As part of the global agenda of insuring for sustainable development, the Impact Insurance Facility (www.impactinsurance.org) and the PSI Initiative (www.unepfi.org/psi) are organizing a webinar series with the theme, “Making inclusive insurance work”. The fourth webinar had the topic "SMEs and value chains" and was held on 16 March 2017.
Speakers: Jeremy Gray (Cenfri) and Nick Smith (AXA). Moderator: Alice Merry (ILO's Impact Insurance Facility).
2. The UNEP-PSI and ILO webinar series
2
Making inclusive insurance work - A webinar series by the International
Labour Organization’s Impact Insurance Facility and UN Environment’s
Principles for Sustainable Insurance (PSI) Initiative
As part of the global agenda of insuring for sustainable development, the
Impact Insurance Facility (www.impactinsurance.org) and the PSI Initiative
(www.unepfi.org/psi) are organizing a six-part webinar series with the theme,
“Making inclusive insurance work”.
Today’s session will focus on insurance for SMEs
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4. Making inclusive insurance work: SMEs
4
Presenter:
Nick Smith,
Global Head of SME,
AXA
Facilitator:
Alice Merry,
Research Analyst,
Impact Insurance Facility
4
Presenter:
Jeremy Gray,
Economic Researcher,
Cenfri
5. Small businesses vital to all economies
They face substantial risks which they struggle
to manage
Yet, they are generally underinsured or have
no insurance at all
Background
5
6. Potential insurance products
6
Risk Potential insurance covers
Fire and other property damage Fire insurance
Multi-risk property insurance
Windstorm and other natural perils Weather insurance
Theft and other crime, Theft insurance
Political violence insurance
Money insurance
Fidelity guarantee insurance
Personal injury Personal accident insurance
Workers compensation insurance
Business interruption Business interruption insurance
Disease and disability Health insurance
Permanent disability insurance
Liability claims Public liability insurance
Products liability insurance
Liquidity Trade credit insurance
Credit Credit-linked insurance
7. Potential insurance products
7
Hazard
risks
Financial
risks
Risk Potential insurance cover
Fire and other property
damage
Fire insurance
Multi-risk property insurance
Windstorm and other natural
perils
Weather insurance
Theft and other crime, Theft insurance
Political violence insurance
Money insurance
Fidelity guarantee insurance
Personal injury Personal accident insurance
Workers compensation insurance
Business interruption Business interruption insurance
Disease and disability Health insurance
Permanent disability insurance
Liability claims Public liability insurance
Products liability insurance
Liquidity Trade credit insurance
Credit Credit-linked insurance
Examples seen
in the study
9. Which of these are most challenging for insurers
looking to serve small businesses?
• Product design
• Distribution
• Insurance culture
Audience poll 1
9
11. Insurance assists all MSMEs to be resilient
Insurance can enable MSMEs with growth
potential to take productive risks
In the longer term, insurers intermediate
capital
The insurance industry plays multiple
roles to assist MSME development
11
12. All MSMEs need greater resilience,
but most risks are personal in nature
12
$175
25% of MSMEs
identified
illness in the
household as a
major risk
10% of MSMEs identified
experienced the death of
a main income earner in
the household 11% the
death of another
household member as
major risks
15% of MSMEs identified
drought, 12% harvest
failure and 7% flooding as
major risks experienced
8% of MSMEs
identified theft
or loss of
property as a
major risk
15% of MSMEs
identified
competition as
a major risk
Risks faced
13. Segmenting the MSMEs allows us to
better understand the differences
and different needs of MSMEs
13
14. Access to finance is identified across
developing countries as a barrier to
MSME growth. Insurers intermediate
long term capital
14
16. Insurers offers MSMEs greater resilience in the face of
shocks
Insurers enable some MSMEs to undertake risky,
profitable ventures, by protecting existing wealth and
assets, and protecting against default
A more developed insurance industry pools greater
sums of long-term capital for intermediation
As MSMEs grow, the nature, timing, and extent of
insurable risk exposures is likely to differ; creating a
business case for different insurance product offerings
Conclusion
16
17. Cenfri (The Centre for Financial Regulation & Inclusion) is a global think
tank that bridges the gap between insights and impact in the financial
sector.
We are driven by a vision of a world where all people live their financial
lives optimally to enhance welfare and grow the economy.
