Presentation by Tim Geenen, Demand & Partnerships at Improve Digital

1. Brussels
March
2013
Tim Geenen
Diving into the Demand & Partnerships
Private Ad Exchange
and the evolution of
Programmatic Premium
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2. 2

3. The world I live in…
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4. The clients we work with…
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5. 3 things
1. Automation will happen
2. Reducing cost of Sales
3. Focus on
knowledge, opportunity &
control
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7. Programmatic is main-stream in US
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8. Thanks to @MEindhoven
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9. Have a look at Sanoma Media’s
showcase here…
http://www.improvedigital.com/en/show
case
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10. SANOMA MEDIA STRATEGY
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11. SANOMA MEDIA STRATEGY
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12. REAL TIME BIDDING
Sanoma Media NL - RTB Revenue Share
2012
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13. 30 10
GROWTH OF REAL-TIME BIDS 9
26 billion
25
23 billion 8
21 billion
7
20
17 billion 6
15 5
Advertisers x1,000
Billions
2012
4
10
8 billion 3
7 billion 8 billion 7 billion
6 billion
5 billion 2
5
3 billion
2 billion 1
- 0
Total bids Advertisers
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13

14. 0.00001
0.000009
GROWTH OF REAL-TIME BIDS
0.000008
0.000007
0.000006
Liquidity
0.000005
Billions
2012
0.000004
0.000003
matters!
0.000002
0.000001
0
Advertisers
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17. 2012
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18. SSHHTT…
30% Revenue = Programmatic
45% Volume = Programmatic
13% Volume = RTB 18
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21. SSHHTT
The reduction in cost of
sales, can result in a
higher net bottom line
for publishers … 21

22. Deal_ID
AKA
Direct Deals
Preferred Deals
Private Seats
Private Market Places (PMP’s)
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23. <<<<Technical Provider>>>
<<<<Buyer>>>>
<<<<Buyer_id>>>>
<<<<Advertiser, mixed or specific, if specific please name>>>>
<<<< Publisher>>>>
<<<<Sites>>>
<<<<Geo Targeting>>>>
<<<<Any other Targeting Requirements>>>>>
<<<<Pricing Model, Fixed or Dynamic>>>>
<<<<Minimal Price in USD>>>>
<<<<Start Date>>>>
<<<<End Date>>>
<<<<deal_id – to be inserted when line item is generated in 360>>>>
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31. The Future outlook…
 Wide adoption of Programmatic Advertising by
publishers
 Video RTB ramping up
 Mobile at scale skipping the manual era and
move straight to programmatic
 Data Management and Big Data become key
topic for publishers
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32. Recap
1. Automation will happen
2. Reducing cost of Sales
3. Focus on
knowledge, opportunity &
control
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33. ABOUT
IMPROVE
ABOUT
DIGITAL
,,
,,
If you need Tim Geenen
VP, Demand & Partnerships
further
+31 (0) 649 235 483
t.geenen@improvedigital.com
Improve Digital
information Headquarter
Van Diemenstraat 192
, let’s get in 1013CP Amsterdam
touch
www.improvedigital.com @TimGeenen
today!
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