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Making inclusive insurance work: SMEs
The UNEP-PSI and ILO webinar series
2
Making inclusive insurance work - A webinar series by the International
Labour Organization’s Impact Insurance Facility and UN Environment’s
Principles for Sustainable Insurance (PSI) Initiative
As part of the global agenda of insuring for sustainable development, the
Impact Insurance Facility (www.impactinsurance.org) and the PSI Initiative
(www.unepfi.org/psi) are organizing a six-part webinar series with the theme,
“Making inclusive insurance work”.
Today’s session will focus on insurance for SMEs
Interfacing with the webinar system
3
Tell us what you think. Type
your questions/ comments
here even while the
presentation is going on.
These will only be visible to
the staff.
Polls will also be
opened during the
webinar – participate by
clicking on your
answers
Hide/unhide the
control panel
Making inclusive insurance work: SMEs
4
Presenter:
Nick Smith,
Global Head of SME,
AXA
Facilitator:
Alice Merry,
Research Analyst,
Impact Insurance Facility
4
Presenter:
Jeremy Gray,
Economic Researcher,
Cenfri
Small businesses vital to all economies
They face substantial risks which they struggle
to manage
Yet, they are generally underinsured or have
no insurance at all
Background
5
Potential insurance products
6
Risk Potential insurance covers
Fire and other property damage Fire insurance
Multi-risk property insurance
Windstorm and other natural perils Weather insurance
Theft and other crime, Theft insurance
Political violence insurance
Money insurance
Fidelity guarantee insurance
Personal injury Personal accident insurance
Workers compensation insurance
Business interruption Business interruption insurance
Disease and disability Health insurance
Permanent disability insurance
Liability claims Public liability insurance
Products liability insurance
Liquidity Trade credit insurance
Credit Credit-linked insurance
Potential insurance products
7
Hazard
risks
Financial
risks
Risk Potential insurance cover
Fire and other property
damage
Fire insurance
Multi-risk property insurance
Windstorm and other natural
perils
Weather insurance
Theft and other crime, Theft insurance
Political violence insurance
Money insurance
Fidelity guarantee insurance
Personal injury Personal accident insurance
Workers compensation insurance
Business interruption Business interruption insurance
Disease and disability Health insurance
Permanent disability insurance
Liability claims Public liability insurance
Products liability insurance
Liquidity Trade credit insurance
Credit Credit-linked insurance
Examples seen
in the study
Challenges and emerging good practices
8
Product design
Distribution
Insurance culture
Which of these are most challenging for insurers
looking to serve small businesses?
• Product design
• Distribution
• Insurance culture
Audience poll 1
9
The symbiosis between
SMEs and insurers
10
Jeremy Gray, Economic Researcher
Cenfri
Insurance assists all MSMEs to be resilient
Insurance can enable MSMEs with growth
potential to take productive risks
In the longer term, insurers intermediate
capital
The insurance industry plays multiple
roles to assist MSME development
11
All MSMEs need greater resilience,
but most risks are personal in nature
12
$175
25% of MSMEs
identified
illness in the
household as a
major risk
10% of MSMEs identified
experienced the death of
a main income earner in
the household 11% the
death of another
household member as
major risks
15% of MSMEs identified
drought, 12% harvest
failure and 7% flooding as
major risks experienced
8% of MSMEs
identified theft
or loss of
property as a
major risk
15% of MSMEs
identified
competition as
a major risk
Risks faced
Segmenting the MSMEs allows us to
better understand the differences
and different needs of MSMEs
13
Access to finance is identified across
developing countries as a barrier to
MSME growth. Insurers intermediate
long term capital
14
Growing business insurance is also a
key step in the development of the
industry
15
Insurers offers MSMEs greater resilience in the face of
shocks
Insurers enable some MSMEs to undertake risky,
profitable ventures, by protecting existing wealth and
assets, and protecting against default
A more developed insurance industry pools greater
sums of long-term capital for intermediation
As MSMEs grow, the nature, timing, and extent of
insurable risk exposures is likely to differ; creating a
business case for different insurance product offerings
Conclusion
16
Cenfri (The Centre for Financial Regulation & Inclusion) is a global think
tank that bridges the gap between insights and impact in the financial
sector.
