Storage Optimization   Best Practices  The IT Services Site Webinar Sponsored by
Today’s Featured Speakers               Laura DuBois               Program Vice President, Storage               IDC      ...
21 June 2012Data center operational efficiency: StorageAre you part of the 21 percent?IBM Global Data Center StudySDP03168...
Agenda Overview of the IBM Global Data Center study Storage implications of a highly efficient data center   – IBM’s app...
Executive summary IBM and IDC surveyed 308 companies worldwide to identify the attributes of companies who are  operating...
One-in-five, or 21 percent of clients have highly efficient data centers,allocating 50 percent more of their IT budget to ...
The data center study highlights three critical storage implicationsfor highly efficient data centers                     ...
The expanding volume, velocity and variety of data also bringchallenges that clients cannot effectively handle by usingtra...
Virtualization, optimization and automation capabilities can help youcreate a highly efficient storage infrastructure.    ...
Virtualize             Standardize and optimize   AutomateIBM offers a “smarter” approach to storage managementthat can he...
VirtualizeStrategic leaders have moved beyond consolidation to high levels ofvirtualization for their storage environments...
VirtualizeWith storage virtualization services from IBM, we help build a morecost effective, reliable and responsive stora...
Standardize and optimize           AutomateStrategic leaders manage storage growth by implementingoptimization, as well as...
Standardize and optimizeStorage optimization helps improve the business value of IT. Managing both demand for storage and...
AutomateStrategic leaders have enabled higher levels of automation tooffload manual tasks and help reduce error rates.    ...
AutomateIBM has already used policy and analytics-based automationinternally to achieve significant cost savings. US$13M i...
Virtualize               Standardize and optimize                      AutomateIBM has identified projects that can enable...
Standardize and optimizeIBM Storage Infrastructure Optimization (SIO) Assessments                              Stop storin...
AutomateBy using our Intelligent Storage Service Catalog, we help standardizeand automate the rules for storage consumptio...
AutomateWe leverage IBM’s unique research-driven analytics to automatedata movement and better manage the velocity of data...
Are you part of the 21 percent?Next steps: Meet with IBM to discuss how our storage management can be applied to yourexist...
Thank you for your time today.For more information: Register for the data center study paper   – ibm.com/data-center/stud...
Trademarks and notes© Copyright IBM Corporation 2012IBM Global ServicesRoute 100Somers, NY 10589 U.S.A.Produced in the Uni...
Questions?Please submit your questions now                    Laura DuBois                    Program Vice President, Stor...
Resources         To view this or other events on demand, please visit:       http://www.theitservicessite.com/webinar_arc...
Thank you for attending!
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Storage Optimization Best Practices

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Presentation from June 21, 2012 webinar; Storage Optimization Best Practices. Featuring speakers from IBM and IDC. http://bit.ly/Nlf3Pt

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Storage Optimization Best Practices

  1. 1. Storage Optimization Best Practices The IT Services Site Webinar Sponsored by
  2. 2. Today’s Featured Speakers Laura DuBois Program Vice President, Storage IDC Ronald Kenney Global Service Product Manager, IBM Storage and Data Services IBM Global Technology Services
  3. 3. 21 June 2012Data center operational efficiency: StorageAre you part of the 21 percent?IBM Global Data Center StudySDP03168 -USEN-00 © 2012 IBM Corporation
  4. 4. Agenda Overview of the IBM Global Data Center study Storage implications of a highly efficient data center – IBM’s approach to “smarter” storage management – IBM Global Data Center study results – “Smarter” storage management examples IBM Storage Services offering solutions Are you part of the 21 percent? – Next steps4 © 2012 IBM Corporation
  5. 5. Executive summary IBM and IDC surveyed 308 companies worldwide to identify the attributes of companies who are operating their data centers the most efficiently.1 By understanding what distinguishes them from other companies—in storage data center operations projects—you can gain insights into how to improve your data center efficiency. The exponential growth and volume of data creates a major storage and cost challenge for many organizations due to complexity, governance and technology. Successfully addressing these challenges requires a smarter approach to managing storage—one based on virtualization, optimization and automation. Storage management services from IBM can offer a more holistic approach to storage management that can be applied to your existing storage infrastructure. A smarter storage infrastructure is foundational to leveraging business analytics and extracting insights from big data while creating an IT infrastructure that is tuned to the task and managed in the cloud – what we call smarter computing. IBM can help any business handle these challenges by helping to improve data center operational efficiency through increased storage management, allowing you to gain the same increased efficiencies as the 1 out of 5 companies in the study—to shift more of your IT budget to new projects.Source : 12012 IBM Global Data Center study5 © 2012 IBM Corporation
