The document discusses the evolving field of UX and the need for UX specialists to go beyond just UX skills. It notes that knowledge of UX is no longer unique, and that UX specialists need to develop business acumen. It encourages observing users through various testing methods to gain valuable insights and emphasizes designing with inclusion. The document stresses that fighting for good products is a shared responsibility and concludes by thanking the audience.

1. Eat your own dog food
Hubert Wawrzyniak GDG DevFest Poland 2017

3. UX is evolving

4. Internet looked different
in the past

5. Number of UX specialists is growing

6. Knowledge about UX isn’t that unique anymore

7. UX skills might not be enough

8. We lack business acumen

9. Inclusion through UX in the real world

10. We rarely have an opportunity
to design for the long tail

11. Observing users is priceless

12. Conduct usability tests with users

13. ...or guerilla tests

14. ... or at least think like a user

15. Be yourself
Don’t

16. Don’t limit yourself
Sometimes

18. Fighting for a good product
is everyone’s responsibility

19. Thank you!
Hubert Wawrzyniak
hw@olx.pl
joinolx.com