We are driven by a vision of a world where all people live their financial
lives optimally to enhance welfare and grow the economy.
Our core focus is on generating insights that can inform policymakers,
market players and donors seeking to unlock development outcomes
through inclusive financial services and the financial sector more
broadly.
www.cenfri.org
Jeremy Gray: Jeremy@cenfri.org
17
Cenfri
AXA & SME
18
Nick Smith, Global Head of SME
AXA
SMEs – Who are they?
19
At AXA we consider an SME to be a company with less than 50 employees
Companies have very different
concerns depending on their size
and maturity
20
SME primary focus is on day to day business issues
Risks from Climate change are real
with SMEs demanding more help
21
At AXA we are putting our
customers at the centre of our SME
proposition
22
Becoming more aligned with SME business interests
We are developing new offers and
communicating more clearly
23
Becoming a Partner to SME through
services
24
But we are also human… or not!!
25
Challenges and emerging good practices
26
Product design
Distribution
Insurance culture
Consider small businesses’ existing risk-
management mechanisms
Cover multiple risks, even with limited cover.
Limit customization
Health is a priority for small businesses, and a
largely unaddressed business opportunity for
insurers
27
Product design
Consider existing mechanisms: aligned advertising with
the way in which clients connect business risks with
their families
Cover multiple risks: covers fire, earthquake, civil unrest,
natural disaster, robbery, cash in premises and transit,
electronic and mobile devices and breakdown of
machinery
Limit customization: standardized product with stages
for different sizes of businesses
Health: value-added services have proved particularly
attractive (help line and transport to hospital)
Case of Pacifico, Peru
28
29
Financial
institutions
Buyers
Suppliers
Agent
networks
Government
Business
associations
Distribution
The most promising distribution channels:
Making inclusive insurance work: SMEs
30
Presenter:
Nick Smith,
Global Head of SME,
AXA
Facilitator:
Alice Merry,
Research Analyst,
Impact Insurance
Facility
30
Presenter:
Jeremy Gray,
Economic Researcher,
Cenfri
Making inclusive insurance work: SMEs
31
Presenter:
Nick Smith,
Global Head of SME,
AXA
Facilitator:
Alice Merry,
Research Analyst,
Impact Insurance
Facility
31
Presenter:
Jeremy Gray,
Economic Researcher,
Cenfri
Q&A
Our next webinars
32
Making inclusive insurance work - A webinar series by the International
Labour Organization’s Impact Insurance Facility and UN Environment’s
Principles for Sustainable Insurance (PSI) Initiative
The topics and schedule of the next webinars are as follows:
5. Agriculture and climate risks – 11 April 2017
6. Health – Part 2 – date TBA
7. Insurance regulation – date TBA

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UNEP-PSI webinar series "Making inclusive insurance work" - session 4: SMEs and value chains

  • 2. The UNEP-PSI and ILO webinar series 2 Making inclusive insurance work - A webinar series by the International Labour Organization’s Impact Insurance Facility and UN Environment’s Principles for Sustainable Insurance (PSI) Initiative As part of the global agenda of insuring for sustainable development, the Impact Insurance Facility (www.impactinsurance.org) and the PSI Initiative (www.unepfi.org/psi) are organizing a six-part webinar series with the theme, “Making inclusive insurance work”. Today’s session will focus on insurance for SMEs
  • 3. Interfacing with the webinar system 3 Tell us what you think. Type your questions/ comments here even while the presentation is going on. These will only be visible to the staff. Polls will also be opened during the webinar – participate by clicking on your answers Hide/unhide the control panel
  • 4. Making inclusive insurance work: SMEs 4 Presenter: Nick Smith, Global Head of SME, AXA Facilitator: Alice Merry, Research Analyst, Impact Insurance Facility 4 Presenter: Jeremy Gray, Economic Researcher, Cenfri
  • 5. Small businesses vital to all economies They face substantial risks which they struggle to manage Yet, they are generally underinsured or have no insurance at all Background 5
  • 6. Potential insurance products 6 Risk Potential insurance covers Fire and other property damage Fire insurance Multi-risk property insurance Windstorm and other natural perils Weather insurance Theft and other crime, Theft insurance Political violence insurance Money insurance Fidelity guarantee insurance Personal injury Personal accident insurance Workers compensation insurance Business interruption Business interruption insurance Disease and disability Health insurance Permanent disability insurance Liability claims Public liability insurance Products liability insurance Liquidity Trade credit insurance Credit Credit-linked insurance
