4. It Starts with The Strategy
CORPORATE THEMES AND MESSAGES
CHANNEL THEMES AND MESSAGES
OBJECTIVES
TACTICS
(Includes Audience, Messaging, Communication Vehicles & Timing)
DELIVERABLES
5. The Editorial Calendar
CORPORATE THEMES AND MESSAGES
CHANNEL THEMES AND MESSAGES
OBJECTIVES
TACTICS
(Includes Audience, Messaging, Communication Vehicles & Timing)
DELIVERABLES
10. The Results
1 week after -> 1 week before
Informed Channel Sales Team
Doubled Webinar Attendance
40+% Email Open Rates
137% Increase in User Logins
11. Big journeys
begin with
small steps.
• Invited to the table
• Integral to product planning
• Significant route to market
• Clear path to $ and expertise
12. • Easy as 1-2-3
• Increases Collaboration
• Amazing Results
You Need
to Do It!