  6. 6. One-in-five, or 21 percent of clients have highly efficient data centers,allocating 50 percent more of their IT budget to new projects.1 How much of your IT budget Improving data center operational is spent on:1 efficiency allows spending to go to:1 Maintaining existing New projects infrastructure  Improving public safety or providingBasic more citizen servicesdata centers 35%  Transforming core banking and 65% payment systems  Implementing smart grids or improving generation performanceStrategic 53%  Allocating to other business prioritiesdata centers 47%Source : 12012 IBM Global Data Center study6 © 2012 IBM Corporation
  7. 7. The data center study highlights three critical storage implicationsfor highly efficient data centers Strategic leaders have moved beyond consolidation to high Virtualize levels of virtualization for their storage environments. Standardize and Strategic leaders manage storage growth by implementing optimize optimization to reduce storage costs. Strategic leaders have enabled higher levels of automation to Automate offload manual tasks and help reduce error rates, as well as automation and policy management to reduce labor costs.Source : 12012 IBM Global Data Center study7 © 2012 IBM Corporation
  8. 8. The expanding volume, velocity and variety of data also bringchallenges that clients cannot effectively handle by usingtraditional methods. Complexity Governance Storage management Amount of information Of data hasn’t been managed by Up to 70 50 times1 accessed in 90 days enterprise datacenters percent4 or more Of total IT budget is over the next decade 20 devoted to storage percent7 and growth 1 gigabyte (GB) of 80 Of the world’s data is Over 100 new data can easily percent2 unstructured percent5 mean 100 GB or more in total storage The number of IT Of organizations are Less Of disk storage is 1.5 professionals in the Over 55 doing long-term than 30 effectively used times3 world over the next percent6 retention through their percent8 decade backup applicationSources:1 - IDCs Digital Universe Study, sponsored by EMC, June 20112 - IDC’s Digital Universe Study, sponsored by EMC, June 20103 - IDCs Digital Universe Study, sponsored by EMC, June 20114 -Top 10 Strategies for Surviving Unconstrained Data Growth,” Gartner Symposium Presentation, October 2010 and presented at Storage Innovation Executive Summit NYC on May 9th 20115 - Frost and Sullivan, 2011 - EMC May 2011 sponsored report6 - IDC, Archiving Crosses Boundaries: Archival Information Access and Reuse is a Top Priority, doc #228310, May 20117 - William Blair & Company, Equity Research, March 20118 - Storage Innovation Executive Summit in NYC on May 9th, 2011 by Brian Truskowski8 © 2012 IBM Corporation
  9. 9. Virtualization, optimization and automation capabilities can help youcreate a highly efficient storage infrastructure. Technology Policy-driven catalog Workflow automation Tools Software Virtualization Storage cloud Services Standardize Virtualize Automate and optimize Create a responsive, Standardize Automate data movement business-oriented storage usage and decision making infrastructure … across multi vendor … holistically for all … with the intelligence storage and tiers your data of analytics Reduce complexity and Better govern storage Achieve operational supply and demand and cost of storage while lay the foundation efficiency, and reduce risk preserving flexibility for automation through automation9 © 2012 IBM Corporation
  10. 10. Virtualize Standardize and optimize AutomateIBM offers a “smarter” approach to storage managementthat can help your organization in many ways.This approach involves: Ensuring that your heterogeneous storage environment is not impeded by complexity and is flexible so that it can support the agility and growth needed by your organization via virtualization Governing both supply and demand aspects of storage and how to reduce custom solutions and reactive work through storage optimization Using analytics and automation to infuse intelligence into tools and workflow, for storage migration and provisioning Creating an IT infrastructure that is designed for data, tuned to the task and managed in the cloud – what we call smarter computing.10 © 2012 IBM Corporation
  11. 11. VirtualizeStrategic leaders have moved beyond consolidation to high levels ofvirtualization for their storage environments Asset optimization – virtualization is key 93% 21% Strategic Basic Use storage virtualization For a responsive infrastructure, virtualization is key. Proper storage virtualization prepares your infrastructure to respond to business demands efficiently and painlessly.Source : 12012 IBM Global Data Center study11 © 2012 IBM Corporation
  12. 12. VirtualizeWith storage virtualization services from IBM, we help build a morecost effective, reliable and responsive storage infrastructure.Following are some of the benefits a client has realized after investing in IBM services. Storage utilization up by Raw storage Tier efficiency Storage arrays over 100 percent, from capacity down up by over down by 70 35 to 78 percent1 15 percent 100 percent, in one year Average, per Gartner from 10 from 30 percent, from 166 petabytes Tier 2 or 3 arrays to 961 2007 2010 to 8.41 2009 2010 storage to 70 2007 2010 Storage vendors 2009 2010 percent1 down from six to three Our storage virtualization approach … Vendor neutral More reliable Real savings Can provide Uses standards and Has helped a client: integration and repeatable processes  Reduce annual maintenance  Reduce annual maintenance External single point of with latest IBM costs by 57 percent2 costs by 57 percent2 virtualization control for over virtualization  Reduce annual kilowatt  Reduce annual kilowatt 120 multivendor technology hours by 3,565,3202 HITACHI EMC NetApp IBM SUN hours by 3,565,3202 storage systems  Recover 1,700 square feet  Recover 1,700 square feet of floor space2 2 HP NEC BULL FUJITSU PILLAR  of floor space energy Achieve annual Over 40 years experience with virtualization technologies  Achieve of US$320,8782 savings annual energy Over 30 years experience with storage virtualization Create tiers across multivendor storage savings of US$320,87821 - IBM Pulse, Pulse Comes To You, Storage Infrastructure Optimization, September 2011, Kansas City2 - Based on IBM client engagement, your individual results may vary12 © 2012 IBM Corporation