Our core focus is on generating insights that can inform policymakers,
market players and donors seeking to unlock development outcomes
through inclusive financial services and the financial sector more
broadly.
www.cenfri.org
Jeremy Gray: Jeremy@cenfri.org
17
Cenfri
27. Consider small businesses’ existing risk-
management mechanisms
Cover multiple risks, even with limited cover.
Limit customization
Health is a priority for small businesses, and a
largely unaddressed business opportunity for
insurers
27
Product design
28. Consider existing mechanisms: aligned advertising with
the way in which clients connect business risks with
their families
Cover multiple risks: covers fire, earthquake, civil unrest,
natural disaster, robbery, cash in premises and transit,
electronic and mobile devices and breakdown of
machinery
Limit customization: standardized product with stages
for different sizes of businesses
Health: value-added services have proved particularly
attractive (help line and transport to hospital)
Case of Pacifico, Peru
28
30. Making inclusive insurance work: SMEs
30
Presenter:
Nick Smith,
Global Head of SME,
AXA
Facilitator:
Alice Merry,
Research Analyst,
Impact Insurance
Facility
30
Presenter:
Jeremy Gray,
Economic Researcher,
Cenfri
31. Making inclusive insurance work: SMEs
31
Presenter:
Nick Smith,
Global Head of SME,
AXA
Facilitator:
Alice Merry,
Research Analyst,
Impact Insurance
Facility
31
Presenter:
Jeremy Gray,
Economic Researcher,
Cenfri
Q&A
32. Our next webinars
32
Making inclusive insurance work - A webinar series by the International
Labour Organization’s Impact Insurance Facility and UN Environment’s
Principles for Sustainable Insurance (PSI) Initiative
The topics and schedule of the next webinars are as follows:
5. Agriculture and climate risks – 11 April 2017
6. Health – Part 2 – date TBA
7. Insurance regulation – date TBA
Editor's Notes
Background
Study aimed to answer two main questions:
What is the potential of insurance to support successful small businesses?
What are the emerging best practices to realize that potential?
Case studies of 12 providers through desk research and in-depth interviews
Examples seen in the 12 case studies – 11 cover types
Transition – Although many kinds of products have already proved possible, they are available in a very limited way and to very few small businesses. This is partly because providing insurance to small businesses is challenging.
Challenges and emerging good practices fall into three clusters.
Product design – many insurers do not sufficiently understand small businesses, and do not offer them suitable and valuable products.
Distribution – small businesses are heterogeneous and only loosely grouped, making it difficult to find aggregators. Furthermore, products for small businesses tend to be more highly priced than micro products, making some distribution channels unsuitable.
Insurance culture and demand – understanding of insurance is low and distrust of insurers is high.
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Challenges and emerging good practices fall into three clusters.
Product design – many insurers do not sufficiently understand small businesses, and do not offer them suitable and valuable products.
Distribution – small businesses are heterogeneous and only loosely grouped, making it difficult to find aggregators. Furthermore, products for small businesses tend to be more highly priced than micro products, making some distribution channels unsuitable.
Insurance culture and demand – understanding of insurance is low and distrust of insurers is high.
Consider small businesses’ existing risk-management mechanisms – It is important that insurers bear in mind the existing mechanisms that small businesses use to manage their risks. A good understanding of such mechanisms allows insurers to learn from their strengths, offer better alternatives, or even leverage them to offer a stronger combined solution.
Cover multiple risks, even with limited cover
Limit customization – customize at distributor level or level of large groups of clients
Health is a priority… – Not recommending to compete with national government initiatives. Rather, specific covers or value-added services that meet the specific needs of small businesses, e.g. hospital cash
Pacifico, Peru – offers several multi-risk products to small businesses.
Consider existing risk management techniques – family and business are not separated and risks in one affect the other. Concerns related to the family proved the most pressing. Therefore presents risks in terms of effects on family, not just business.
Multi-risk product – fire, earthquake, civil unrest, natural disaster, robbery, cash in premises and transit, electronic and mobile devices and breakdown of machinery
Limited customization – product offered at different levels depending on business size. E.g. robbery cover introduced at second level.
Health – it is important to make it attractive and tangible to clients even if they do not make a claim. Therefore, a range of value-added services are offered. And health services have proved particularly powerful. These include free hotlines for medical and legal advice, as well as free transport to hospitals. The medical hotline is available 24 hours a day to the business owner, the employees, and their family members.
Very costly to sell directly to small businesses. Insurers need to look for channels that aggregate large numbers of small businesses.
Talk through possibilities. Note that several fall within the same value chain as the small businesses.