  • 7. Potential insurance products 7 Hazard risks Financial risks Risk Potential insurance cover Fire and other property damage Fire insurance Multi-risk property insurance Windstorm and other natural perils Weather insurance Theft and other crime, Theft insurance Political violence insurance Money insurance Fidelity guarantee insurance Personal injury Personal accident insurance Workers compensation insurance Business interruption Business interruption insurance Disease and disability Health insurance Permanent disability insurance Liability claims Public liability insurance Products liability insurance Liquidity Trade credit insurance Credit Credit-linked insurance Examples seen in the study
  • 8. Challenges and emerging good practices 8 Product design Distribution Insurance culture
  • 9. Which of these are most challenging for insurers looking to serve small businesses? • Product design • Distribution • Insurance culture Audience poll 1 9
  • 10. The symbiosis between SMEs and insurers 10 Jeremy Gray, Economic Researcher Cenfri
  • 11. Insurance assists all MSMEs to be resilient Insurance can enable MSMEs with growth potential to take productive risks In the longer term, insurers intermediate capital The insurance industry plays multiple roles to assist MSME development 11
  • 12. All MSMEs need greater resilience, but most risks are personal in nature 12 $175 25% of MSMEs identified illness in the household as a major risk 10% of MSMEs identified experienced the death of a main income earner in the household 11% the death of another household member as major risks 15% of MSMEs identified drought, 12% harvest failure and 7% flooding as major risks experienced 8% of MSMEs identified theft or loss of property as a major risk 15% of MSMEs identified competition as a major risk Risks faced
  • 13. Segmenting the MSMEs allows us to better understand the differences and different needs of MSMEs 13
  • 14. Access to finance is identified across developing countries as a barrier to MSME growth. Insurers intermediate long term capital 14
  • 15. Growing business insurance is also a key step in the development of the industry 15
  • 16. Insurers offers MSMEs greater resilience in the face of shocks Insurers enable some MSMEs to undertake risky, profitable ventures, by protecting existing wealth and assets, and protecting against default A more developed insurance industry pools greater sums of long-term capital for intermediation As MSMEs grow, the nature, timing, and extent of insurable risk exposures is likely to differ; creating a business case for different insurance product offerings Conclusion 16
  • 17. Cenfri (The Centre for Financial Regulation & Inclusion) is a global think tank that bridges the gap between insights and impact in the financial sector. We are driven by a vision of a world where all people live their financial lives optimally to enhance welfare and grow the economy. Our core focus is on generating insights that can inform policymakers, market players and donors seeking to unlock development outcomes through inclusive financial services and the financial sector more broadly. www.cenfri.org Jeremy Gray: Jeremy@cenfri.org 17 Cenfri
  • 18. AXA & SME 18 Nick Smith, Global Head of SME AXA
  • 19. SMEs – Who are they? 19 At AXA we consider an SME to be a company with less than 50 employees
  • 20. Companies have very different concerns depending on their size and maturity 20 SME primary focus is on day to day business issues
  • 21. Risks from Climate change are real with SMEs demanding more help 21
  • 22. At AXA we are putting our customers at the centre of our SME proposition 22 Becoming more aligned with SME business interests
  • 23. We are developing new offers and communicating more clearly 23
  • 24. Becoming a Partner to SME through services 24
  • 25. But we are also human… or not!! 25
  • 26. Challenges and emerging good practices 26 Product design Distribution Insurance culture
  • 27. Consider small businesses’ existing risk- management mechanisms Cover multiple risks, even with limited cover. Limit customization Health is a priority for small businesses, and a largely unaddressed business opportunity for insurers 27 Product design
  • 28. Consider existing mechanisms: aligned advertising with the way in which clients connect business risks with their families Cover multiple risks: covers fire, earthquake, civil unrest, natural disaster, robbery, cash in premises and transit, electronic and mobile devices and breakdown of machinery Limit customization: standardized product with stages for different sizes of businesses Health: value-added services have proved particularly attractive (help line and transport to hospital) Case of Pacifico, Peru 28
