creating a better
strategy
9.
10. Step 2 : Analyze every
area of Business
• Who are our customers online
• What is the strength and weakness of our product
or service
• What are underused opportunities
• Your features and pricing
11. 5 Different Areas Of
Analysis
• Create your buyer persona
• Effective Marketing Channels
• Competitor Analysis
• Product Analysis
• Existing digital Channels