  13. 13. Standardize and optimize AutomateStrategic leaders manage storage growth by implementingoptimization, as well as automation and policy management toreduce labor and storage costs.Asset AutomationLeaders implement 4 to 6 Policy management helpstimes more storage 92% provide faster service whileoptimization techniques 85% reducing the demand of the storage architects’ time 14% 12% Strategic Basic Deduplication Automated tiered storage IBM facts: Organizations can save up to 50% of storage architects’ time and 10-20% percent of the most expensive storage costs by using policy management and storage service catalogs.Source : 12012 IBM Global Data Center study13 © 2012 IBM Corporation
  14. 14. Standardize and optimizeStorage optimization helps improve the business value of IT. Managing both demand for storage and efficiency of the storage infrastructure Multiple entry points enable targeted proofs of concept that can scale later Example: Five holistic projects to get started without removing and replacing your current infrastructure Reclaim, rationalize and plan Improve planning and design to reclaim space for reuse Virtualize and tier Align and optimize cost Reduce storage growth Storage demand Help increase utilization and reduce cost per terabyte Supply Efficient backup and restore, and continuous availability Help reduce labor costs and increase data availability Storage process and governance model Governance modeling to requirements Archive, retention and compliance More efficient long-term storage for inactive data14 © 2012 IBM Corporation
  15. 15. AutomateStrategic leaders have enabled higher levels of automation tooffload manual tasks and help reduce error rates. Automation – provides flexibility to improve availability 87% Strategic 3% Basic Implemented a storage service catalog An intelligent storage service catalog helps optimize and simplify storage requests while enabling more consistent storage processes and governance by defining standards and policies.Source : 12012 IBM Global Data Center study15 © 2012 IBM Corporation
  16. 16. AutomateIBM has already used policy and analytics-based automationinternally to achieve significant cost savings. US$13M in estimated cost savings over three years1  Automatically moved 57 terabyte IBM Global Account across multi-vendor frames to less Prior storage pyramid New storage pyramid expensive devices +  Reduced migration labor from 235 Tier 0 Tier 0 1-5 percent 0--1% hours to six hours  Moved 10 percent of data 4060% - Tier 1 Tier 1 15-20 percent automatically to 50 percent less US$ Tier 1A expensive disk Tier 1A 20-25 percent Tier 3 Tier 3 - 50-60 percent Policy and analytics based automation  Replaced manual allocation decisions  Automated storage provisioning  Standardized tier rebalancing policies “We were able to reduce a multi-day complex process to a matter of 2-3 hours!” — Kris Myers. Dir. Information Technology IBM Global Account Division1US$13M is a combination of cost savings and cost avoidance.16 © 2012 IBM Corporation
  17. 17. Virtualize Standardize and optimize AutomateIBM has identified projects that can enable virtually any client to starttheir journey toward smarter storage management.Build a responsive Automate data movement Exabytes Batchinfrastructure to address the and decisions to handlevast growth in data volume. Big Streaming the velocity of data Terabytes Data data How? How? Structured and Structured  Implement a virtualized unstructured  Automate storage request multi-tier infrastructure workflow  Deploy thin provisioning Variety  Automate storage provisioning and de-duplication and workload analysis  Deliver storage leveraging Standardize governance  Automate tier movement within cloud computing across the variety of data a storage array How?  Automate policy-driven tierGoal:Reduce costs and  Standardize the storage request process movement across arrayscomplexity  Standardize and operationalize provisioning by data type Goal: High operational efficiency  Correctly size and place data and reduced risk (on the right tier) from the start Goal:17 Better storage governance © 2012 IBM Corporation
  18. 18. Standardize and optimizeIBM Storage Infrastructure Optimization (SIO) Assessments Stop storing so much The average large organization can Move data to the right place save up toUS$3 million Leading organizations by reclaiming an average of 11% of their can save up to US$1.9 million storage for reuse Organizations have per year by storing 12% less on Tier 1 disk up to 50% fewer than the average organization Storage backup issues infrastructure when deduplication Store more with optimization technology is deployed what is on the floor Leading organizations can get up to 25% Holistic storage higher disk utilization than management average, and up to 20% higher utilization of Tier 1 disk1Based on IBM projected estimates—individual results may vary.18 © 2012 IBM Corporation
