A social marketing plan has been created for the Designated Skipper Campaign to help change the behavior of the intended audience. Guided by Nancy Lee, President of Social Marketing Services in Seattle, Washington, and speaker at 2016 IBWSS and 2015 NASBLA; the plan offers our audience something they already value in exchange for a behavior which is believed to benefit them as an individual as well as society as a whole. This 30-minute presentation will briefly review the Designated Skipper Campaign, steps of the plan, and offer remarks from Freedom Boat Club Director of Training/Instruction Captain Steve Jacobs, and include time for questions and answers. The Designated Skipper Campaign from Sea Tow Foundation is a proactive nationwide campaign centered around the idea that boaters need to appoint a designated skipper before they leave the dock; produced under a grant from the Sport Fish Restoration & Boating Trust Fund, administered by the US Coast Guard; and addresses the following 2012-2016 National Recreational Boating Safety (RBS) Strategic Plan strategies: Strategy 2.4 – Deliver Branded Messages through Traditional Mass Media, Strategy 2.5 – Deliver Branded Messages through Non-Traditional Media, and Strategy 6.5 – Conduct BUI Awareness and Enforcement Campaign. Sea Tow Foundation’s mission promotes safe boating practices related to recreational boating. For more information, go to: www.designatedskipper.com.

1. COLLABORATE
with
Sea Tow Foundation

2. SEA TOW FOUNDATION
S E C T I O N T I T L E S E C T I O N T I T L E
Started in 2008 as a 501(c)(3) charity by the
founder of Sea Tow Services International to
promote safe boating practices that directly reduce
accidents, fatalities and property damage related to
recreational boating. Our primary efforts are:
Beacon
Rental
Program
Designated
Skipper
Campaign
Life Jacket
Loaner
Program

3. S E C T I O N T I T L E S E C T I O N T I T L E
• Municipalities
• Nat’l Safe Boating Council
• Nat’l Marine Mfg.'s Assoc.
• Nonprofit Organizations
• Onyx Outdoors
• Seafair, Seattle, WA
• Sea Tow Franchisees & Staff
• Sea Tow Services Int’l
• US Coast Guard & Auxiliary
• US Power Squadrons
• Water Sports Industry Foundation
• WA Parks and Other States
• ACR Electronics
• Associations
• Boating Agencies
• Dept. of Natural Resources
• Freedom Boat Club
• Fire Depts.
• Fish and Wildlife Depts.
• Government Agencies
• Individual Volunteers
• Law Enforcement
• MADD New York
• Marine Retailers Assoc. of the
Americas
A FEW COLLABORATORS

4. BEACON RENTAL PROGRAM
S E C T I O N T I T L E
Beacons are one way to talk with your
audience about being preparing for
the unexpected- Have some peace of
mind aboard, rent a beacon today.
• EPIRB Emergency position-
indicating radio beacon.
• PLB Personal locator beacon
• Shipped to you before your trip

5. Audience & Desired Behavior: We want skippers
of boats, especially males ages 24-56 with a
trailered boat of 14’ to 26’, to see designating a
nondrinking skipper before leaving the dock as a
critical and responsible step to ensure a safe and
fun trip, especially given the statistics that alcohol
is still the leading known contributing factor in fatal
boating accidents.
S E C T I O N T I T L E S E C T I O N T I T L E
DESIGNATED SKIPPER

6. DESIGNATED SKIPPER
S E C T I O N T I T L E S E C T I O N T I T L E
Take the pledge at DesignatedSkipper.com
• Not to operate a vessel if your plans
include drinking alcohol
• Be responsible for
your passengers and vessel
• Be or Designated a
Sober Skipper before leaving
the dock.

7. S E C T I O N T I T L E S E C T I O N T I T L E
DESIGNATED SKIPPER
Collaborators help spread
the word and distribute
Designated Skipper yellow
wristbands at:
• Convenience stores
• Events
• Fuel Docks
• Restaurants
Estimated 3,026,673
impressions
• Collaborators = 232
• Cities = 65
• States = 29

8. LIFE JACKET PROGRAM
Drive: Collect gently
used and new jackets
from your community.
Grant: Application
process usually in fall.
Partnership: Partner’s
logo can imprint on
back of the jacket.
S E C T I O N T I T L E S E C T I O N T I T L E

9. LIFE JACKET PROGRAM
S E C T I O N T I T L E S E C T I O N T I T L E
• Collaborators = 387
• Life Jacket Loaner
Stations = 410
• 246 Cities
• 38 States
• Life jackets
distributed since
2008 = 40,612

10. S E C T I O N T I T L E
THANK YOU!
For more information
contact:
Sea Tow Foundation
Executive Director
Michael Wesolowski
info@boatingsafety.com
888-276-7691
Guest Speakers:
Captain Stephen Jacobs
Director of Training/Instructor for
Freedom Boat Club
Derek VanDyke
Education and Outreach Coordinator -
Boat & Water Safety at Washington
State Parks & Recreation Commission
John Rowland
Senior Navigator, Peace River Sail and
Power Squadrons