Invited Intervention (10min) for the Embedded Systems and Advanced Computing section of the European Commission's Competitiveness Week Workshops (in preparation for Horizon 2020).

1. European Commission Workshop ...
 Competitiveness Week, Brussels 17-20sep12
 Embedded Systems and Advanced Computing – 18sep12
 10 Minutes + Brief Q’s
 Intervention to include Commentary on the EC’s Draft Strategy Document (11sep12)
 Invited Intervention (See Presentation) - Specific Points to Include ...
 Cross-Cutting Businesses have Fragmented Markets – By Definition!
 Let Business chose its own Market Opportunities (The EC should only point-out where (public) money is likely to be spent)
 Patents ≠ Intellectual Asset management ≠ IP ≠ Intellectual Property
 Market ≠ Market (Societal Challenges ≠ Business Opportunities for eg:ARM)
 Beware: Local Skills Availability can be offset Internationally (Business will not fail through lack of EU skills)
 Open Software is not a direct Business opportunity in itself; but may still be justified to develop a market (A Platform).
 Platforms are not all the same: ARM CPU, Boolean Logic, CMOS, DVD, C++, html, FTP, GSM, USB, Automotive chassis, GPS,
Apple’s 32 pin interface, Spanners, ECLIPSE, Linaro, Standards (Proprietary and Open).
 Economics is a Social Science: Economists come from various Social backgrounds. Equations indicate Relationships, but are
generally not Commutative ... Don’t trust nested equations.
 To judge the value of support; you must understand how Economic Contributions are made! (See “Income Approach”).
 Is funding getting to the Right/Best Targets? (Eric Schutz, Artemis: “When we have the money; they show up!”)
 SME Participation in EU Projects can be very bad (for them); SME Emergence is a good within a Project.
 Europe is 5% of the world population (25% of the world economy), so in a level playing field we would expect that 95% of
‘anything’ to be supplied by the ROW! Even 75% would indicate a significantly bias in ‘our’ favour!!
 Europe is not Uniform, so we should not try and achieve the same things in each country (do what you are best at).
 FP8 should support the EU end of International Collaborations which will benefit Europe.
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2. 2v3
Prof. Ian Phillips
Principal Staff Eng’r,
ARM Ltd
ian.phillips@arm.com
Visiting Prof. at ...
Contribution to Industry
Award 2008
European Commission Workshop
Competitiveness Week
Brussels 18sep12
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3. Electronic Systems Underpin 21C Society
 Visibly ...
 Cameras, Tablets, TVs, Printers, Readers, Navigators, Audio, Phones, ...
 Personal and Loved ...
... But not VITAL
 Invisibly ...
 Banking, Medical, Energy, Security, Transport, Logistics, Robotics,
Communications, ...
 Impersonal, Invisible and Unapreciated ...
... Yet are VITAL to our Society and Economy
 We are heavily dependent on them today ...
... and will be increasingly so tomorrow.
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4. Electronic Systems Products are Complex
 The Alloy of Many Advanced Technologies, Methods & Tools
 Their Entire Life-Cycles are Global today ...
 Research to Recycle (Through: Design, Reproduction, Installation, Maintenance, Use, etc).
 Significant Employment-Based Economic Contributions1 to all Nations
Involved in the life-cycle
 We have not lost control to the East and USA ...
 Nobody ‘owns’ the entire life-cycle or value-cycle of even one ES Product;
so don’t waste effort trying to achieve it!
 More realistic to achieve a balance of dependency;
where they need our contributions as much as we need theirs!
1: See “The Income Approach” to GDP Computation
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5. Changing More Than We Realise...
10nm
X
Approximate Process Geometry
100nm
1um
Transistors/Chip (M)
Transistor/PM (K)
10um
100um
ITRS’99
... x More Functionality In-a-Chip in 20 yrs!
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6. Societal Challenges ...
 Are Just Indicators of where Governments intend to spend ...
 Urbanisation (Smart Cities)  Food/Water
 Health (eHealth)  Ageing Society
 Transport  Sustainability
 Energy (Smart Grid)  E-Inclusion
 Security  Economics
 Environment  Etc.
 Whilst ...
 Electronic Systems will be fundamental to whatever
solutions are implemented to Societies Challenges ...
 They will not be the Best Businesses Opportunities ...
... Nor create the Biggest Direct Economic value to Europe.
 However ...
 Objective ought to be that European Electronic Systems Community’s Technologies
and Capabilities# are exploitable in Europe’s Societal Challenge markets ...
... But in much greater ‘quantity’ in wider Global Markets
# More diverse than nano-electronics
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7. ES and AC Draft Strategy Document
 Proposed Four-Pronged Strategy: Basically good ...
 To Reinforce Europe's lead industrial position in Embedded Systems
Yes BUT...
 Europe does not lead across all of ES; though we do in significant (Cross-Cutting) parts.
 Need to be much more focused about support initiatives.
 To Support Road-Map Based Research and Innovation
Yes BUT...
 Technology Roadmaps, not Application Roadmaps; and from ETP’s and LEITs ... not JTIs.
 Research establishes Science/Technology not Product.
 To Extend R&D towards I&De (Innovation & Deployment)
Handle With Care ...
 I&De are Business Issues and should be justified as such. Undue Governments influence
leads to non-viable business, and a growing dependency culture (and bill).
 Damaging vital longer-term R&D by diverting money/attention away from it.
 To Support SMEs
Like ...
 SME Role clarified to: ‘Utilise and/or Mature Novel Technologies’
 And provide this into the Electronic Systems life-cycle (Through; Service, Licence, Acquisition)
 Limitation to growth is not (just) money. Greater is Management Experience and Skill Access
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8. Conclusions:
 Electronic Systems Permeate our lives today ...
 Visibly and Invisibly, they have enabled the improved services and exciting new
products in our lives! (AC, IT and ICT are included in this)
 They are the product of Global Endeavour at all levels in their life-cycles
... Making significant Direct and Indirect contrib’n to the European Economy
 Europe’s strengths are ‘islands’ throughout ES life-cycles ...
 Nobody (Nation, Region or Company) ‘hold’ entire ES life-cycles today; and European
Enterprises deliver value (and prosperity) in the Life-Cycles of many ES Products.
 Darwinian Evolution has transformed Traditional Businesses into smaller, optimised,
competitive, operations; better suited to their business in the new globalised order.
 Societal Challenges are just Signposts; they are not the only, nor the biggest market
opportunities for European ES businesses.
 Globalisation offers many specialist business opportunities for Europe ; and the
technical, legal and physical mechanisms to deliver them into global life-cycles.
... Help us achieve global pre-eminence in what we are (or can be) good at
... Don’t try to change us into something will never be preeminent at.
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