CIBBVA

1. Evidence Based Social Media
Francisco Lupiáñez-Villanueva
@flupianez
www.ictconsequences.net
Professor Universitat Oberta de Catalunya
Investigador de l’Internet Interdisciplinary Institute

3. 2.6B€
3.5B€
1.4B€
IVORY
TOWER
TRUTH TO
POWER
NOT
SIGNIFICANT
CASTLES IN
THE AIR
ACTIONS
EVIDENCE
WEAK
ROBUST
NOT USED,
and/or USEFUL,
and/or USABLE
USED,
USEFUL,
USABLE

4. Francisco Lupiáñez-Villanueva www.ictconsequences.net @flupianez

5. Health Information Sources
Trust
Awareness
Material
Skills
Usage
ICT for Health READINESS
Evaluation
Usefulness
Learning
Social life
ICT for Health ASSESSMENT
Health care Demand
Health Management
Health care Quality ICT for Health IMPACT
Individual uses
Social uses
BARRIERSEMPOWERMENTTRIGGERS
ICT for Health MOTIVATION
Motivation
Material
Skills
Usage
ICT ACCESS
Social cohesion
&
Social capital
Distribution of
Health
and well-being
Material
circumstances
Social Cohesion
Psychosocial factors
Behaviour
Biological factors
Intermediary
determinants
Health System
Technological properties of ICT (hardware, software, content)
SocialdeterminantsofICTforHealth
SOCIOECONOMIC AND POLITICAL
CONTEXTPersonal categories
- Age/generation
- Sex/gender
- Race/ethnicity
- Intelligence
- Personality
- HEALTH/ABILITY
Positional categories
- Labor
- Education
- Household
- Nation
Structural determinants
Willingness to use ICT
for Health
ICT FOR HEALTH ACCESS
PARTICIPATORY HEALTH

6. Social media usage - Age

7. Information and
Communication
Usage
Awareness
Skills
Willingness
Information & Communication Usage

8. Services & Devices
Usage
Awareness
Skills
Willingness
Services & devices usage

9. Web 2.0 uses
Internet Health
Information
Willingness to use

10. Services and
Devices
Willingness to use

11. SOCIAL ENGAGEMENT
BEYOND INFORMATION
FOSTERING ADVANCE
USES
Willingness to use

12. Qualityofcare
andHealthybehaviors
Healthcare
access
Impact

13. COMPLEMENTARY
SUBSTITUTION
HEALTH PREVENTION
AND
PROMOTION AS
SERVICES
Impact

14. Traditional media
Health professionals
Social media sources
Institutional Trust
Companies Trust
Health information & Trust

15. Health is also social
Social engagement
Household participation
Peers

16. 0%
20%
40%
60%
80%
100%
37,5
44,6
10,8
1,3
5,8 Super user
Advance user (Services
& Devices)
Medium user
(informa on &
comuminca on)
Low User
Non user
Social media pyramid

17. Social media pyramid - Age
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Non user
Low User
Medium user (informa on &
comuminca on)
Advance user (Services & Devices)
Super user
16-24 25-54 55-74

18. 0% 20% 40% 60% 80% 100%
Non user
Low User
Medium user (informa on &
Advance user (Services &
Super user
None 1 Health problem
2 Health problems More than 2 health problems
Social media pyramid – Number of health problems

19. 0% 10%20%30%40%50%60%70%80%90%100%
Non user
Low User
Medium user (informa on &
comuminca on)
Advance user (Services &
Devices)
Super user
Yes No
Social media pyramid – Diabetes

20. Francisco Lupiáñez-Villanueva www.ictconsequences.net @flupianez

21. Citizens
Health
Professionals
Health
organisations
Tech uses
Web 2.0
Basic uses
Individual uses
Services &
devices
Information &
Communication
ICT Readiness
ICT for
Health Usage
Intra-mural
Patient & Drug
management
Extra-mural
Awareness and
readiness
Socio-economic and
technological barriers
Quality
Throughput
Activity
Throughput
Triangulation

22. THANKS… please contact me if you
know the impact of yobingo
Francisco Lupiáñez-Villanueva
@flupianez
www.ictconsequences.net