1. DOROTHY THE DONOR
Dave The Donor
Volunteer Mike & Marry
"Happiness is for everybody no
one deserves to be sad for any
reason."
Age: 35 years old
Work: School Teacher
Marital Status: Married/Single
Family: 1-2 Kids/Husband
Resident: Randolph County, NC
Income Level: $30,000 to $50,000
Education Level: High School
graduate or Higher
Personality
Introvert Extrovert
Analytical Creative
Conservative Liberal
Passive Active
Binding Giving
Goals
I want a safe heaven from danger.
To make my living place safe ensure no violence at home or
work place by helping the victims or their families.
Everyone has the right to live the way he/she want to live.
I want my daughter/son to have friends from healthy and happy
families.
Needs from website
Contents about specific projects.
Information about mission of the RFCC.
Current news and activities about the RFCC.
Bio
Dorothy lives a busy life. She and her husband have demanding
jobs. She work hard but her family is her first priority. At the same
time, she understand the need to raise her kids in a safe
community. She believes that a happy and healthy community is
the result of collective efforts of its residents.
Habits:
She is the primary grocery shopper at home and goes 1-2 times a
week. She goes to large grocery store(s) on the weekend to
stack up for the week. She does not mind the shopping process
when she is not in a rush.
Frequently shop at:
Walmart, Foodlion, Lowes foods, Aldi, Family Dollar
Tech Savy:
Dorothy internet to surf, check email, share things on social
networks especially on Facebook. On average she is online 2-
3 hours daily for work and personal needs.
She currently owns: Laptop, iphone or android phone, ipad or
kindle
She active on: Facebook, Linkedin, Twitter, YouTube, Instagram
Motivations
Incentive
Fear
Achievement
Growth
Power
Social
Brands
A collection or list of the user's favorite brands.
Preferred Channels
Traditional Ads
Online & Social Media
Referral
Guerrilla Efforts & PR
"I donate regular, it's something I feel
strongly about it and I am proud to
say I rarely miss an appointment or
schedule meeting".
Age: 42 years
Work: Technician/Worker/officer
Family: Married with Kids
Location: Resident Randolph
County, NC
Income Level: $30,000 to $ 50,000
Education Level: High School or
Higher
Personality
Introvert Extrovert
Analytical Creative
Conservative Liberal
Passive Active
Binding Giving
Goals
I want a safe heaven from danger.
To make my living place safe ensure no violence at home or
work place by helping the victims or their families.
Everyone has the right to live the way he/she want to live.
I want my daughter/son to have friends from healthy and
happy families.
Needs from website
Contents about specific projects.
Information about mission of the RFCC.
Current news and activities about the RFCC.
Bio
Dave and his wife both work full time. Dave make 5 figure
income and his wife also make good amount but with both
income they make good living. This income allow them to donate,
both are regular donor but they donate to different organizations.
Habits:
Dave like to involve with community events, he is member
at YMCA and regularly participate in activities there. Dave is
hypertensive but he feel good because he give especial attention
to his food. He like eat vegetables and fruits and make sure to be
an important content of his diet. For this he regularly visit
the grocery stores like 1-2 times a week. He also exercise 2-3
times a week at YMCA.
Frequently shop at:
Walmart, Foodlion, Lowes foods, Aldi, Family Dollar
Tech Savy:
Dave use internet to surf, check email, share things on social
networks especially on Facebook. On average she is online 2-
3 hours daily for work and personal needs.
He currently own's: Laptop, iphone or android phone, ipad or
kindle
He is active on: Facebook, Linkedin, Twitter, YouTube
Motivations
Incentive
Fear
Achievement
Growth
Power
Social
Brands
A collection or list of the user's favorite brands.
Preferred Channels
Traditional Ads
Online & Social Media
Referral
Guerrilla Efforts & PR
"We rise by lifting other".
Age: 14-18 years
Studying: High School/RCC
Family: Living with Parents/None
Location: Randolph County, NC
Residential Status: Own
Home/Apartment
Personality
Introvert Extrovert
Analytical Creative
Conservative Liberal
Passive Active
Goals
Finding volunteering activities/positions/opportunities.
Finding information of events.
Finding information on organization, and seeing if
the organization match in regards to skills and interest.
How to apply and who to contact.
Bio
Mike and Marry are good students and want to contribute to the
community. Although they can not give community financially but
they think that they can make the most significant impact by
volunteering their services. They are always looking to see what
position or activities available to volunteer at school, or in
community.
Needs from website:
Information on volunteering services.
Information about the organizations mission.
Information on upcoming dates and events.
Application forms and contact information.
Scenario:
Mike and Marry are looking for organization to volunteer for, and
heard about RFCC from school Principal notification and through
their teacher during class discussion about volunteering
opportunities in RFCC and their teacher ask them to watch 6
minutes video available on RFCC Facebook page and write a one
page note for extra credit. They watched the video and after that
they are looking forward to work for RFCC and what to know what
sort of time commitment is required. Through this video, in which
Ashley describe that how RFCC help her and change her life,
they realized that RFCC is a great blessing in their community.
They are committed to applies through RFCC website and gets
an email about the volunteering opportunities for "Little Things
Matters", activity.
They frequently go for shopping with parents at:
Walmart, Foodlion, Lowes foods, Aldi, Family Dollar
Tech Savy:
Currently own's: Laptop, iphone or android phone, ipad or kindle
He is active on: Facebook, Linkedin, Twitter, YouTube, Instagram
Motivations
Incentive
Fear
Achievement
Growth
Power
Social
Brands
A collection or list of the user's favorite brands.
Preferred Channels
Online & Social Media
Guerrilla Efforts & PR