  • 30. Making inclusive insurance work: SMEs 30 Presenter: Nick Smith, Global Head of SME, AXA Facilitator: Alice Merry, Research Analyst, Impact Insurance Facility 30 Presenter: Jeremy Gray, Economic Researcher, Cenfri
  • 31. Making inclusive insurance work: SMEs 31 Presenter: Nick Smith, Global Head of SME, AXA Facilitator: Alice Merry, Research Analyst, Impact Insurance Facility 31 Presenter: Jeremy Gray, Economic Researcher, Cenfri Q&A
  • 32. Our next webinars 32 Making inclusive insurance work - A webinar series by the International Labour Organization’s Impact Insurance Facility and UN Environment’s Principles for Sustainable Insurance (PSI) Initiative The topics and schedule of the next webinars are as follows: 5. Agriculture and climate risks – 11 April 2017 6. Health – Part 2 – date TBA 7. Insurance regulation – date TBA

Editor's Notes

  1. Background
  2. Study aimed to answer two main questions: What is the potential of insurance to support successful small businesses? What are the emerging best practices to realize that potential? Case studies of 12 providers through desk research and in-depth interviews
  3. Examples seen in the 12 case studies – 11 cover types Transition – Although many kinds of products have already proved possible, they are available in a very limited way and to very few small businesses. This is partly because providing insurance to small businesses is challenging.
  4. Challenges and emerging good practices fall into three clusters. Product design – many insurers do not sufficiently understand small businesses, and do not offer them suitable and valuable products. Distribution – small businesses are heterogeneous and only loosely grouped, making it difficult to find aggregators. Furthermore, products for small businesses tend to be more highly priced than micro products, making some distribution channels unsuitable. Insurance culture and demand – understanding of insurance is low and distrust of insurers is high.
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  21. Challenges and emerging good practices fall into three clusters. Product design – many insurers do not sufficiently understand small businesses, and do not offer them suitable and valuable products. Distribution – small businesses are heterogeneous and only loosely grouped, making it difficult to find aggregators. Furthermore, products for small businesses tend to be more highly priced than micro products, making some distribution channels unsuitable. Insurance culture and demand – understanding of insurance is low and distrust of insurers is high.
  22. Consider small businesses’ existing risk-management mechanisms – It is important that insurers bear in mind the existing mechanisms that small businesses use to manage their risks. A good understanding of such mechanisms allows insurers to learn from their strengths, offer better alternatives, or even leverage them to offer a stronger combined solution. Cover multiple risks, even with limited cover Limit customization – customize at distributor level or level of large groups of clients Health is a priority… – Not recommending to compete with national government initiatives. Rather, specific covers or value-added services that meet the specific needs of small businesses, e.g. hospital cash
  23. Pacifico, Peru – offers several multi-risk products to small businesses. Consider existing risk management techniques – family and business are not separated and risks in one affect the other. Concerns related to the family proved the most pressing. Therefore presents risks in terms of effects on family, not just business. Multi-risk product – fire, earthquake, civil unrest, natural disaster, robbery, cash in premises and transit, electronic and mobile devices and breakdown of machinery Limited customization – product offered at different levels depending on business size. E.g. robbery cover introduced at second level. Health – it is important to make it attractive and tangible to clients even if they do not make a claim. Therefore, a range of value-added services are offered. And health services have proved particularly powerful. These include free hotlines for medical and legal advice, as well as free transport to hospitals. The medical hotline is available 24 hours a day to the business owner, the employees, and their family members.
  24. Very costly to sell directly to small businesses. Insurers need to look for channels that aggregate large numbers of small businesses. Talk through possibilities. Note that several fall within the same value chain as the small businesses.