1. Pure Michigan Export Program
Opening New Doors for Michigan Exporters
1st Annual Exporter of the Year Awards
I-69 International Trade Corridor
February 7, 2013
Deanna Richeson
Director, Export Program
Michigan Economic Development Corporation

2. Community Development
Business Development

4. SME Export Growth
# of MI Exporters
SMEs
Large Companies
Value of MI Exporters
SMEs
Large Companies
9%
18%
91%
82%
55% Large companies export to 5 or more markets
59% SMEs export to 1 market
* International Trade Administration http://www.ita.doc.gov/

5. Targeted Industries and Geographies for Export
Auto
Canada
China
Germany
Brazil
India
UK
Mexico
Advanced
Mfr.
Machinery
Machine
Tools
Chemicals
Life
Sciences
ALT
Energy
Medical
Devices
Food
Processing
Land Based
Products

6. Export Program
Regional Export Network Host
Central Michigan
Regions: 5, 7, and 8
Lansing Regional Chamber of Commerce
Laura Deierlein
MEDC International Trade Manager
ph (517) 487.6340
deierleinl@michigan.org

7. Pure Michigan Export Program
 State Trade Export Program (STEP)
 Foreign Trade Offices
Shanghai, China; Toronto, Canada
 SBTDC
 Export Now

8. State Trade and Export Promotion
(STEP) Program
• Up to $12,000 in assistance to enhance SME ability to launch
or grow export operations







Overseas trade mission participation
International or domestic trade show participation
Foreign market sales trips
U.S. Department of Commerce services
Website and/or marketing material translation services
Agent, distributor and/or customer searches
Foreign market research
* 50 % reimbursement of pre-approved budget

9. Central Region’s Successes YTD
Companies enrolled in STEP:
34
Number of grants approved:
16
 Total grant value requested:
$83,800
Export Sales FY2012 to date:
$2,146,950

10. FY 2012: 132 Companies Entered 62 New
Markets

11. Thank you
http://www.michiganadvantage.org/export-Assistance/
MARCH 4–8
BRAZIL
1
MARCH 6–15
2
3
APRIL 13–19
NETHERLANDS
SOUTH AFRICA
Michigan Economic
Development Corporation
Foreign Mission
Kathy Kleckner (MEDC)
Council of Great Lakes
Governors Trade Mission
Zoe Munro (CGLG)
Michigan Department of
Agriculture and Rural
Development Trade Mission
4
MAY 5-10
MEXICO
3
5
Council of Great Lakes
Governors Trade Mission
Zoe Munro (CGLG)
Automation Alley Trade
Mission
Jeanne Broad (MEDC)
8
MAY 6–11
AUSTRALIA
6
MAY 9–17
EAST ASIA
MAY 12–18
BRAZIL
Trade Mission to Korea, Hong
Kong, Philippines, Japan,
Taiwan
(USDOC)
7
Van Andel Global Trade
Center Trade Mission
Donna LaCourt (MEDC)
9
10
11
4
6
12
1
7
5
2
JUNE 10–14
CANADA
2013 TRADE MISSION SCHEDULE
8
Northwest Michigan Council of
Governors Trade Mission
Chris Bosio (MEDC)
JUNE TBD
GERMANY
9
Lansing Regional Chamber of
Commerce Trade Mission
Laura Deierlein
JUNE 21–28
ISRAEL
10
Michigan Economic
Development Corporation
Kathy Kleckner (MEDC)
SEPTEMBER
CHINA
11
Michigan Economic
Development Corporation
Weiwei Lu (MEDC)
12
SEPTEMBER
SINGAPORE
&INDONESIA
Automation Alley Trade
Mission
Jeanne Broad (MEDC)