  19. 19. AutomateBy using our Intelligent Storage Service Catalog, we help standardizeand automate the rules for storage consumption across the varietyof data. User input requested OFTEN Address storage demand USE and supply Enter data type and quantity  Reduce 50 percent of architect’s time1 Define standard data types (15-20)  Database space  Email space  Shared file  Voice  App  Provision in minutes versus days and store Space binaries  Transaction logs  Video  Static file Space  Use less of the most expensive  Archive logs  Email logs  Backup  App logs  Active file storage – reduce up to 10 to 20  Database  Email Space  Exports  Operating archive system percent Tier 11 binaries  User home DEFINE ONCE Directories Define key performance indicators  Size  Operational  Data security  Migration Policy-based automation Recovery  Availability  Compliance  Archive  Replace manual allocation  Performance  Disaster recovery  Disposal decisions  Define once, execute many times Architect to infrastructure  Storage  Network  Disaster  Business  Simplify user requests recovery continuity  Backup and  Archive  Automate storage provisioning recovery  System  Services1Based on IBM projected estimates—individual results may vary.19 © 2012 IBM Corporation
  20. 20. AutomateWe leverage IBM’s unique research-driven analytics to automatedata movement and better manage the velocity of data. Simplify Analyze and automate Balance cost and user input placement performance Provision in Provision and Highly accessed minutes versus days de-provision data ‘cached’ on high Right resource Create volumes, virtual disks, performance storage Right task host mapping Rarely accessed or old data archived on cheaper storage Right time Intelligent placement Intelligent tier management User input requested often Use management recommends recommends optimal migration Enter data type and quantity optimal placement within each target and window based on tier based on workload workload and access Flash Flash Video Predefine Fibre Predefine Fibre d Channel d Video Channel Shared file placement placement space policies policies Database SATA SATA1 space1Serial Advanced Technology Attachment (SATA)20 © 2012 IBM Corporation
  21. 21. Are you part of the 21 percent?Next steps: Meet with IBM to discuss how our storage management can be applied to yourexisting storage infrastructure. Standardize Virtualize Automate and optimize Create a more responsive Standardize storage Automate data movement business-oriented usage and process and decision making infrastructure Goal: Help reduce overall cost Goal: Help reduce reactive work Goal: Support enhanced of storage while preserving and custom solutions while operational efficiency and help flexibility increasing availability of highly reduce labor cost and risk skilled resources through intelligent automation How? How? How?  Implement a virtualized  Standardize the storage  Automate storage request multitier infrastructure request process to help reduce workflow  Deploy thin provisioning planning and delivery time  Automate storage provisioning and de-duplication  Standardize and and workload analysis operationalize provisioning by  Automate tier movement data type within a storage array  Correctly size and place data  Automate policy-driven tier (on the right tier) from the start movement across arrays21 © 2012 IBM Corporation
  22. 22. Thank you for your time today.For more information: Register for the data center study paper – ibm.com/data-center/study For more information on storage services, please visit: – ibm.com/services/storage22 © 2012 IBM Corporation
  23. 23. Trademarks and notes© Copyright IBM Corporation 2012IBM Global ServicesRoute 100Somers, NY 10589 U.S.A.Produced in the United States of AmericaApril 2012IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corporation in the United States, othercountries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with atrademark symbol (® or TM), these symbols indicate U.S. registered or common law trademarks owned by IBM at the timethis information was published. Such trademarks may also be registered or common law trademarks in other countries.Other product, company or service names may be trademarks or service marks of others. A current list of IBM trademarks isavailable on the web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtmlThis document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings areavailable in every country in which IBM operates.The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary.It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products andprograms. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS ORIMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULARPURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according tothe terms and conditions of the agreements under which they are provided.23 © 2012 IBM Corporation
  24. 24. Questions?Please submit your questions now Laura DuBois Program Vice President, Storage IDC Ronald Kenney Global Service Product Manager, IBM Storage and Data Services IBM Global Technology Services
  25. 25. Resources To view this or other events on demand, please visit: http://www.theitservicessite.com/webinar_archives.asp For more information, please visit: www.theitservicessite.com IBM Server optimization and integration IBM Data Center Study http://www.ibm.com/data-center/study IBM Smarter Data Center http://www.ibm.com/services/smarterdatacenter
  26. 26. Thank you for attending!

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