how BA can close the strategy-execution gap

1. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
how BA can close the
strategy-execution gap
@filiphdr

2. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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photo by getty images
I’ve never lost a game
on the tactics board
— Roberto Martinez

3. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
from strategy to execution
Companies on average deliver only 63%
of the financial performance
their strategies promise.
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source: Michael Mankins and Richard Steele on HBR

4. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
from strategy to execution
The prize for closing the
strategy-to-performance gap is huge—an
increase in performance of anywhere from
60% to 100% for most companies.
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source: Michael Mankins and Richard Steele on HBR

5. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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lean strategy execution
pin down goals
1
expose enablers
2
identify, prioritise & validate hypotheses
3

6. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
pin down goals
lean strategy execution

7. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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“You press the button,
we do the rest.”

8. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
Wikimedia Commons — George Eastman House, Rochester, New York, USA
8
photo by Leo Reynolds — Museum of Science and Industry (MOSI), Manchester, England, UK

9. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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“as convenient as the pencil”

10. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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source: Roger L. Martin on HBR
strategy sniff test
“Can I make the opposite choice without looking stupid ?”

11. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
case — safety at work
We want to grow our revenue from extra-legal services
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By 2017
we will double our revenue from extra-legal services
by better exploiting existing products and services
at our current customer base

12. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
expose enablers
lean strategy execution

13. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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14. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
reduce waiting
time
ensure correct and
predictable waiting
time
benefit map
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improve
customer
experience
...
online reservation
system
improve
waiting
experience
ensure
comfortable &
pleasurable
waiting time
ensure short
waiting time

15. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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16. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
identify, prioritise & validate
hypotheses
lean strategy execution

17. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
does the actual return on investment
match the business case calculation ?
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photo by Alexas Fotos on StockSnap.io

18. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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time
scope budget
quality

19. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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implementation plan
provide chairs ...
put up sign
ensure correct and
predictable waiting
time
improve
customer
experience
row of shoes
online reservation
system
row of chairs
improve
waiting
experience ensure
comfortable &
pleasurable
waiting time

20. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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time
scope budget
value
quality

21. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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value creation
enablers solutions
realise
goals help achieve
ensure correct and
predictable waiting
time
improve
customer
experience
row of shoes
online reservation
system
row of chairs
improve
waiting
experience ensure
comfortable &
pleasurable
waiting time

22. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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In God we trust
All others must bring data
— W. Edwards Deming

23. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
implementation + validation plan
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... ...
...
...
...
...
... …
…
…
… …

24. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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lean strategy execution
pin down goals
1
expose enablers
2
identify, prioritise & validate hypotheses
3
— strategy = choice, be specific
— solution ≠ goal
— listen & uncover true needs
— open up for alternatives
— learn fast ≠ trial and error
— implementation plan ≠ validation plan
— bring data

25. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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lean strategy execution
be a value manager
1
be an opportunity manager
2
be an assumption manager
3
clear and explicit goals are key
for creating business value
use enablers as a context for solution
shaping, solution alternatives and
solution specification
first test, then invest

26. | IIBA UK — how BA can close the strategy-execution gap @filiphdr
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www.altershape.eu
filip.hendrickx@altershape.eu
be.linkedin.com/in/filiphendrickx
innovating BA altershape
coach trainer speaker consultant
iiba brussels chapter can-do mentality
about me

27. | IIBA UK — how BA can close the strategy-execution gap @filiphdr