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單身丹身
族群
•文青清新女
在忙亂的都市生活中,文青讓我們不因紛擾而起伏,依著自己的
步調過生活,清新讓我們不拈世俗的混濁,享受著屬於我們,單
身的日子。
生活型態
單身,獨立的女性
‧Activity
‧Interest
假日時會進行一些紓壓的活動,或許是參觀美術館;
或許是看看喜歡的書籍;或者是逛逛市集,欣賞周圍
的景緻;抑或在咖啡廳啜飲咖啡度過一個優閒的午後
‧Opinion
以舒適、自在、簡約、隨性等特性為主要的穿衣目的
品牌
• AG jeans
• LEVI'S
• PULL&BEAR
• American eagle
• Acne studio
• SPAO
• Uniqulo
•PAZZO
•American Apparel
•NIKE
•Adidas
•ALL STAR
→希望簡單俐落卻又不失成
熟女性的感覺。
對應AG的設計理念:
別緻、成熟、經典
上衣:uniqulo
外套:PAZZO
裙子:AG jeans
鞋子:adidas
包包:天藍小舖
雙口袋丹寧A字短裙:
‧修身顯瘦不敗款
‧A字裙擺更能修飾雙腿的曲線
其他搭配:
‧白色簡約襯衫
‧英文字母T恤
‧隨性條紋上衣
AG是由身為牛仔布業者的先鋒Yul Ku先生
於2000年推出。
雖然基因植根於牛仔布,實際上,到2008
年才完全從溢價牛仔品牌公司的發展到
現代生活方式的品牌,而當時由Yul Ku先
生的兒子-Samuel Ku接任品牌創意總監。
此後,AG設計團隊全力專注於無縫集成,
反映了品牌的真實情感完整的集合他們
的努力:別緻 · 成熟 · 經典。
→揮別過去年少時的青澀,
增加大學生應有的穩重感。
對應Levi's的設計理念:
可靠、
希望穿著者能夠更加穩重。
上衣:Levi's
裙子:PAZZO
鞋子:NIKE
丹寧襯衫:
‧短袖剪裁更加適合春夏季節
穿搭
‧下擺紮進裙身裡,更顯穿衣
者的朝氣與活力
其他搭配:
‧基本款黑白緊身褲
‧活潑俏皮吊帶裙
‧中長款百褶裙
Levi's起源於1873年,象徵原創、可
靠。幾世紀以來,Levi's不僅是服
裝史上最常被模仿的商品,Levi's
牛仔褲更是奪得大家的強烈注目
並且擁有忠誠追隨者。
Levi's身為牛仔褲的創始者,持續以廣泛的商品個性來
定義牛仔商品,例如從Levi's501經典款,到Red Tab™潮流
款,甚至還有一些經典的收藏。
→捨棄夜晚降臨一人獨處時,那
跟隨而來的負面情緒。
對應American Eagle的老鷹意涵:
象征堅毅、不屈、拼搏、向上的
正向精神
上衣:SPAO
外套:American Eagle
褲子:Uniqulo
鞋子:REEBOK
率性牛仔外套:
‧厚度剛好,適合在春秋微涼之
際穿著
‧硬挺材質更增加穿著者的精神
其他搭配:
‧運動品牌連帽上衣
‧棉質連身洋裝
‧顯瘦高腰百褶裙
American Eagle是美國街頭的一個品
牌,源於1977年,標誌是一只翱
翔的鷹,象征堅毅、不屈、拼
搏、向上的正向精神。
American Eagle美式休閒風格領導品牌,將美式學院傳統
精神結合最新流行時尚,以合理的價格提供消費者
高質感商品,深受北美年輕人喜愛,商品包括牛仔
系列、戶外休閒服、T恤、配飾、鞋靴、泳裝系列等。
→擺脫那時常困擾我們的怠惰
感,展現屬於大學生的活力。
對應PULL&BEAR的風格:
街頭、俏皮
上衣:Acne Studio
褲子:PULL&BEAR
鞋子:ALL STAR
包包:American Apparel
韓系刷破鬚邊牛仔寬褲:
‧寬鬆自然風格更加舒適自在
‧刷破設計打造街頭感
其他搭配:
‧寬鬆條紋上衣
‧刷毛大學T恤
‧帥氣時尚飛行員外套
PULL&BEAR成立於1991年,從品牌文化、
行銷到服裝風格都明確鎖定國際化的
年輕群眾,集結國際最新潮流,混合
街頭時尚,從最新趨勢中重新詮釋舒
適穿著,提供容易搭配的單品與優惠
的價格。
PULL&BEAR將社會運動、藝術和音樂
趨勢都反映在專賣店中,創造一種超
越服裝的社群文化。
Alone ,
not alone.

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